Medical SEO

Last year, nearly 80% of all patients turned online to search for medical information and practices. In 2020, it is critical that you are ranking highly for your core services and keywords over your competitors. That is where a Medical SEO, better known as a search engine optimization strategy for your medical practice, comes into play. Investing in medical SEO for your medical practice is essential to attracting and converting new patients via Google search.Our team of medical SEO experts leverages our medical industry experience and best practices to create a personalized medical SEO program to increase your local rankings and drive new patients to your website. The higher your website ranks on the first page of Google search results, the more people you'll see coming through your door, making appointments, leaving glowing online reviews, and visiting your website.

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Medical SEO 2020-04-22T15:44:05+00:00

Some of our achievements

Benefits of medical SEO for Doctors

What would it do for your medical practice to reach 1,000s of new prospective patients for your top procedures? How would it change your business and affect your revenue to rank #1 for your most critical keywords? Imagine if a potential patient could type in “breast augmentation near me” in your city and find your practice on the first page. It would have a massive impact on your bottom line.

Google’s algorithm changes 400-500 times per year, which makes it extremely difficult for your staff to keep up with critical ranking factors and the SEO strategies that are most effective to improving and maintaining your website’s search results. They have plenty to do in your business already! That is where our industry-leading SEO strategies come in. We worry about the competition, on and off site SEO, and backlink building, so you can focus on providing excellent patient care to your patients.

seo for doctors
  • Improve website traffic

  • Rank higher for keywords

  • Take competitors’ websites traffic

  • Attract new patients organically

  • Increase monthly leads and calls

  • Build brand authority through backlinks

  • Establish Providers as thought leaders

  • Generate new reviews

  • Track, improve, and optimize monthly
Medical SEO

What is Medical SEO?

SEO is short for search engine optimization, and it is a critical component of a successful digital marketing strategy. Medical SEO involves the process of improving your website’s rankings in search engines for targeted keywords and search queries “organically” (without paying for ads). In other words, SEO for medical practices means putting together an SEO strategy that makes your medical website and its pages show up high in search engine rankings for keywords that potential patients are searching for – which will generate user traffic without paying for ads.

Every time a desktop or mobile search occurs on a search engine such as Google, the search engine uses algorithms that decide which pieces of content to show first based on what keywords were typed into the search box. In previous years, it would be enough to load up on “keywords” that you are trying to rank for (known as keyword stuffing) on a page to rank in search results. But Google and other search engines have made a significant shift in their SEO algorithms in the last five years, and now whatever shows up high in search engine results focuses on quality and completeness as well as keywords. Medical SEO today takes into account not only keywords, but online reviews, high quality content, directory listings, a working phone number, blogs, backlinks, and more to deliver search results that are more relevant to what the searcher is looking for.

This isn’t a bad thing. In fact, these changes are aimed at providing a better user experience for people who are using search engines to medical services via organic search. Content that is returned by organic search , especially medical content, needs to be as legitimate as possible and from authentic medical sources to keep people safe. Low-legitimacy medical information can be dangerous medical information.

As search algorithms have become smarter and more advanced, “keyword stuffing” not only no longer works, but it can get you penalized – or worse – banned from ranking on search engines at all. Therefore, it is more critical than ever to have a comprehensive medical SEO strategy as part of your overall digital marketing plan so your practice will rank higher than your competitors.

Case Study



After a website redesign, name change and digital advertising see how they are ranking #1 for keywords

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Medical SEO Services that Increase Rankings

SEO Audit

The first thing our healthcare SEO experts will do is run a comprehensive FREE SEO Audit on your medical website. This will help us not only establish a baseline to see how your medical practice website is doing right now as far as medical SEO, but it will also ensure that we have a granular view of opportunities or "easy wins" where we can fix and improve on your website so it ranks higher in organic search. This serves as one of the core components we use to construct the on-page medical SEO strategy. Your medical practice deserves an SEO strategy that drives patients through your door - and that all starts with a complimentary SEO audit.

  • Overall Website Health Score
  • Site Security Report
  • On Page SEO Structures
  • Page Content Analysis
  • Competitor Analysis
  • Broken Internal Linking
  • Page Speed Score

Get your free SEO audit

SEO for Medical Website

Medical website design, on-page SEO, and user experience are critical elements to effective search engine optimization. Your medical website is the foundation or the "hub" that all other SEO initiatives are built on.
Without the right medical website structure and content, all other strategies will struggle to make an impact on your rankings. Intrepy is not only a Medical SEO Company, but we are an award-winning web design agency, too! Our experienced medical website designers can revamp your practice website from head to toe to get it ranking higher quickly - all while making your medical practice look like the trustworthy authority that it is!

  • Website page structure
  • Page speed optimization
  • Keyword Ranking & Competitor research
  • Top Performing Content Analysis
  • Bounce Rate Analysis
  • Title Tags, H Tags, Meta descriptions
  • Analytics & Search Tracking Integration

Localized Search Engine Optimization

When you do a locally focused search, such as typing in "mental health services near me," the top results and the Google "Local 3 Pack" map that are returned are heavily influenced by three things: proximity, relevancy, and reviews. Google wants to know that the results it returns are the most relevant and high quality to the user, and Google bases that on what other patients are saying. Intrepy Healthcare Marketing knows this and takes a targeted, proven approach to local SEO with Google My Business as well as generating traffic from other large third-party directory listings and review websites like Yelp and other, more industry specific medical review websites.

