How to Create Blog Posts That Actually Drive Traffic (and Appointments)

When people have questions about their health or health service options, they go online. They turn to Google before a physician. But who actually answers their questions? If you follow the steps below, you will be the one answering their questions - and you’ll be able to turn many of these concerned

March 21st, 2018|Categories: Content Marketing|Tags: |

12 Medical Marketing Strategies Every Practice Should be Using

Putting together a medical marketing strategy for a physician or dental practice can be a daunting and often times down right confusing endeavor. With what seems like endless marketing and advertising channel options and often times contradictory information online about what is the best fit navigating these waters

March 13th, 2018|Categories: Content Marketing, SEO, Social Media|Tags: , , |

8 Ways to Keep a Strong Doctor Referral Relationship

Building a strong a relationship with referring physicians is crucial to sustaining doctor referrals and practice growth. The main component and leading member of your doctor referral marketing team is the physician relations manager or a physician liaison. A physician relations manager builds doctor referral

March 5th, 2018|Categories: Physician Liaison|Tags: , |

5 Critical Elements of a Medical SEO Strategy – Infographic

Ready to kick start your medical SEO or dental SEO strategy? Confused about all of the information that is out there and what is really most important for local search engine optimization? We have put together an SEO infographic that helps medical and dental practices narrow down their focus to the 5 most

February 26th, 2018|Categories: SEO|Tags: , |

11 Medical Website Design Tips to Convert New Patients

Your medical website is probably the single most important digital marketing asset for growing your practice. It is the “digital billboard” that serves as the voice to your potential patient base. That is why it is so critical when a doctor is going through the medical website design process that they focus on some key design elements

February 24th, 2018|Categories: Medical Website Design, SEO|Tags: , , |

10 Creative Healthcare Marketing Ideas for a Medical Practice

Marketing a medical practice can be an overwhelming undertaking. Even if you have found some success things are constantly changing and evolving and it is easy for initiatives to become stagnant. Shaking it up or trying something new is always a great idea with any practice. Good marketers understand the

February 20th, 2018|Categories: SEO|Tags: , |

5 Steps to Create a Physician Relations Marketing Program

A physician relations manager can also be referred to as a physician liaison serving as the marketing representative for the physicians of the medical practice. A physician relations manager job description is to represent the physician to referring doctors.

January 29th, 2018|Categories: Physician Liaison|Tags: , |

29 Healthcare Marketing Statistics for 2018

Intrepy Healthcare Marketing took a look at 29 healthcare marketing statistics in 2018 that should have a direct impact on your medical marketing approach this year. Whether you are a physician, dentist, chiropractor, office manager or a marketing int he healthcare space pay close attention to

January 15th, 2018|Categories: Content Marketing, SEO, Social Media|Tags: |

Physician Liaison Training & Marketing: Implement a Successful Program

Implementing a physician liaison program requires the appropriate training. Physician Liaison training is absolutely crucial to have a successful referral marketing program. The process of the physician liaison training should include setting and achieving goals, establishing a timeline, creating accountability and identifying the necessary action steps to achieve

January 8th, 2018|Categories: Physician Liaison|Tags: |

Branding For A Medical Practice & It’s Importance

Now more than ever before winning the SEO game for your medical practice is extremely doable, even if you are a small or brand new practice, because of the seismic shift toward local SEO. In years past, you needed to have klout, backlinks & tremdnous website traffic to have a fighting

December 15th, 2017|Categories: SEO|Tags: , |

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