A physician liaison serves as a representative for a doctor, medical practice, or hospital. As the representative they bridge the gap of communication between referring doctors and specialty physicians. Doctor referrals are the lifeline of a medical practice and a physician liaison’s
Establishing a successful physician liaison marketing program is vital for a private practice to generate new referrals from local doctors. When it comes to healthcare marketing the physician liaison referral marketing is the most effective for increasing new patient referrals
Implementing an effective referral marketing campaign requires a successful physician liaison. When hiring a physician liaison there are specific traits that you should look for to make sure they are the best representative of your medical practice and overall brand.
Quality vs. Quantity, the ongoing battle for doctors when it comes to the Physician Liaison Program for their practices. Physician referrals can be the lifeline for many doctor practices to generate new patients. Building and maintaining referrals from primary care and specialty providers
“If You Build It, They Will Come” the old adage and oft myth believed by so many medical doctors when they build their medical website. Often a beacon of pride that shows off the accomplishments and awesomeness of all that is the practice and the doctors that work inside of it.
Here at Intrepy Healthcare Marketing we wanted to take a look at some changes and trends that have been taking place with regards to medical marketing that you should be paying attention to because they will affect your marketing approach and the channels you should be investing in.
Doctors are more likely to refer to a practice they have established a relationship with where they can trust their patients care is in the best physician's hands. It is important to build your doctor network and meet with local healthcare providers to discuss your approach to patient care.