PPC for Doctors
PPC for doctors is one of the leading ways for a practice to generate new, targeted patient appointments. Google Ads is the most common and recognizable form of PPC for doctors. PPC ads for doctors let a practice bid on specific keywords for treatments and conditions they want to be at the top of Google search results for in each of their locations. As a PPC for Doctors agency, Intrepy is a Google Partner and industry leader in generating new patient appointments.
Benefits of PPC for Doctors
Paid search for doctors lets practices show up when local patients search for the exact treatments and conditions they are looking for.
PPC ads for doctors bid on specific keywords, so you know that patients who click on your ads are searching for information about that treatment or condition. This is different from other forms of paid advertising, like social ads, which “push” ads in front of patients who may not know who you are or what you do. This means that these patients are much more likely to book new appointments. This makes sure that you not only get the right kind of patient leads but also that they convert at a high rate and give you a higher return on the money you spend on advertising.
How Does PPC for Doctors Work?
PPC for Doctors is the first three to four search results that show up at the top of a Google search when a patient types in something like “menopause treatment near me.” Google ads are usually the most common type of pay-per-click (PPC) advertising for doctors that a practice will use. Intrepy Healthcare Marketing is a Google Partner, which means that we have a proven track record of experience, performance and monthly ad spend that puts us in the top tier of PPC for doctors agencies. When we partner with a new client we begin by creating and end to end strategy and optimizing existing ads accounts.
Don’t miss out on numbers like these!
252 Orthopedic Urgent Care Self Appointments in 1 Month
We developed a PPC ads for doctors strategy for Tennessee Orthopaedic Clinic’s three orthopedic urgent care facilities to drive new patient appointments. As a result of the campaigns, we are averaging 750+ phone calls and 250+ self-appointments and growing for around $2.68 per conversion.
What is Included in PPC for Doctors?
Intrepy Healthcare Marketing is a full-service PPC for doctors agency that creates and manages campaigns for medical practices with “white glove” service. This includes everything you need to create, optimize, and scale PPC ads for doctors that bring in new patients every month.
- Ad campaign and copy creation
- Budget forecasting and recommendations
- Landing page development
- A/B optimization testing
- Monthly campaign optimization
- Remarketing graphic creation
- Analytics tracking in our dashboards
- Monthly meeting to review reports
Remarketing Ads for Doctors
As part of our PPC for doctors programs at Intrepy, we combine medical advertising with the power of remarketing to increase ROI and lower the cost per patient appointment. This lets us use the ads to bring new possible patients to the website, and then remarket to them on their other devices and websites to keep them in mind and bring them back to the site to make an appointment.
You Have a Dedicated PPC for Doctors Agency
Each of our partners has a dedicated account manager and a team of medical paid search experts who help them build, implement, optimize, and make sure their PPC for doctors campaigns are successful. You will meet with your account manager once a month to keep track of how your practice is growing. On top of that, you can check your marketing growth dashboard at any time, day or night, to see your real-time analytics. This means that you’ll have a group of people working with you to make sure everything runs smoothly, gets done, and helps your practice grow.