Google Ads for Dermatologists

Dermatology is one of the most competitive medical niches because it combines insurance and aesthetics-based procedures to promote. To do this, you need a targeted marketing plan that lets you focus on the exact treatment or condition a patient is looking for near your practice locations. Google ads for dermatologists let Dermatology practices do just that by quickly letting you place ads at the top of Google search for the specific procedures you would like to generate new patient appointments for.

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How do Google Ads for Dermatology Practices Work?

Google ads for dermatologists are the first 3–4 search results that a patient sees at the top of a Google search when they type in something like “Eczema treatment near me.” Patients will see Google ads related to their search at the top of their browsers. The Intrepy team is a Google partner, and they have expert knowledge of how to create and run Google ads for dermatology practices to bring in new patients. To get started, our team meets with a client and plans how to get new patients for the top procedures and symptoms. From there, we set up campaigns for dermatologists to run Google ads.

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What are the Benefits of Google Ads for Dermatology Practices?

There are a few big differences between how dermatologists can use Google ads and how they can use Facebook ads or other advertising platforms that medical practices can use. When making a marketing budget and a plan for paid ads, it’s important to know what these differences are. The main benefit of Google ads for dermatology is that the patient is already at a different point in the sales funnel than when they see a social ad. This is called “pull” vs. “push” advertising, and Google ads are the best way for practices to get high-quality leads.

Google ads for dermatology are more likely to reach people who want to buy than Facebook ads, which are often “pushed” in front of potential patients who don’t know your brand and may not need your treatment solution right now. This means that if a patient goes to Google and searches for specific information about a procedure or treatment you are advertising on Google, you know they are already a warm lead.

Don’t miss out on numbers like these!

252 Orthopedic Urgent Care Self Appointments in 1 Month

We developed a medical PPC ads strategy for Tennessee Orthopaedic Clinic’s three orthopedic urgent care facilities to drive new patient appointments. As a result of the campaigns, we are averaging 750+ phone calls and 250+ self-appointments and growing for around $2.68 per conversion.
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What Should I Expect When Starting Google Ads for Dermatology?

When we start or improve a Google Ads campaign for a new client, we like to make sure they know what to expect from the process and how quickly leads will come in. Most of the time, it doesn’t take more than 30 days to set up and launch new Google ads or to review and improve a client’s existing account. Expect to start getting leads in the first few weeks, and for that number to grow over the first 90 days. It takes 90 days to get enough data back to optimize the campaign so that the cost per lead goes down and conversions go up. Then, for the first 6–12 months, we work on fully optimizing the campaigns and figuring out what works and where we can keep making improvements to get the best quality leads and the lowest cost per conversion.

What Does Your Dermatology Google Ads Agency Provide?

Intrepy Healthcare Marketing provides our dermatology practices with full services and “white-glove” Google ads for dermatologists’ programs. All of the following and more are included:

Ad campaign and copy creation
Budget forecasting and recommendations
Landing page development
A/B optimization testing
Monthly campaign optimization
Remarketing graphic creation
Analytics tracking in our dashboards
Monthly meeting to review reports

How Much Should We Budget for Google Ads for Dermatology?

There is no hard and fast rule about how much dermatologists should spend on Google ads each month, but there are a few important things to keep in mind when making a budget. With monthly ad budgets ranging from hundreds to hundreds of thousands of dollars, it can be hard to figure out how much your practice should spend. You should plan to spend at least $2,500 to $5,000 per campaign, procedure, treatment, or location where you want to bring in new patients every month. This will depend on how much competition you have and where you are running your campaigns. More money should be set aside the bigger the city or the more popular the search terms. During the strategy phase with our clients, we will handle budget forecasting and make suggestions for starting budgets for the campaigns you will be running.
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