The Problem

Perlow Urology hired Intrepy Healthcare Marketing to grow the amount of monthly and yearly vasectomy procedures that practice was currently doing. We developed a digital advertising and physician liaison marketing strategy that resulted in a 752% return on investment and a 505% increase in monthly vasectomy leads. See how we did it below.

Digital Advertising

Intrepy Healthcare Marketing utilized Paid Digital Advertising to geotarget a specific age range of potential male patients and develop ads and landing pages to convert them into new vasectomy patients. We worked with Perlow Urology to develop a unique concept of the Saturday Vasectomy Clinic allow for the convenience of having the procedure done on Saturday and return to work on Monday with no time away. This unique value proposition combine with our advertising strategies resulted in a massive increase in new procedures and they are now the leading provider of vasectomies in greater Atlanta.

Physician Liaison Web Marketing

Intrepy Healthcare Marketing created a comprehensive physician liaison marketing program focused on growing new vasectomy procedures for Perlow Urology. We trained and placed a liaison in the field and handled graphic design work to created unique collateral and business cards to growth new patient referrals. As a direct result of the physician liaison marketing, Perlow Urology has a wide array of over 40+ new physician practices including OB/GYNs referring vasectomies and general urology to them.

The Results

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Return on Advertising Investment

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Increase in Monthly Vasectomy Leads

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Growth With 47 New Procedures in the 1st 90 Days

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Saturday Vasectomy Clinic opened in Atlanta