Meet Orthopedic Health of Kansas City

Orthopedic Health of Kansas City has been a trusted provider of orthopedic care, sports medicine, and joint reconstruction in the Kansas City region for more than 72 years.

Services offered:

  • SEO
  • Data Analytics
  • Business Listings Management
  • Digital Advertising

The Problem

Orthopedic Health of Kansas City is one of the oldest and well respected orthopedic practices in Missouri getting its start over 70 years ago. They had recently rebranded and changed one of their main locations and were looking to ramp up marketing efforts for specific surgeries and their walk-in clinic locations.

The Solution

We developed a comprehensive digital advertising and SEO strategy to generate new patient appointment leads for the walk-in clinic and sports medicine. We also implemented an on-page SEO optimization strategy to improve local search rankings for their core surgeries and treatments and conditions. The program combined: SEO, content development, Google ads, social ads, geofencing and more.

The Result

The paid advertising results for the walk in clinic and the SEO growth were amazing, even in the first 90 days. There was a 53% increase in organic search traffic, a 575% increase in ad conversions and an 81% decrease in the cost of those conversions.

53%

Increase in organic website traffic

575%

increase in Ad Conversions

57%

Increase in Organic Website Leads

205%

Increase in conversion rates

81%

Decrease in cost per conversion

Start Attracting More Patients Now

marketing growth dashboard

Digital Advertising

Digital advertising is a powerful, targeted orthopedic marketing strategy when leveraged correctly. It allows you to deliver ads when patients are looking for orthopedic solutions or retarget them after they visit your website. We implemented an omnichannel ads strategy for Ortho KC’s orthopedic urgent care facilities and specific treatment areas (including sports medicine) to drive new, on-demand patients that are searching in real-time. We focused on Google Ads, Social Media Ads, Geofencing, and Display Ads to provide a comprehensive and complete approach to reaching new patients.

Medical SEO

Ortho Health KC is a leader in the greater Kansas City area for orthopedic care but their website has tons of opportunities to grow more organic search traffic. We overhauled their existing website structures, improved their location pages, increased content on their urgent care page and established a content strategy to strengthen their content through our medical SEO gameplan. We are continuing to develop their “subspecialty” content infrastructure so they rank for condition and treatment-specific searches in Kansas like “herniated disc treatment”, “frozen shoulder specialist near me”, etc.

marketing growth dashboard

Marketing Growth Dashboards

The key to optimizing and improving an amazing healthcare marketing strategy starts with access to the right data and constantly evaluating and improving with that data. Just like all of our clients, Orthopedic Health of Kansas City has access to their real-time data so we can work together, as a team, to continue to refine, improve and grow their orthopedic practice.

Our practice assessment helps you identify areas of need, opportunities for growth and a snapshot into how you stack up against local competitors.

See how you compare to your key competitor.

Featured Case Studies

575%

Increase in Patient Leads

Orthopedic Health of Kansas City

$6.80

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