Client Case Study: Orthopedics Case 3
Meet Modern Orthopaedics of NJ
Modern Orthopaedics of New Jersey is a team of top orthopaedic surgeons specializing in the treatment of upper extremity conditions of the hand, wrist, elbow and shoulder.
About Modern Ortho of NJ
Modern Ortho of NJ was working with an agency of record that wasn’t specific to medicine and wanted to take their marketing to the next level and get transparency in their data by knowing what is and isn’t working in their marketing strategy.
Digital advertising is a powerful, targeted orthopedic marketing strategy when leveraged correctly. It allows you to deliver ads when patients are looking for orthopedic solutions or retarget them after they visit your website. We implemented an omnichannel ads strategy for Modern Ortho of NJ’s facilities to drive new, upper-extremity-specific patients that are searching in their area. We focused on Google Ads, Social Media Ads, and Remarketing campaigns to provide a comprehensive and complete approach to booking new orthopedic patient appointments.
Start Attracting More Patients Now
After taking over Modern Ortho of NJ’s website, we did an extensive orthopedic SEO audit and developed an SEO strategy based on our findings. We decided that we needed to focus in on restructuring their treatments and conditions pages to be more search friendly and improve on-page content to increase their search rankings. As a result, they now are ranking in the top 3 in local search results for critical keywords like “hand surgeon” & “shoulder surgeon wayne nj”.
Listings Management for Medical Practices
Making sure potential patients get the right information on your providers and locations every time is critical. We verified, claimed, and unified the listings for each of the major providers and locations for Modern Orthopedics of NJ. As a result, their Google My Business rankings have increased and so have their website traffic and calls including a 59% increase in calls and a 101% increase in website traffic from their Google My Business pages.