Local SEO strategies are particularly important to medical practices, because most of your business comes from your surrounding area. Without local SEO as part of your overall medical SEO strategy, your medical practice could be missing out on the most promising source of business - your hometown.

  • Google My Business optimization
  • New Citation Building Monthly
  • Health & Medical specific platforms (Healthgrades, Vitals, WebMD)
  • Tracking & improving search metrics
  • Directory listings
content marketing medical seo intrepy healthcare

Content Marketing & Backlink Building

Content is king when it comes to marketing for medical practices. Having relevant, high-quality content on your website not only shows potential and current patients that you "know your stuff" and have expertise in the areas that are important to them, but it also shows Google that you are an authority in your market - which helps you rank higher in search engine results. Regularly posting fresh content to your website in the form of blogs also has the added bonus of giving you information to share on social media - which is one of the best places to reach new patients and should definitely be part of your overall digital marketing plan! Publishing new content to content to your website can also help you rank for new keywords on google, boost your local SEO rankings if you write about localized topics, and help your website rank higher on search engines and in search results.

  • Create a highly effective content marketing strategy with content your patients want to engage with
  • Content distribution strategies to get the most amount of engagement
  • Tracking and analytics to evaluate the most effective content
  • Unique mix of content to attract new patients: video, infographics, articles, etc.
  • Targeted backlinking outreach to grow your website SEO
  • Guest blogging to generate new brand awareness and website traffic
content marketing medical seo intrepy healthcare

Online Review Generation

Reviews are one of the most important ranking factors for local search results. If a potential patient searches for "Juvederm near me," the map results will show Google My Business pages with reviews that contain the keyword "Juvederm." So it's critical that you get as many good reviews as possible from your happy patients, specifically reviews and mention particular procedures you're trying to rank for in search results.

Do you currently get reviews from every patient that walks out of your office? Most practices let this valuable source of SEO content slip through the cracks simply because they don't have a system in place to gather reviews. But we've got you covered. Intrepy Healthcare Marketing offers a streamlined review generation process to help you climb search rankings by acquiring new reviews every single month! Our process is simple, easy to implement, and delivers a never-ending stream of new reviews that can be used on your website, Google My Business, directory listings, and more to improve your practice's online reputation and SEO results.

  • Review Requests via Text or Email
  • Branded Email Templates
  • Review Monitoring & Response Management
  • Negative Review Dispute Resolution

Speak with a Medical SEO Expert

Critical Ranking Factors in SEO for Doctors

As you see from the pie cart on essential factors of ranking for SEO, there is not one particular thing you can do to dominate SEO in healthcare. It takes a comprehensive approach to get your search engine ranking rising, one that includes online reviews, great content, an SEO optimized medical website, a Google My Business listing, and more. Great medical SEO is a multifaceted approach that, when working in unison, delivers powerful results like surging website traffic, more booked appointments and procedures, more reviews, and overall growth for your business.

The graphic breaks down some of the most important ranking factors and the significance they play in winning the Google search game. Our medical SEO experts take each of these factors into account when crafting your practice’s unique SEO strategy that will produce trackable results.

Created with Highcharts 4.2.7 Personalization : 9.76 Google My Business : 19.01 Citations : 13.31 On-Page : 13.81 Links : 17.31 Reviews : 13.13 Social : 3.53 Behavioral : 10.17

Why Our Medical SEO Services Outperform Other Agencies

We Specialize in Medical Practices

Intrepy has been a medical marketing agency since day one. That means we live and breath all things medical and dental. Our amazing staff team has literally been in the surgery room learning with our ENT clients, and we genuinely understand that the lifecycle journey of a patient varies with every specialty. Working with our SEO specialists will be a breath of fresh air because we have eliminated the learning curve by specializing in medical SEO. That means the SEO services we provide are tested 1000X times over, and we are continually learning and improving based on medical industry trends and real-life case studies.

You Have a Dedicated SEO Team

Each of our medical and dental clients, no matter how big or small, get a dedicated account manager and a team of SEO specialists behind them that support the development, implementation, tracking, and optimizing of their medical SEO process each step of the way. Your team will consist of a a content manager, a website developer, an SEO specialist, and a project manager who all work together will you to ensure the success of the digital marketing plan we tailor for your healthcare organization. For you, this means that you’ll have a team on your side to make sure everything is running smoothly, delivering the results we’ve promised, and helping your business grow to the heights you envision.

No Long Term Contracts

Unlike the other guys, we don’t ask for a 12-month commitment. We believe that the quality of our work should speak for itself and will naturally lead to a long-term, mutually beneficial relationship because we have established a trusting partnership. All we ask is a 6-month commitment so that we have time to work our digital marketing magic and you have time to see it really work – that’s the exciting part!

