Client Case Study: Orthopedics Case 1
Meet Tennessee Orthopaedic Clinics
Tennessee Orthopaedic Clinics (TOC), one of the 10 largest orthopedic practices in the United States, provides specialized, dynamic care for virtually any orthopedic condition. We partner this professional care with a highly-trained, medical support team and advanced medical technologies, providing you a matrix of care that gets you back to daily activities as quickly as possible. Visit any one of our many locations in East Tennessee, including urgent care, to receive the orthopedic care you deserve and the treatment you expect.
Services offered:
SEO
Data Analytics
Business Listings Management
Digital Advertising
The Problem
TOC had recently launched a new website and the goal was to to improve SEO rankings to surpass its competitors and reach new patients. They also wanted to decrease cost per appointment conversions and improve analytics visibility on their paid ad campaigns.
The Solution
We developed a comprehensive on-page SEO optimization strategy that included page by page optimization and content development. We also developed an omnichannel paid ads approach for their urgent care facilities to reach patients via search, social, geofencing and programmatic display advertising.
The Result
The SEO gains were tremendous, increasing their site traffic by 85% year over year and generating 202 urgent care patients for a $6.80 cost per visit average.
94%
Increase in organic website traffic
$2.68
Cost per Appointment for Paid Advertising
$6.80
Cost per New Urgent Care Visit
794
Urgent Care Phone Calls from Ads
252
Self Scheduled Urgent Care Appointments in 30 days of paid ads
“For everything that we need an expert on, Intrepy provides.”
Kristy Parker
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Custom Website Design
As a leader in orthopedics nationwide, it is critical that TOC has a world-class website to showcase its care approach and story. As one of the top medical website design agencies, Intrepy Healthcare Marketing created a high-end custom website design for TOC that not only engages patients but is built with search engine optimization in mind.
Digital Advertising
Digital advertising is a powerful, targeted orthopedic marketing strategy when leveraged correctly. It allows you to deliver ads when patients are looking for orthopedic solutions or retarget them after they visit your website. We implemented an omnichannel ads strategy for TOC’s orthopedic urgent care facilities to drive new, on-demand patients that are searching in real time. We focused on Google Ads, Social Media Ads, Geofencing and Display Ads to provide a comprehensive and complete approach to reaching new patients.
Medical SEO
TOC was prime for become the preeminent orthopedic practice in greater Knoxville on organic search after the launch of their new website. They just needed a strategy and execution plan to take the amazing content and structures they had on their website and elevate them. We established a keyword ranking strategy and went about the process of implementing page by page SEO strategies and strengthen their content through our medical SEO gameplan.
Listings Management for Medical Practices
TOC needed a strategy to take control of the expanse of listings for their 50+ orthopedic doctors and 10+ locations. We aided them in claiming, verifying and unifying 100s of listings for providers and locations in their practice. Including streamlining to onboarding of new physician hires to ensure we quickly point their listings toward TOC and take advantage of their established network of patients.
Marketing Growth Dashboards
The key to optimizing and improving an amazing healthcare marketing strategy starts with access to the right data and constantly evaluating and improving with that data. Just like all of our clients, TOC has access to their real-time data so we can work together, as a team, to continue to refine, improve and grow their orthopedic practice.
Our practice assessment helps you identify areas of need, opportunities for growth and a snapshot into how you stack up against local competitor’s.
See how you compare to your key competitor.