As the world grows more accepting and encouraging about “looking your best,” more and more plastic surgery practices have sprung up all over the country. Which means ever more competition for the plastic surgery leads you’re trying to attract.

How do you make sure you’re drawing in your fair share of leads and converting them into patients with such fierce competition in the industry? The first step is to master plastic surgery SEO.

What is plastic surgery SEO?

SEO stands for search engine optimization, which basically means making it easy for Google to see what your website (and your practice) is all about.

When Google gets a clear picture of what you do, who you serve, where you’re located and what services you offer, it can more easily deliver your plastic surgery website in search results to people who are searching for what you’re selling.

Google’s high-tech and ultimately mysterious algorithms are built to provide the best answers to whatever users are searching for. That’s why Google has taken over as THE be-all-and-end-all search engine that blows other engines like Yahoo or Bing out of the water.

The algorithm works. Your job, as a plastic surgery practice, is to make sure Google knows what you’re about so you can use its algorithm to your advantage.

That is where plastic surgery SEO comes into play.

Why is plastic surgery SEO important?

Expert SEO for your plastic surgery practice is critical to its long-term success. That’s because SEO is the link between you and all the potential patients out there who are looking for a plastic surgeon.

The way SEO works is that someone types something into Google like “plastic surgeons near me” or “breast augmentation cost Austin, TX.” If your website provides that information and your SEO is done right, your plastic surgery website will pop up in the search results.

If your SEO is done really well, it’ll pop up at the top of the search results page – above your competitors. That exposure translates into more leads, more consults, and more procedures done at your practice.

plastic surgery seo search results

Effective SEO for your plastic surgery practice starts with these 10 strategies. Of course, there’s more where this came from. But these are the first 10 you’ll want to start with today to build a strong online foundation that gets your practice loads of exposure to the right web visitors.

Top 10 plastic surgeon SEO strategies

Today, we’re going to walk you through 10 plastic surgery SEO strategies you can use to grow your practice starting today. Once you start seeing the rapidly growing numbers of plastic surgery patients coming through your door as a result of your SEO efforts, you’ll be hooked.

1. Make sure your website is SEO optimized

Just having a website isn’t good enough these days. You have to optimize it for SEO.

Luckily for you, people searching out plastic surgery want lots of information before they step into a clinic – which means endless opportunities for you to create content that they can interact with via SEO.

Think “before and after photos” of all your cosmetic procedures, information about cost of procedures, blogs about pros and cons of plastic surgery.

Having plastic surgery isn’t something people typically jump into – they do a ton of research first. That’s good news for you.

Answer their questions on your website with SEO friendly terms, and you’ll explode the number of visitors to your website as well as your SEO rankings.

Adding a strong section of commonly searched FAQs to your treatments and surgery specific pages will help strengthen the overall SEO of those pages and help you rank higher in SERPs.

seo for plastic surgery faqs

Here are more specific on page plastic surgeon SEO tips for how you can rank your treatments and conditions pages in Google Search.

2. Use a Local SEO for Plastic Surgeons Strategy

Most people are not going to look for a plastic surgeon outside of their local area.

For that reason, it’s imperative that you tap into the all the local plastic surgery SEO strategies for plastic surgeons when optimizing your online presence.

Make sure you work in the name of your city or region into the copy on your website, as well as in title tags, meta descriptions, photo file names and more.

plastic surgery seo title tags

Also, don’t forget to claim your Google My Business Listing, because it will allow your business to show up on Google Maps and improve your search engine rankings.

Plus, as we said before, people don’t want to travel a long way for plastic surgery. Showing potential patients that you’re right close by will help you book more consults that lead to more procedures.

3. Get a killer blog

Did you know that nearly 80% of visitors to your website will get there because of a blog? When someone has a question about plastic surgery, they’ll type that question in. If you’ve got a blog that answers their question that’s properly set up with SEO so it shows up high in the search results, that’s where they’ll click to get information.

Check out this website that ranks 3rd in the US on search results for “recovering from a butt lift surgery”. Guess what? It’s a blog post.

plastic surgery seo blog post

If they were an Intrepy client, however, that blog post would be updated with new 2020 content to work them toward taking over the #1 ranking spot for butt lift recovery related search terms.

And while they’re on your blog getting the answer to their initial question, they’re likely to browse around at the other content on your site. In general, people consume 11 pieces of content before they take action.

All that time that they’re browsing around on your website also helps your search engine rankings.

Google can see that they clicked on your link and then stayed on the site – which tells Google that your website provides helpful, useful information.

Since Google is in the business of delivering the best information to its users, they’ll push your site rankings higher because it can see that your website is useful to visitors.

By regularly posting new blogs to your website, you’ll also show Google that you take an interest in keeping your website up to date and providing current information to your visitors.

Google hates old content. If you’ve ever tried to find out information and been directed to something from 2002, you probably do, too. The more you post fresh, high-quality content, the better your search engine results will be.

4. Make your plastic surgery website mobile friendly

Not only do nearly 60% of all internet searches occur on a mobile device these days, but Google will also bump mobile-friendly sites up higher in search engine results.

Having a mobile-friendly site means your website looks good on any device. So if a customer is searching for cosmetic surgery on their phone while waiting to pick up the kids at school, or on the train, or in the locker room at the gym, they can.

In today’s online marketplace, it is quite often a case of “the first one gets the prize.”

If your site isn’t mobile friendly, potential plastic surgery leads will bounce off and find your competitors. Fast. Your market is way too competitive to rest on your laurels when it comes to plastic surgery SEO, mobile marketing, or anything else you do to market your practice on the web.

