Medical Spa SEO
As a medical spa, you understand how much it means to rank at the top of search results for the procedures you offer and conditions you treat. Medical spa SEO has become an extremely competitive environment as more and more med spas have opened and begun offering similar solutions locally.
What are the benefits of medical spa SEO services?
Ranking at the top of local search results for keywords like “med spa near me”, “laser hair removal near me”, and “lip fillers near me” is massive traffic, lead and revenue generators for medical spas. Considering that the top 3 search results in Google receive 75% of the clicks it is essential that you rank at the top for valuable keywords if you are going to drive organic traffic and new patient appointments. That is where medical spa SEO comes into play. Patients are turning online to find solutions to their health problems more than ever and that means you need to be proactively focused on improving your rankings because your competitors are.
- Increase keyword rankings
- Drive new patient traffic
- Book new appointments
- Improve brand awareness
- Become a thought leader
- Retarget organic traffic in paid ads
What is Medical Spa SEO?
Medical spa SEO or search engine optimization for medical spas is the process of ranking your website pages for specific keywords in search results to attract new, organic patients to your website without paid ads.
SEO for med spas involves many different components of both on-page SEO (on your website) and off-site SEO (off your website) such as Google My Business, citations, reviews and more.
Medical Spa SEO Case Study
We implemented a medical spa marketing program for Truffles Medispa, a top 250 Allergan provider in the US, that leveraged medical spa SEO, med spa advertising and social media to grow their new client base and launch the Buckhead location. See the full case study and results including a 162% increase in website leads.
How to Do SEO for Medical Spas
Med Spa SEO is an evolving process that takes time, know-how and a multifaceted approach to grow a practice website and Google My Business rankings that dominate your local area in search results. We will cover some of the best medical spa SEO strategies that we not only know work but we implement in our medical spa marketing programs for our clients. We leverage these search engine optimization strategies to generate incredible results for our medical spas (see our case studies) so if you follow these and stay consistent you will see your website traffic grow and you will start generating more high-value patient appointments.
As our CEO, Justin Knott, says, “if you want to rank for it, you need a page for it.” What that means is you need to get specific and individual pages for each treatment and condition that you want to rank in local search for. For instance, if you want to rank for “coolsculpting treatment austin tx” you need to create a well constructed treatment page on Coolsculpting. This is the first step in SEO for medical spas. Without it, it will be nearly impossible to rank over competitors.
This is probably the most important ranking factor for each individual treatment page is you need to have your focus keyword (a.k.a. Coolsculpting) in the title tag, h tags and body copy of the page. We also recommend adding the main city throughout these areas as well. An example would be “Dermaplaning Services in Orlando, FL”. This have the focus keyword + city which creates a strong case to Google on what the page is about and where you provide those services.
The more competitive your keyword or geographical area is the more effort is required in your med Spa SEO strategy to rank pages in local search. This means that page length and content depth matter more and more.
A general rule of thumb is the more competitive the keyword the more in depth the page needs to be. We recommend a page start at 500 words and go up from there. Blog posts we start at 1,000 words or more for our medical spa clients. Having an experienced medical content writer and doing keyword research prior is always recommended. A great way to expand your treatment page content and rank for long-tail search queries is to include common FAQs that patients ask you.
Google My Business Optimization
Google My Business for Med Spa SEO Tips:
- Claim & Verify Each Location Listing
- Go to Info Tab & Complete Add Information
- Choose the right primary category (Medical Spa)
- Add Multiple Photos
- Integrate GMB Map on website
- Generate new reviews on your GMB
Pro Med Spa SEO Tip: Optimize the first sentence of your GMB Business Description by adding ‘practice type + city’ for local SEO. For example ‘ABC Beauty is a medical spa in Charleston, SC.’
Generating Reviews for Med Spas
Your reputation and reviews as a medical spa are not only critical for bringing in new patients (80% of patients read reviews before booking an appointment) but they impact your local search rankings of the practice. How does generating new reviews positively impact your medical spa SEO? The proof is in the screenshot.
The top two Google My Business search results for “lip fillers near me” both have reviews that have the text “lip fillers” highlighted in bold. That is because Google’s algorithm is smart enough to not only know which profiles have the most reviews but to pick up on contextual keywords that are mentioned in the reviews which strongly correlate to higher rankings.
Tips for Generating New Reviews:
- Focus on Google My Business
- Use a medical spa reputation management software
- Leverage Email & Text to Send Requests
- Send requests as close to point of care as possible
- Monitor and respond to reviews (be careful of HIPAA!)
Content Marketing for Med Spas
Content is king when it comes to your on-site med spa SEO strategy as we discussed earlier on the importance of having specific treatment pages.
Taking it a step further and having an active blog will have a major impact on not only the rankings of those treatment pages but it gives you the ability to go after tons of “long-tail keywords”. Those are strings of keywords (usually in the form of questions) that people search for on Google, such as, “what is mona lisa touch procedure?”.
We wrote a blog post for a client on that exact topic, and the result? Top 3 national keyword rankings for that keyword and 1,000s of website visitors monthly. That is the power of medical spa SEO!
Local Medical Spa SEO with Location Pages
Individual location pages for your med spa are just as important as the conditions and treatment pages (multi-location practices only). That is because your med spa location pages are how you target the specific geographic search area around each practice location to show up at the top in local search results. (i.e. those “med spa near me” searches for each city you are in).
Tips for Location Page Optimization:
- City name in Title Tag, H Tags & Body Text
- Include all the things you do there
- Include the physicians that practice there
- Include NAP (name, address, phone)
- Integrate your Google My Business
Medical Spa SEO Services
Not only do we offer the things we have reviewed but we have a suite of SEO services for medical spas that go way beyond the basics to consistently produce massive wins for our medical spa practices. Our medical spa SEO services have been tested and proven to rank our clients above the competition and our goal is to get you in front of the right audience and bring in more of the profitable procedures and appointments you want and need to grow your practice.
Why Hire Our Medical Spa SEO Company?
Intrepy Healthcare Marketing is an award-winning healthcare marketing agency that specializes in medical spa SEO services to reach new patients and generate new practice revenue. We have been 100% focused on medical practices and healthcare organizations since day one. Our medical spa SEO services are vetted and we have the proof to show it. No guessing if your partner has marketed a medical spa like yours before. Been there, grown that. We understand the patient care journey and the unique ways to attract patients for your medical spa. As a medical spa company we understand how patients find your practice online, what they search for and what strategies to leverage to position you at the top of your local market.