Google Ads for Med Spas
Most medical practices want to grow and generate new patients monthly. However, most practices have specific procedures and treatments that they are focused on growing. This requires a targeted approach to marketing that allows you to hone in on the exact treatment or condition that a patient is searching for around your locations. Google ads for med spas allow medical practices to do just that by ranking you at the top of a Google search for specific keywords and search terms related to your high-revenue procedures and treatments.
How do Google Ads for Med Spas Work?
Google ads for dermatologists are the first 3–4 search results that a patient sees at the top of a Google search when they type in something like “Eczema treatment near me.” Patients will see Google ads related to their search at the top of their browsers. The Intrepy team is a Google partner, and they have expert knowledge of how to create and run Google ads for dermatology practices to bring in new patients. To get started, our team meets with a client and plans how to get new patients for the top procedures and symptoms. From there, we set up campaigns for dermatologists to run Google ads.
Speak with a Google Ads for Med Spas Expert
What are the Benefits of Google Ads for Medical Spas?
There are several key differences between running Google ads for med spas versus Facebook ads or other advertising platforms available to medical practices. It is critical to understand these differences when putting together a marketing budget and paid ads strategy. The major benefit of Google ads for med spas is the natural difference in where the patient is already in the sales funnel versus social ads. This refers to “pull” vs “push” advertising and it is where Google ads shine to create high-quality leads for practices. Unlike Facebook ads where ads are typically “pushed” in front of a potential patient that is cold and unknown to your brand and may not have a current need for your treatment solution, Google ads for med spas have a level of buyer intent behind them. What this means is if a patient is going on Google and searching for specific answers on a procedure or treatment you are running Google ads for, you know they are a warm lead already.
Don’t miss out on numbers like these!
252 Orthopedic Urgent Care Self Appointments in 1 Month
We developed a medical PPC ads strategy for Tennessee Orthopaedic Clinic’s three orthopedic urgent care facilities to drive new patient appointments. As a result of the campaigns, we are averaging 750+ phone calls and 250+ self-appointments and growing for around $2.68 per conversion.
What Should I Expect When Starting Medical Spa Google Ads?
When starting or optimizing a Google ads for medspas campaign for a new client practice, we like to make sure they understand what to expect in the process and the ramp-up of leads. It generally takes less than 30 days to set up and launch new Google ads or to overhaul and optimize an existing account for a client. Expect leads to begin in the initial few weeks and ramp up over the first 90 days. It takes 90 days to get enough data back to being at the proper campaign-level optimization to drive down cost per lead and drive up conversions. Then we focus over the initial 6-12 months on fully optimizing the campaigns and understanding what is working and where we can continue to improve to maximize lead quality and conversion costs.
What is Included in Your Google Ads for Spas?
Intrepy Healthcare Marketing provides our dermatology practices with full services and “white-glove” Google ads for dermatologists’ programs. All of the following and more are included:
Ad campaign and copy creation
Budget forecasting and recommendations
Landing page development
A/B optimization testing
Monthly campaign optimization
Remarketing graphic creation
Analytics tracking in our dashboards
Monthly meeting to review reports
How Much Should We Budget for Google Ads for Dermatology?
There is no hard and fast rule about how much dermatologists should spend on Google ads each month, but there are a few important things to keep in mind when making a budget. With monthly ad budgets ranging from hundreds to hundreds of thousands of dollars, it can be hard to figure out how much your practice should spend. You should plan to spend at least $2,500 to $5,000 per campaign, procedure, treatment, or location where you want to bring in new patients every month. This will depend on how much competition you have and where you are running your campaigns. More money should be set aside the bigger the city or the more popular the search terms. During the strategy phase with our clients, we will handle budget forecasting and make suggestions for starting budgets for the campaigns you will be running.