We don’t want to lock you in for the long haul, because we know long-term commitments can feel scary up front. Just give us 6 months to impress you and show you real growth through the power of SEO, and we feel sure you’ll want to continue seeing more bottom-line-building results for the long haul.

You Buy, You Keep

All of the excellent content and work we create for you during our partnership is 100% yours! FOREVER no if, ands, or buts. If for some reason our partnership were to come to an end (hopefully because you retired early to live the high life) everything we created is yours to keep. Although we think you won’t be going anywhere!

How Long Does Medical Search Engine Optimization Take to Work?

Effective medical SEO is really a never-ending optimization strategy. You do not want to “turn off” your SEO because eventually, the rankings you have worked so hard to achieve can dwindle over time with new Google algorithm updates and other factors. As what people search for changes, and HOW they search changes, your SEO and digital marketing strategies need to change to keep up.

We hear so many of our new clients say they expect to wait six months of even a year to see results from their SEO work, but that’s not true! We’ve seen countless clients experience rapid results – in as little as 30 days – if we find and address glaring “big wins” during our complementary SEO audit. Results like jumping several places in Google search results, seeing a strong increase in website traffic, having loads of new people calling their phone number, and more – all because of finally putting into place a professional SEO plan that’s backed by research and consistently monitored and improved!

We tell our clients that SEO, in general, takes 3-6 months to start seeing the full impact of all our work. Once that happens, then the game switches to maintenance and improvement. A little patience goes a long way when it comes to SEO, and the benefits to your practice are well worth the wait!

Frequently Asked Questions

Our team has over 15 years of combined SEO experience specifically for healthcare practices. Our agency was founded back in early 2014 exclusively in the medical and dental space.

Therefore, since day one our agency has worked with numerous healthcare organizations in nearly every niche and specialty helping them grow their search engine optimization.

Medical SEO costs can range depending on the level of services and content creation needed for the particular strategy or client we are working with.

However, our medical SEO services generally range from $1,000 – $3,000 per month. If you reach out to us we can quickly do an audit and work with you to get a strategy put together to give you a firmer idea of monthly pricing.

If we find some quick “big wins” during the complimentary SEO audit and address them, it’s possible to see results in as little as 30 days! But in general, it takes 3 to six months to see your search engine ranking rise on Google.
Very important! Your website is the “hub” of everything else we do to raise your rankings in the search engines. Some things we’ll make sure your website has to impress Google’s search algorithm include fast loading speed, SEO content, the right amount of content on every page, a phone number on every page, a contact us page that also includes the right phone number, the proper headers and meta tags on every page, and more. Not only do all of these things help you rank higher on Google, but they’ll also make sure your website provides a great user experience to visitors.
Regularly posting fresh content to your website in the form of a blog is a huge part of making sure your site ranks highly on Google. The way blog content works for SEO is two-fold. For one, showing Google that you take an active approach to your website (rather than creating your website and then letting it sit there stale for months on end) means that the content on your site is up to date and likely to be more relevant to users. And Google only wants to show relevant content to its users. Second, for every blog you post, you add additional keywords to your website, helping you rank higher for current and new keywords. In fact, one of the best ways to rank for a new procedure is to add a page to your site about it and then start writing blogs about it, too.
Though some people still use search engines like Yahoo and Bing, Google is the “big boss” when it comes to searches. Our SEO strategies will help you rank higher on all the search engines, but we focus primarily on Google because that’s where the vast majority of internet searches are conducted.
Absolutely! Our copywriters have vast experience in writing for medical practices AND writing SEO copy that ranks in Google search results. We understand that writing blog content is time consuming (and can seem intimidating) to your office staff, so we’re happy to provide expertly crafted medical SEO blog copy for your website.
Marketing medical procedures requires a special touch that we’ve seen general marketing agencies miss the mark on more times that we’d like to admit. With medical marketing, extra care must be taken to comply to HIPAA regulations, including using very specific language that keeps your practice safe from lawsuits and penalties. This all applies to medical SEO as well as medical content marketing.
First, congratulations! We love to see physicians succeeding instead of stressing about getting new patients. Even if your practice is doing well, investing in SEO and marketing is always a good idea as insurance against “what ifs.” What if a practice that offers exactly what you offer opens down the street? What if you decide you want to retire in a few years and sell your practice – how will you get top dollar for all you’ve built? How will your business keep growing if your competition is doing SEO marketing and you’re not? SEO helps you stay ahead of the curve against scenarios that could negatively impact your business.
Elizabeth Herrington
Angel Companions Senior Care
My healthcare group has been working with Intrepy for a few years. They are knowledgeable, fair, creative and good at what they do. I would highly recommend Intrepy to any organization or medical group looking to boost their marketing and social media efforts. They are a great team to work alongside.

Resources & Guides

  • Ebooks
  • Blog Posts
  • Webinars

SEO for Doctors 2020 – Guide to Winning Google Search (Updated)

Why is Medical SEO Important?

Are Keywords Still the King of SEO?

13 Instagram Marketing Tools Every Practice Needs ASAP

Local SEO Guide: How to Skyrocket Google My Business Rankings

LinkedIn Marketing Tips for Physicians

Healthcare Marketing Strategy Webinar

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