Why Does A Practice Need Physician Liaison Marketing?
Things were so much simpler for private practice physicians back in the day. Go to medical school, start a practice, put in the man-hours and before you know it a thriving, successful practice with a healthy referral flow. Unfortunately, gone are those days. Now without a comprehensive physician liaison program actively working to maintain your physician referrals and connect and grow new relationships, it is nearly impossible to sustain new patient flow and increase targeted procedures.
With the rise of hospital-owned practices and these hospitals closing off their referral streams to in-network providers only it is becoming more of a necessity for practices to develop a physician outreach department to survive, much less, thrive in the current medical landscape. Most doctors are at least familiar with the concept of a physician liaison because it is something that hospitals have been utilizing for years to improve the referral marketing relationships with their doctors. We find a lot of doctors even use to handle the door-to-door marketing themselves when they first started their practice and now have become so busy it has fallen by the wayside.
That is where Intrepy Healthcare Marketing’s Physician Liaison Marketing Programs comes in. We provide expert consulting and experience to help practices revamp or establish a comprehensive physician liaison program to quickly and effectively grow patient referrals and procedures. We rely on years of experience and a proven track record to deliver the highest return on investment for your program.
SEE HOW WE 4X A UROLOGY PRACTICE’S
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Intrepy generated 47 New vasectomy procedures with a 752% return on advertising investment
Who Do We Work With?
How Can Physician Liaison Marketing Grow Your Practice?
- Establish referral relationships with local doctors
- Expand your healthcare network
- Increase patient referrals
- Increase high revenue procedures and surgeries
- Increase overall practice revenue
- Serve as a practice ambassador ensuring referring physicians have all the needed referral information to send patients without confusion and ease
How Intrepy Builds a Physician Liaison Marketing Program
Intrepy Healthcare Marketing’s expert physician liaison consultants will help you every step of the way to building a successful physician liaison marketing program and reaching your goals. Our expert consultant’s help you from identifying candidates, implementing structures for tracking and reporting, physician liaison training and consulting, ongoing management and so much more! Our goal is to help you create a profitable physician liaison marketing specific to your practice and entirely your own! We work on developing checks and balances to help them with management and to understand the program and liaisons better to train them on developing messaging to referral providers to convert patients.
The First Online Physician Liaison Training Solution
Physician Liaison University™ was built as a labor of love to help physician liaisons come together and feel empowered to grow themselves and their practice. It was developed through years of experience working with practices and hospitals across the US. The course includes 5 resource packed modules and includes a bonus module.
- Module 1: The Signature Formula of A Physician Liaison
- Module 2: Creating Your Marketing Blueprint
- Module 3: The Art & Science Of Marketing To Referring Practices
- Module 4: Building & Maintaining Strong Referral Relationships
- Module 5: Tracking & Reporting ROI
- Bonus Module: Healthcare Marketing Strategies