Patient Convert Podcast

Patient Convert Podcast delivers healthcare marketing insights and the latest digital strategies to help providers and health systems reach new patients.

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Local SEO for Healthcare Practices #138

How do you get started, and does Search Engine Optimization really matter? Join Justin in this episode as he walks...

Posted on Monday December 28, 2020

Google Ads & PPC for Medical Practices with Nick LaIuppa #137

Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is a Digital Marketing Specialist at...

Posted on Tuesday December 22, 2020

Finding Success with Social Advertising to Patients #136

When choosing the right social platforms for your advertising and marketing, there are several factors to take into account. The...

Posted on Tuesday December 15, 2020

What is Backlinking? #135

Backlinking is so important for a top-performing marketing strategy but this is a topic I don’t know much about. So,...

Posted on Tuesday November 24, 2020

Growing Physician Referrals During COVID #134

With the world jumping on the virtual world, as physicians, your online presence is key to driving up your referrals,...

Posted on Thursday November 19, 2020

How to Create a Healthcare Content Marketing Strategy #133

When clients reach out to us for help on their websites or platforms of choice, 9 out of 10 times,...

Posted on Wednesday November 18, 2020

The Story of the Knotts - Marriage, a Baby & Starting Businesses #132

Today’s we’ll be diving into our personal story; Who are the Knotts and how did this all start? Listen in...

Posted on Tuesday October 13, 2020

How Individual Physicians Market Themselves at Hospitals or Large Private Practice #131

For many physicians and doctors, creating independence in their profession has been a pain point, especially when they just come...

Posted on Tuesday October 06, 2020

Healthcare IT, Physician Liaison Reporting & Marketing Intersect w/ Ben Blake of Systeem Medical #130

Ben Blake is the Sales & Marketing Manager at Systeem Medical Information Systems. They help medical practices find secure, reliable,...

Posted on Thursday October 01, 2020

How Surgeons Should Market Their Specialty to Patients w/ Kim Rodgers of Medtronics Spine #129

Today we had the pleasure of speaking with the Senior Product Manager of Medtronic Spine & Biologics, Kim Rodgers. Kim...

Posted on Wednesday September 09, 2020

Meet the hosts

Kelley Knott

Kelley Knott is the CEO and Co-Founder of Intrepy Healthcare Marketing. She is a highly experienced physician liaison and has a background in consulting medical practices and health systems on how to build new patient referrals and create digital marketing strategies. She developed the first of it's kind online physician liaison training platform, Physician Liaison University™. It is designed to help physician liaisons become more effective at driving new referrals and streamlining training for hospitals and private practices.

Justin Knott

Justin Knott is the President of an award-winning healthcare marketing agency, Intrepy Healthcare Marketing. He founded his agency in 2014 to bring a specialized approach to marketing for medical practices and hospital systems. His primary focuses lie in digital marketing, SEO strategy, and advertising to help practices generate new, targeted patients. Justin has been published as an SEO and marketing thought leader in dozens of online publications. His agency was recently named top digital marketing agency by Design Rush and Clutch.

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