Internal Medicine Marketing Case Study
Meet Buckhead Medicine
Buckhead Medicine, established in 2008, is the premier internal medicine practice in Atlanta that delivers a revolutionary form of healthcare providing patients with personalized, attentive, quality medical care with personal physician access 24 hours a day, 7 days a week.
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About Buckhead Medicine
The Challenge
Buckhead Medicine was ready to expand its offerings by adding aesthetics services and in doing so wanted to rebrand and rename a well-established practice without losing search engine optimization and reach new concierge patients, as well as, reach a new cosmetic audience.
The Solution
Services offered
Major Impact
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Responsive Web Design
Buckhead Medicine’s former website was antiquated, non-responsive on mobile and tablet devices and in need of a complete redesign. We created a modern, elegant website that brought a high-end, luxury feel to the concierge medicine and aesthetics practice.
Medical SEO for Internal Medicine
With any rebranding of a well-established practice, there is a concern about a dramatic loss in search results for the brand name and terms they have worked years to create and Buckhead Medicine was no different. We assured them that this was an area of medical SEO that we excelled and thrived helping practice succeed at. As a result of our on and off-page efforts in the first 90 days after the site launch, Buckhead Medicine was #1 & #2 for some of the most coveted search terms in greater Atlanta including: “concierge medicine atlanta”, “concierge doctor atlanta”, “best internal medicine doctors in atlanta” and more!
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Listings Management for Healthcare
Listings play an important role in local SEO rankings. Google My Business controls 25% or more of the local ranking influence and the other citations send ranking signals to your website and Google My Business page. We optimized Buckhead Meidcine’s GMB for their new name and claimed, verified and unified their listings.
Digital Advertising for Internal Medicine
We developed a geo-based social media advertising strategy to reach new, potential patients in a 15-mile radius of Buckhead Medicine. We developed a comprehensive patient “avatar” so we knew our exact target demographic and designed a custom Facebook advertising program to reach and convert them for aesthetic procedures and concierge memberships.
