Google Ads for Doctors

Most medical practices want to grow and generate new patients monthly. However, most practices have specific procedures and treatments that they are focused on growing. This requires a targeted approach to marketing that allows you to hone in on the exact treatment or condition that a patient is searching for around your locations. Google ads for doctors allow medical practices to do just that by ranking you at the top of a Google search for specific keywords and search terms related to your high-revenue procedures and treatments.

How do Google Ads for Doctors Work?

Google ads for doctors are the first 3-4 search results that a patient sees at the top of a Google search when they type in a search query, for example, knee pain treatment near me. Google ads for doctors are served to patients via the Google ads platform. The Intrepy team are Google partners and are experts at creating and running Google ads for practices to generate new patient appointments. To get started, our team meets with a client and strategizes on the top procedures and symptoms they would like to book new patients for. From there, we create campaigns to run Google ads for doctors.

Speak with a Google Ads for Doctors Expert

What are the Benefits of Google Ads for Doctors?

There are a few big differences between how dermatologists can use Google ads and how they can use Facebook ads or other advertising platforms that medical practices can use. When making a marketing budget and a plan for paid ads, it’s important to know what these differences are. The main benefit of Google ads for dermatology is that the patient is already at a different point in the sales funnel than when they see a social ad. This is called “pull” vs. “push” advertising, and Google ads are the best way for practices to get high-quality leads.

Google ads for dermatology are more likely to reach people who want to buy than Facebook ads, which are often “pushed” in front of potential patients who don’t know your brand and may not need your treatment solution right now. This means that if a patient goes to Google and searches for specific information about a procedure or treatment you are advertising on Google, you know they are already a warm lead.

Don’t miss out on numbers like these!

252 Orthopedic Urgent Care Self Appointments in 1 Month

We developed a medical PPC ads strategy for Tennessee Orthopaedic Clinic’s three orthopedic urgent care facilities to drive new patient appointments. As a result of the campaigns, we are averaging 750+ phone calls and 250+ self-appointments and growing for around $2.68 per conversion.

What Should I Expect When Starting Google Ads for Doctors?

When starting or optimizing a Google ads campaign for a new client practice, we like to make sure they understand what to expect in the process and the ramp-up of leads. It generally takes less than 30 days to set up and launch new Google ads or to overhaul and optimize an existing account for a client. Expect leads to begin in the initial few weeks and ramp up over the first 90 days. It takes 90 days to get enough data back to being at the proper campaign-level optimization to drive down cost per lead and drive up conversions. Then we focus over the initial 6-12 months on fully optimizing the campaigns and understanding what is working and where we can continue to improve to maximize lead quality and conversion costs.

What is Included in Your Google Ads for Doctors?

Intrepy Healthcare Marketing offers full services and white-glove Google ads for doctors’ programs for our medical practices. This includes all the following and more:

Ad campaign and copy creation

Budget forecasting and recommendations

Landing page development

A/B optimization testing
Monthly campaign optimization
Remarketing graphic creation
Analytics tracking in our dashboards
Monthly meeting to review reports

How Much Should We Budget for Google Ads for Doctors?

While there is no hard and fast rule as to how much to spend on Google ads for doctors monthly, there are a few important things to consider and keep in mind when doing budget planning. With ad budgets ranging from hundreds to hundreds of thousands of dollars monthly, it can seem hard to know how much the right budget for your practice is. You should generally plan to invest, at minimum, 2-5 thousand per campaign, treatment or procedure focus, or location you are wanting to drive new patient leads to monthly. This will vary based on competition and the geographical area you are running campaigns. The larger the city or popularity of the search terms, the more you should budget. During the strategy phase with our clients, we will handle budget forecasting and recommendations on starting budgets for the campaigns you will be running.

Book new patients with Google Ads for Doctors