20 Incredible Medical Marketing Statistics

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Justin Knott
President, Intrepy Healthcare Marketing

20 Marketing Statistics That Will Influence How You Market Your Practice

Below is a look at 20 medical or overall marketing related statistics that should influence your healthcare marketing strategy. Video is exploding, content is king, winning the search battle is critical and so much more.

1. According to a Jackson Healthcare survey of physicians: The number of primary care physicians employed by hospitals increased from 10% in 2012 to 20% in 2014.

What this means:

Primary care doctors are being purchased by hospitals at a rapid pace so you need to adjust your marketing strategy as a private physician to reach them.

2. According to Pew Research: 72% of Internet users say they looked online for health information within the past year.

What this means:

Now more than ever patients are going to the internet to search for health information. Are they finding you when they are searching?

3. 47% of Internet users search for information about doctors or other health professionals

What this means:

Not only are people turning to the internet to research health information but they are looking for specific doctors in their area to treat what they believe ails them. You need to have healthcare SEO as a focus of their digital marketing efforts.

4. 77% of potential patients are using search engines prior to ever booking an appointment says Think with Google’s The Digital Journey to Wellness: Hospital Selection.

What this means:

People are researching you and your competitor’s medical website design, third-party sites, social media and reviews to gauge the sentiments of their fellow patients before booking an appointment.

5. Of marketers polled 72% found content creation was the most effective SEO tactic (Ascend2, 2015).

What this means:

If content marketing isn’t one of the main focuses of your medical marketing efforts you are losing the search battle.

6. Of all internet users, 66% look online for information about a specific medical problem or disease. (Source)

What this means:

Creating a content marketing strategy for addressing specific diseases or health problems your practice sees can help you gain additional site traffic because people are searching for this information.

7. 56% of internet users look online for information about a certain medical treatment or procedure. (Source)

What this means:

Similar to the previous statistic, producing content one the major procedures and differentiators your practice has can be very effective with the number of people actively searching for this information.

8. 44% of internet users look online for information about doctors or other health professionals. (Source)

What this means:

Physicians and doctors need to make sure their physician profiles across the internet (ex. Healthgrades, UCompareHealthcare, Vitals, etc.) are claimed, completed and regularly monitored because these play a major role in influencing who a patient books an appointment with.

9. Over 200 million people currently have an ad blocker installed on their browser.  (Source)

What this means:

This should be taken into consideration if you are using certain forms of digital advertising because your Ads could be being blocked altogether.

10. Medical Practices that are actively blogging have 97% more inbound links. (Source)

What this means:

QUALITY inbound links are critical to an effective SEO strategy and give a website substantial “juice” in search results.

11. 75% of internet users do not make it past the first page of search results. (Source)

What this means:

Ever heard the joke “The Best Place to Hide a Dead Body is Page Two of Google Search Results”? It’s the truth. The first page is the only real chance you have of getting substantial website traffic in search results.

12. Video content is consumed by 82% of Twitter users.

What this means:

Your medical practice needs to be utilizing Twitter to drive traffic and leads for your practice and the most effective way to engage with those users is through video.

13. 45% of people watch more than an hour of Facebook or YouTube videos a week.

What this means:

If it’s not, video needs to start becoming part of your medical content marketing strategy. People now prefer to watch a 30-second video than read a 5-7 paragraph blog post.

14. 92 percent of the time viewers watching videos on a mobile device share videos with others.

What this means:

If you can grab the attention of mobile users via video there is an extremely high probability of them sharing your content with others verses on a desktop.

15. Video on social media generates 1200% more shares than text and images combined.

What this means:

One more incredible stat on the clear direction people are going in their preference of content delivery. VIDEO.

16. 88% of Digital Media Consumption now takes place on mobile apps.

What this means:

You need to have your social media profiles optimized for viewing on social platform mobile applications because that is where most people will view and interact with your profiles. That includes your cover banners.

17. In 2016, the average ROI for email campaigns was 4,300%. (Source)

What this means:

Email marketing, if done properly, is not only still a very viable marketing strategy for medical practices but can generate high ROI.

18. 93% of online experiences begin with a search engine. (Source)

What this means:

A majority of potential patients that arrive on your website are going to do so via a search engine. Therefore, search engine optimization is more important than ever for doctors offices.

19. The top three search results receive 50% of all clicks on Google. (Source)

What this means:

Now, not only do 75% of people never make it past the first page but 50% of all people never make it past the first three results in terms of click through.

20. When consumers conduct a local search on their mobile device 50% visit the store within a day. (Source)

What this means:

People are searching for local physicians and doctors and when they do they visit the practice relatively quickly after they do so.

Wrap Up

When creating a marketing strategy for your practice or making changes you should take these statistics into consideration. Look to bolster your content marketing strategy with video, focus on local and regional SEO, give email marketing a closer look and don’t forget that all this is happening on mobile now. The digital landscape is constantly changing but taking a hard look at these stats will help you make a more informed decision on the next steps for successfully marketing your practice.

Intrepy Healthcare Marketing in Atlanta is a team of expert digital marketers that specialize in Atlanta web design, search engine optimization, email marketing, social media, practice referral growth and more. Whether you are looking to grow, hired a new provider, opening a new location or practice or something in between we are here to turn 100 patients into 1,000. Give us a call 678-250-4757 or fill out our contact form.

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