Some of our achievements
Benefits of medical SEO for Doctors
What would it do for your medical practice to reach 1,000s of new prospective patients for your top procedures? How would it change your business and affect your revenue to rank #1 for your most critical keywords? Imagine if a potential patient could type in “breast augmentation near me” in your city and find your practice on the first page. It would have a massive impact on your bottom line.
Google’s algorithm changes 400-500 times per year, which makes it extremely difficult for your staff to keep up with critical ranking factors and the SEO strategies that are most effective to improving and maintaining your website’s search results. They have plenty to do in your business already! That is where our industry-leading SEO strategies come in. We worry about the competition, on and off site SEO, and backlink building, so you can focus on providing excellent patient care to your patients.
What is Medical SEO?
SEO is short for search engine optimization, and it is a critical component of a successful digital marketing strategy. Medical SEO involves the process of improving your website’s rankings in search engines for targeted keywords and search queries “organically” (without paying for ads). In other words, SEO for medical practices means putting together an SEO strategy that makes your medical website and its pages show up high in search engine rankings for keywords that potential patients are searching for – which will generate user traffic without paying for ads.
Every time a desktop or mobile search occurs on a search engine such as Google, the search engine uses algorithms that decide which pieces of content to show first based on what keywords were typed into the search box. In previous years, it would be enough to load up on “keywords” that you are trying to rank for (known as keyword stuffing) on a page to rank in search results. But Google and other search engines have made a significant shift in their SEO algorithms in the last five years, and now whatever shows up high in search engine results focuses on quality and completeness as well as keywords. Medical SEO today takes into account not only keywords, but online reviews, high quality content, directory listings, a working phone number, blogs, backlinks, and more to deliver search results that are more relevant to what the searcher is looking for.
This isn’t a bad thing. In fact, these changes are aimed at providing a better user experience for people who are using search engines to medical services via organic search. Content that is returned by organic search , especially medical content, needs to be as legitimate as possible and from authentic medical sources to keep people safe. Low-legitimacy medical information can be dangerous medical information.
As search algorithms have become smarter and more advanced, “keyword stuffing” not only no longer works, but it can get you penalized – or worse – banned from ranking on search engines at all. Therefore, it is more critical than ever to have a comprehensive medical SEO strategy as part of your overall digital marketing plan so your practice will rank higher than your competitors.
SEE HOW WE INCREASED LOCAL SEARCH BY 157%
NEW WEBSITE, NAME CHANGE & DIGITAL ADVERTISING
After a website redesign, name change and digital advertising see how they are ranking #1 for keywords
Medical SEO Services that Increase Rankings
The first thing our healthcare SEO experts will do is run a comprehensive FREE SEO Audit on your medical website. This will help us not only establish a baseline to see how your medical practice website is doing right now as far as medical SEO, but it will also ensure that we have a granular view of opportunities or "easy wins" where we can fix and improve on your website so it ranks higher in organic search. This serves as one of the core components we use to construct the on-page medical SEO strategy. Your medical practice deserves an SEO strategy that drives patients through your door - and that all starts with a complimentary SEO audit.
- Overall Website Health Score
- Site Security Report
- On Page SEO Structures
- Page Content Analysis
- Competitor Analysis
- Broken Internal Linking
- Page Speed Score
SEO for Medical Website
Medical website design, on-page SEO, and user experience are critical elements to effective search engine optimization. Your medical website is the foundation or the "hub" that all other SEO initiatives are built on.Without the right medical website structure and content, all other strategies will struggle to make an impact on your rankings. Intrepy is not only a Medical SEO Company, but we are an award-winning web design agency, too! Our experienced medical website designers can revamp your practice website from head to toe to get it ranking higher quickly - all while making your medical practice look like the trustworthy authority that it is!
- Website page structure
- Page speed optimization
- Keyword Ranking & Competitor research
- Top Performing Content Analysis
- Bounce Rate Analysis
- Title Tags, H Tags, Meta descriptions
- Analytics & Search Tracking Integration
Localized Search Engine Optimization
When you do a locally focused search, such as typing in "mental health services near me," the top results and the Google "Local 3 Pack" map that are returned are heavily influenced by three things: proximity, relevancy, and reviews. Google wants to know that the results it returns are the most relevant and high quality to the user, and Google bases that on what other patients are saying. Intrepy Healthcare Marketing knows this and takes a targeted, proven approach to local SEO with Google My Business as well as generating traffic from other large third-party directory listings and review websites like Yelp and other, more industry specific medical review websites.
