Some of our achievements
Benefits of Medical SEO for Doctors
What would it do for you to reach 1,000s of new prospective patients for your top procedures? How your it effective your revenue to rank #1 for your most critical keywords? Imagine if a potential patient could type in “breast augmentation near me” in your city and find you in the first slot. It would have a massive impact on your bottom line. This should be your practice, NOT your competition.
Google’s algorithm changes 400-500 times per year which makes it extremely difficult to keep up with critical ranking factors and what is most effective to improve and maintain your website’s search results.
That is where our industry-leading SEO strategies come in. We worry about the competition, on and off site SEO and backlink building so you can focus on your patient care.
What is Medical SEO?
SEO is short for search engine optimization and is a critical component of digital marketing. It involves to process of improving your website’s ranking in search engines for targeted keywords and search queries “organically” (without paying for ads). In other words, SEO for medical practices is putting together an SEO strategy so a practice website will show up high enough in search rankings for keywords to generate user traffic without paying for ads.
Every time a desktop or mobile search occurs on a search engine such as Google, Bing, Yahoo!, etc. they use algorithms to dictate which pieces of content to return first based on a given query. In previous years, it would be enough to load up on “keywords” know as keyword stuffing on a page for a given term you were trying to rank in search results for. Google has made a significant shift in the last five years on top search results to focus on quality and completeness.
As search algorithms have become smarter and more advanced, this tactic not only no longer works but can get you penalized or worse banned from search rankings. Therefore, it is more critical than ever to put a comprehensive medical SEO strategy in place for your practice to rank higher than your competitors.
SEE HOW WE INCREASED LOCAL SEARCH BY 157%
NEW WEBSITE, NAME CHANGE & DIGITAL ADVERTISING
After a website redesign, name change and digital advertising see how they are ranking #1 for keywords
Medical SEO Services that Increase Rankings
The first thing our healthcare SEO experts will do is evaluate run a comprehensive FREE SEO Audit on your medical website. This will help us no only establish a baseline but ensure that we have a granular view of opportunities or "easy wins" that we can fix and improve on your website. This serves as one of the core components we use to construct the on-page SEO strategy.
- Overall Website Health Score
- Site Security Report
- On Page SEO Structures
- Page Content Analysis
- Competitor Analysis
- Broken Internal Linking
- Page Speed Score
SEO for Medical Website
Medical website design, on page SEO and user experience are critical elements to effective search engine optimization. Your medical website is the foundation or the "hub" that all other SEO initiatives are built on.Without the right website structure and content, all other strategies will struggle to make an impact on your rankings. Intrepy is not only a Medical SEO Company but we are an award-winning web design agency. We can improve the practice website from head to toe to get it ranking higher quickly.
- Website page structure
- Page speed optimization
- Keyword Ranking & Competitor research
- Top Performing Content Analysis
- Bounce Rate Analysis
- Title Tags, H Tags, Meta descriptions
- Analytics & Search Tracking Integration
Localized Search Engine Optimization
When you do a locally focused search, the top results and the Google "Local 3 Pack" map that is returned are majorly influenced by three things: proximity, relevancy, and reviews. Google wants to know the results they return are the most relevant and high quality and they base that off of what other patients are saying. Intrepy Healthcare Marketing knows this and takes a targeted, proven approach to rank your Google My Business and generate traffic from other large third-party listings and reviews websites.
Content Marketing & Backlink Building
- Create a highly effective content marketing strategy with content your patients want to engage with
- Content distribution strategies to get the most amount of engagement
- Tracking and analytics to evaluate the most effective content
- Unique mix of content to attract new patients: video, infographics, articles, etc.
- Targeted backlinking outreach to grow your website SEO
- Guest blogging to generate new brand awareness and website traffic
Online Review Generation
Reviews are one of the most important ranking factors for local search results. If you search for "juvederm near me" the map results will show Google My Business pages with reviews containing the keyword 'Juvederm.' This means it is critically important to have an automated process for collecting reviews on your top third party review sites. Intrepy Healthcare Marketing offers a streamlined review generation process to help you climb search rankings by acquiring new reviews monthly.
- Review Requests via Text or Email
- Branded Email Templates
- Review Monitoring & Response Management
- Negative Review Dispute Resolution
Critical Ranking Factors in SEO for Doctors
As you see from the pie cart on essential factors of ranking for SEO, there is not one particular thing you can do to dominate SEO in healthcare. Great medical SEO is a multifaceted approach that, when working in unison, delivers powerful results and new website traffic.
The graphic breaks down some of the most important ranking factors and the significance they play in winning the Google search game. Our physician SEO experts take each of these factors into account, plus the practice specialty, and then develops a strategy that will produce trackable results.
How Long Does Medical Search Engine Optimization Take to Work?
Effective Medical SEO is really a never-ending optimization strategy. You do not want to “turn off” your SEO because eventually, the rankings you have worked so hard to achieve can dwindle over time with new Google algorithm updates and other factors.
However, that does not mean you have to wait 1 year or even 6 months to start seeing impactful results. In fact, in as little as 30 days in some cases, you can see large results if there are glaring “big wins” during our SEO Audit.
We tell our clients that SEO, while is does require some patients, usually take 3-6 months to begin to bear fruits of the labor and begin to see the full impact of the program. This