Client Case Study: Orthopedics Case 2
Meet Orthopedic Health of Kansas City
Orthopedic Health of Kansas City has been a trusted provider of orthopedic care, sports medicine, and joint reconstruction in the Kansas City region for more than 72 years.
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About Orthopedic Health of Kansas City
The Challenge
The Solution
Services offered
Major Impact
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Digital Advertising
Digital advertising is a powerful, targeted orthopedic marketing strategy when leveraged correctly. It allows you to deliver ads when patients are looking for orthopedic solutions or retarget them after they visit your website. We implemented an omnichannel ads strategy for Ortho KC’s orthopedic urgent care facilities and specific treatment areas (including sports medicine) to drive new, on-demand patients that are searching in real-time. We focused on Google Ads, Social Media Ads, Geofencing, and Display Ads to provide a comprehensive and complete approach to reaching new patients.
Medical SEO
Ortho Health KC is a leader in the greater Kansas City area for orthopedic care but their website has tons of opportunities to grow more organic search traffic. We overhauled their existing website structures, improved their location pages, increased content on their urgent care page and established a content strategy to strengthen their content through our medical SEO gameplan. We are continuing to develop their “subspecialty” content infrastructure so they rank for condition and treatment-specific searches in Kansas like “herniated disc treatment”, “frozen shoulder specialist near me”, etc.
Marketing Analytics Dashboard
The key to optimizing and improving an amazing healthcare marketing strategy starts with access to the right data and constantly evaluating and improving with that data. Just like all of our clients, Orthopedic Health of Kansas City has access to their real-time data so we can work together, as a team, to continue to refine, improve and grow their orthopedic practice.
