What trends and strategies should you be aware of to optimize your organization’s digital presence?
This week on the Patient Convert podcast, Justin discusses the latest healthcare marketing trends and how they can be used to improve performance. He dives into how content can drive rankings for private practices, the importance of backlink building and video production, and the benefits of investing in social media and Google Ads. He also explores the significance of self-patient appointments, programmatic display advertising, self-pay in healthcare, and much more!
Tune in now to get all the details you need to know about optimizing your healthcare organization’s digital presence!
[00:01 – 06:15] Balancing Content Quality & Backlink Building for Improved SEO Performance
[06:16 – 12:07] Unlocking the Potential of Video Content for Medical Practices
[12:08 – 18:00] Investing in Video & Google Ads for Healthcare Advertising
[18:01 – 23:38] Evolving Trends in Healthcare Marketing
[23:39 – 27:25] Wrapping Up!
“Video is king. Everybody knows that video is definitely the preferred medium for patients to build trust relationships with you as a potential provider or you as a practice about your care approach.” – Justin Knott
“Content is the backbone to excellent growth SEO strategy.” – Justin Knott
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University.
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott