Client Case Study: Orthopedics Case 3

Meet Modern Orthopaedics of NJ

Modern Orthopaedics of New Jersey is a team of top orthopaedic surgeons specializing in the treatment of upper extremity conditions of the hand, wrist, elbow and shoulder.

Organic Website Traffic Increase
Increase in Calls from Google My Business

About Modern Ortho of NJ

The Challenge

Modern Ortho of NJ was working with an agency of record that wasn’t specific to medicine and wanted to take their marketing to the next level and get transparency in their data by knowing what is and isn’t working in their marketing strategy.

The Solution

We implemented our tested orthopedic marketing agency strategies for SEO and paid ads to increase their local organic search rankings for their core surgical procedures and target their ideal patients via paid ads.

Major Impact

In 6 months of initial marketing efforts, Intrepy increased SEO gains on their site traffic by 51% and a 101% increase in site traffic from Google My Business.
Increase in Organic Search Traffic
Increase in Calls from Google My Business
Increase in Website Traffic from Google My Business
New Appointments from paid ads

Digital Advertising

Digital advertising is a powerful, targeted orthopedic marketing strategy when leveraged correctly. It allows you to deliver ads when patients are looking for orthopedic solutions or retarget them after they visit your website. We implemented an omnichannel ads strategy for Modern Ortho of NJ’s facilities to drive new, upper-extremity-specific patients that are searching in their area. We focused on Google Ads, Social Media Ads, and Remarketing campaigns to provide a comprehensive and complete approach to booking new orthopedic patient appointments.

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Medical SEO

After taking over Modern Ortho of NJ’s website, we did an extensive orthopedic SEO audit and developed an SEO strategy based on our findings. We decided that we needed to focus in on restructuring their treatments and conditions pages to be more search friendly and improve on-page content to increase their search rankings. As a result, they now are ranking in the top 3 in local search results for critical keywords like “hand surgeon” & “shoulder surgeon wayne nj”.

Listings Management for Medical Practices

Making sure potential patients get the right information on your providers and locations every time is critical. We verified, claimed, and unified the listings for each of the major providers and locations for Modern Orthopedics of NJ. As a result, their Google My Business rankings have increased and so have their website traffic and calls including a 59% increase in calls and a 101% increase in website traffic from their Google My Business pages.

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Organic Traffic Increase