Medical PPC (pay-per-click) is one of the most effective paid advertising strategies that a medical practice can leverage to drive new patient appointments. The most common form of medical PPC is Google Ads. Medical PPC campaigns allow a practice to bid on specific keywords for treatments and conditions that they want to show up at the top of Google search for around each of their locations. Intrepy is a Google Partner and expert at generating new patient appointments as a medical PPC agency.
Benefits of Medical PPC
Medical paid search lets practices show up for the exact treatments and conditions patients are searching for locally
Unlike other forms of paid advertising, such as social ads, that are “pushing” advertisements in front of patients that may not know who you are or what the treatment is that you are providing; medical PPC bids on specific keywords so you know patients that are clicking on your ads are searching and educating themselves on that particular treatment or condition. This naturally makes the lead quality and purchase intent of these patients much higher than most of the other advertising channels. This ensures that not only are you getting the right type of patient leads but they will convert at a high rate and return a higher ROI on ad spend.
How does Medical PPC work?
Medical PPC ads are the first 3-4 search results that a patient sees at the top of a Google search when they type in a search query, for example, menopause treatment near me. Google ads are typically the most common type of medical PPC advertisement a medical practice will utilize. Intrepy Healthcare Marketing is a Google Partner which means we have a proven track record of performance and overall monthly ad spend that puts us in the top tier of medical PPC agencies in the US. When we engage with a new client we start by performing an in-depth audit and optimization process on their existing medical PPC campaigns or develop a strategy and create a new Google Ads account.
Don’t miss out on numbers like these!
252 Orthopedic Urgent Care Self Appointments in 1 Month
We developed a medical PPC ads strategy for Tennessee Orthopaedic Clinic’s three orthopedic urgent care facilities to drive new patient appointments. As a result of the campaigns, we are averaging 750+ phone calls and 250+ self-appointments and growing for around $2.68 per conversion.
What is included in our Medical PPC?
Intrepy Healthcare Marketing is a full service medical PPC agency that provides white glove campaign creation and management for our medical practice clients. This includes everything to create, optimize and scale medical PPC campaigns to generate new patient appointments monthly.
- Ad campaign and copy creation
- Budget forecasting and recommendations
- Landing page development
- A/B optimization testing
- Monthly campaign optimization
- Remarketing graphic creation
- Analytics tracking in our dashboards
- Monthly meeting to review reports
Remarketing + Medical Paid Search
As part of our medical PPC programs at Intrepy we combine medical paid search with the power of remarketing to maximize ROI and decrease the cost per patient appointment. This allows us to drive new potential patients to the website via medical PPC ads and then remarket them across their other devices and websites to stay top of mind and bring them back to the site to book an appointment.
You Have a Dedicated Medical PPC Agency
Each of our partners gets a dedicated account manager and a team of medical paid search experts behind them that support the development, implementation, optimization, and success of their medical PPC campaigns. You will meet with your account manager on a monthly basis to keep close contact with the growth of your practice. On top of that, you have 24/7 access to your marketing growth dashboard to see your analytics in real-time. For you, this means that you’ll have a team on your side to make sure everything is running smoothly, getting things done, and helping your practice grow.