Local SEO strategies are particularly important to medical practices, because most of your business comes from your surrounding area. Without local SEO as part of your overall medical SEO strategy, your medical practice could be missing out on the most promising source of business - your hometown.
Content Marketing & Backlink Building
Content is king when it comes to marketing for medical practices. Having relevant, high-quality content on your website not only shows potential and current patients that you "know your stuff" and have expertise in the areas that are important to them, but it also shows Google that you are an authority in your market - which helps you rank higher in search engine results. Regularly posting fresh content to your website in the form of blogs also has the added bonus of giving you information to share on social media - which is one of the best places to reach new patients and should definitely be part of your overall digital marketing plan! Publishing new content to content to your website can also help you rank for new keywords on google, boost your local SEO rankings if you write about localized topics, and help your website rank higher on search engines and in search results.
- Create a highly effective content marketing strategy with content your patients want to engage with
- Content distribution strategies to get the most amount of engagement
- Tracking and analytics to evaluate the most effective content
- Unique mix of content to attract new patients: video, infographics, articles, etc.
- Targeted backlinking outreach to grow your website SEO
- Guest blogging to generate new brand awareness and website traffic
Online Review Generation
Reviews are one of the most important ranking factors for local search results. If a potential patient searches for "Juvederm near me," the map results will show Google My Business pages with reviews that contain the keyword "Juvederm." So it's critical that you get as many good reviews as possible from your happy patients, specifically reviews and mention particular procedures you're trying to rank for in search results.
Do you currently get reviews from every patient that walks out of your office? Most practices let this valuable source of SEO content slip through the cracks simply because they don't have a system in place to gather reviews. But we've got you covered. Intrepy Healthcare Marketing offers a streamlined review generation process to help you climb search rankings by acquiring new reviews every single month! Our process is simple, easy to implement, and delivers a never-ending stream of new reviews that can be used on your website, Google My Business, directory listings, and more to improve your practice's online reputation and SEO results.
- Review Requests via Text or Email
- Branded Email Templates
- Review Monitoring & Response Management
- Negative Review Dispute Resolution
Critical Ranking Factors in SEO for Doctors
As you see from the pie cart on essential factors of ranking for SEO, there is not one particular thing you can do to dominate SEO in healthcare. It takes a comprehensive approach to get your search engine ranking rising, one that includes online reviews, great content, an SEO optimized medical website, a Google My Business listing, and more. Great medical SEO is a multifaceted approach that, when working in unison, delivers powerful results like surging website traffic, more booked appointments and procedures, more reviews, and overall growth for your business.
The graphic breaks down some of the most important ranking factors and the significance they play in winning the Google search game. Our medical SEO experts take each of these factors into account when crafting your practice’s unique SEO strategy that will produce trackable results.
How Long Does Medical Search Engine Optimization Take to Work?
Effective medical SEO is really a never-ending optimization strategy. You do not want to “turn off” your SEO because eventually, the rankings you have worked so hard to achieve can dwindle over time with new Google algorithm updates and other factors. As what people search for changes, and HOW they search changes, your SEO and digital marketing strategies need to change to keep up.
We hear so many of our new clients say they expect to wait six months of even a year to see results from their SEO work, but that’s not true! We’ve seen countless clients experience rapid results – in as little as 30 days – if we find and address glaring “big wins” during our complementary SEO audit. Results like jumping several places in Google search results, seeing a strong increase in website traffic, having loads of new people calling their phone number, and more – all because of finally putting into place a professional SEO plan that’s backed by research and consistently monitored and improved!
We tell our clients that SEO, in general, takes 3-6 months to start seeing the full impact of all our work. Once that happens, then the game switches to maintenance and improvement. A little patience goes a long way when it comes to SEO, and the benefits to your practice are well worth the wait!