Meet Tennessee Orthopaedic Clinics
- Data Analytics
- Business Listings Management
- Digital Advertising
TOC had recently launched a new website and the goal was to to improve SEO rankings to surpass its competitors and reach new patients. They also wanted to decrease cost per appointment conversions and improve analytics visibility on their paid ad campaigns.
We developed a comprehensive on-page SEO optimization strategy that included page by page optimization and content development. We also developed an omnichannel paid ads approach for their urgent care facilities to reach patients via search, social, geofencing and programmatic display advertising.
The SEO gains were tremendous, increasing their site traffic by 85% year over year and generating 202 urgent care patients for a $6.80 cost per visit average.
Increase in organic website traffic
Cost per Appointment for Paid Advertising
Cost per New Urgent Care Visit
Urgent Care Appointment in 30 days of paid ads