Ophthalmology Marketing
Patients in your area are looking for top eye care specialists and the right ophthalmology marketing strategy is the way to generate and retain new local patients. Patients are searching for a wide range of eye-related procedures and conditions: glaucoma, cataracts, dry eye, LASIK, SMILE, PRK, Refractive Lens Exchange— you name it! We have a team of some of the most experienced ophthalmology marketing experts in the county with over 10 years of combined ophthalmology practice-specific marketing. It is critical that your marketing partner understands exactly what works, where to find eye patients, what platforms to utilize, and which procedures connect the best in digital marketing.
Ophthalmology Marketing that Generates The Target Patient for Your Practice
At Intrepy, you get one of the most experienced ophthalmology marketing teams to make it easy to scale your marketing efforts and increase new patient appointment bookings. Our programs are easy to onboard, so you can focus on patient care. You get marketing services that can help you:
Attract
With SEO, paid advertising, and marketing funnels, we place you in front of your ideal patients for ophthalmology care in your geographical area.
Convert
We help you convert these potential patients into booked appointments, and those that don’t convert are engaged and re-engaged until they do.
Retain
Existing or past patients are the lowest hanging fruit. Our ophthalmology marketing agency helps you engage and build long-term relationships with your patients.
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Learn about our Ophthalmology Marketing Services
Ophthalmology Web Design
Your website is your digital salesperson! People want to see it before booking or following through with an appointment. Regardless of how potential patients heard of you, they fall off your funnel when they find a poor website. A solid website also makes customer retention easier, positions you as an authority, and helps you rank high in search engines. We make sure your website is optimized for all devices so patients can access it on their mobile phones, laptop, or Smart TVs, and convert at the click of a button.
Ophthalmology Advertising & Lead Generation
Most of your potential ophthalmology patients are on Google or social media, looking for local solutions to their eye-related conditions. Our team of expert ophthalmology advertisers has deployed 10,000s of ads and spent $10 Millions on ophthalmology ads for practices just like yours. We utilize a multi-platform approach to attract the right patient with the right messaging in the right geographical area. We know building a successful digital ads strategy is more than just new LASIK leads. It takes looking at the practice growth as a whole and we have 10+ years of experience growing some of the top Ophthalmology practices across the US.
Ophthalmology Search Engine Optimization (SEO)
When a patient performs a local Google search looking for an ophthalmologist or a specialist for a specific condition like cataracts there are a few critical things that influence landing in the top 3 search results. First, it starts with your Google My Business. In recent years, this has become one of the top-ranking factors and our team of Ophthalmology SEO experts starts by optimizing your location and physician GMB profiles. We then turn to your website structures (title tags, H tags, etc) and the content on your conditions and treatments pages. Our CEO has a saying, “if you want to rank for it, you need a page for it.” What that means in ranking #1 in local search for a specific treatment or condition (think LASIK) starts and ends with the strength of that specific condition page and the content on it. That is why we have a team of ophthalmology content writers that work in our medical SEO department to create killer SEO content for your Ophthalmology practice website.
Start Attracting More Patients with an Ophthalmology Marketing Agency
Marketing Analytics Dashboards
We understand that it can be frustrating not to know your marketing data or even know what is working. That’s why our transparent team keeps you in the loop and helps you understand what is going on at all times. Knowing how many Premium IOL Cataract surgery leads your practice got in a month is great, but marketing shouldn’t end there. At Intrepy, we go the extra mile to make sure the reporting is clear and useful for your Ophthalmology practice.
Ophthalmology Video Content Creation
CaptureMD is a platform created by the Intrepy team so that Ophthalmologists can make videos quickly and easily for social media use. There is no need for editing or studio time. With just a few clicks, you can record demos, provider FAQ videos, how-to videos, and patient testimonials.
Ophthalmology Social Media Marketing
Patients in your area are looking for the best eye doctors, and there’s no better way to get their attention than through social media. Now, Ophthalmology Practices that want to compete in their local markets must use social media. Patients want to know what makes your Practice unique. Content is king when it comes to interesting social media accounts that bring in new patients. Here at Intrepy, we help with all aspects of social media management and content creation, such as graphic design, getting more followers and engagement, making videos, and much more.
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Ophthalmology Marketing FAQs
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What is Ophthalmology Marketing?
Ophthalmology marketing is a marketing strategy and program developed specifically for an ophthalmology practice to reach and retain patients via SEO, paid ads, reputation management, social media and more.
Ophthalmology Marketing Strategy - What is Involved?
Developing an effective ophthalmology marketing strategy involves planning, execution, tracking, and optimization. There are many components involved in a comprehensive ophthalmology marketing program.
At our ophthalmology marketing agency, our team has over 10 years of experience marketing ophthalmology practices and optimizing our programs to maximize ROI and generate new patients for the procedures and treatments you offer.
Our Ophthalmology marketing includes:
- Localized SEO so you rank at the top of searches for your most profitable procedures
- Paid Advertising – we leverage a blend of multiple advertising platforms and mediums to create a funnel that hits patients no matter where they are in the appointment booking process or funnel
- Reputation management – generating new reviews is not only an important local SEO ranking factor but it is critical to increasing your patient base for your medical spa. 80% or more of patients read reviews from other patients before booking with your practice. Make sure your reputation sets you apart from the competition.
- Content marketing is a critical component of an Ophthalmology marketing strategy to increase on-page SEO rankings for your website. Our team of expert ophthalmology content writers has years of experience creating engaging content that ranks at the top of search results.
Ophthalmology Advertising Techniques
Ophthalmology advertising takes a creative, experienced approach to know which ad platforms, call to action, graphics, and copy resonate and convert your ideal patient.
Our ophthalmology advertising team utilizes a blend of Google Ads, social media ads, remarketing, video ads, and more to make sure we are reaching the right type of patient for our ophthalmology marketing clients.
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