5. Double down on social media

No, we’re not talking about Facebook ads, though those are worth their weight in gold, too.

We’re talking about having a strong social media presence on all the major platforms for plastic surgery social media – Facebook and Instagram in particular. As a plastic surgery practice, your business is all about visuals.

People come to you to feel better because they look better. So showing off your work is quite simply the best possible advertising you can do. And on social media, it’s free.

How does having a social media presence tie into SEO for plastic surgeons? Backlinks.

Every high-quality link you have on the internet that leads back to your site gives fuel to the SEO fire. High quality links are the key here – don’t ever buy black hat backlinks, which are essentially fake links that go nowhere but attempt to trick Google into thinking you have lots of links to your site.

If Google catches you using black hat shenanigans, they’ll blacklist your site and you’ll lose all the SEO work and momentum you’ve built. Just don’t do it.

6. Make Youtube videos

Google owns YouTube, so for every video you have on there, you get a little bump in Google’s SEO algorithm.

Plus, when people are researching plastic surgery online, your videos, with proper, professional plastic surgery SEO, will pop up in the top of search results – the most valuable real estate on the internet.

Make sure to always include a link in the YouTube description to your website. Like we said – the more backlinks to your website, the better.

7. Get professional keyword research

Guessing isn’t as good as knowing. Sure, you can guess what plastic surgery keywords people in your area are searching for, but if you’re wrong, you’re going to waste a lot of time and money figuring it out.

It’s better to start with professional keyword research from a reputable plastic surgery SEO company. Maybe in your area, breast augmentation isn’t huge (pardon our pun), but facelifts or tummy tucks are. The only way to know is with professional keyword research.

8. Don’t set it and forget it

Once you finish with the SEO on your website, claiming your Google My Business listing, getting videos on YouTube, and hiring a brilliant content writer for your cosmetic surgery blog, you might think you’re done. But you’re not.

What keywords are “hot” changes all the time – from season to season and even from month to month. Watch what happens when an event happens, like a terrorist attack, a protest, or a celebrity baby being born. In minutes, the “most searched terms” on Google will change!

That kind of “turn on a dime” keyword shifting isn’t likely to affect your plastic surgery practice, but it’s just a good example that things on the internet change fast.

Every month or so, you’ll need to have new keyword research done to make sure that you’re still going after SEO keywords for cosmetic surgery that are getting a lot of traction. You always want to cash in on whatever people are searching for at the moment!

9. Make sure you’re “up to speed”

Google research says that the average website takes 15 seconds to load yet a user expects a less than 3 second load time.

plastic surgery seo page speed

That means users have a slow attention span and can result in poor SEO and high bounce rates.

A slow-loading website isn’t just frustrating to your visitors, it’s bad for your plastic surgery practice’s SEO, too. Page-loading speed is one of the things Google takes into account when ranking your plastic surgery website for SEO.

If your website is slow-loading now, there are plenty of things you can do to speed it up that don’t include redesigning the whole thing. Talk to a medical website marketing company that does web development, and they can help you trim and tweak your current site (if you like it and don’t want to change it) so that it loads faster.

10. Don’t let all your plastic surgery SEO work go to waste

Getting people to your website is one thing. Turning them into paying customers is another. Include calls-to-action that get your website visitors to do something like book a consult, download a report, or claim a free gift.

Don’t make them pick up the phone to interact with you! Picking up the phone and calling is actually one of the LAST things consumers do before making a purchase. Therefore, you’ve got to give them ways to interact with your brand in the interim to warm them up until they’re ready to schedule a consult or book a procedure.

Make sure you’re capturing the email addresses of as many site visitors as possible by offering “freebies” they’ll be happy to trade their email addresses to get. Physical samples of your products can be pricey to send out, but virtual products like a 10-step skincare guide from your top surgeon can be a big hit that costs you nothing to make and nothing to deliver.

“Freemiums” like this can help you collect valuable email addresses you can use to market to your customers until they’re ready to buy.

Plastic surgery is a big purchase.

So it takes a while for a potential plastic surgery lead to go through the buying cycle – from the moment they first consider a procedure until they actually buy it.

By harvesting email addresses from all of your website visitors, you can communicate with them and send them valuable, helpful information while they’re making up their minds. That puts you front and center when they’re finally ready to buy.

Need help with SEO for Plastic Surgeons?

At Intrepy Healthcare Marketing we specialize in marketing for plastic surgery practices. We leverage localized plastic surgeon SEO, paid advertising, marketing analytics and automation to develop highly engaging patient-centric marketing programs for aesthetics practice.

Let us know if we can help grow your practice and reach new patients.

Medical Practice Marketing Tips to Reach New Patients

Practice marketing has evolved to a more digital landscape over the last 3-5 years are patients have become more involved in their own health journey. 

This rings even truer during a crisis like COVID as patients are now forced to turn to digital avenues like telehealth and online content for their care.

Unfortunately, many practices have struggled to make the transition and become better digitally integrated to improve patient adoption to digital technologies.

This has cause practices to keep their “virtual” doors closed for longer and miss out on much need patient care and revenues.

However, it is not only possible to grow and reach new and existing patients through effective medical practice marketing but it should shine a light on the importance, moving forward, of growing an engaged online community of patients.

In this article, we are going to look at some medical practice marketing tips that you should be looking at to reach new patients as we move into a “new normal” over the remainder of 2020 and beyond.

1) Evaluate and Adjust Marketing Campaigns

The first thing to do is to evaluate your current medical practice marketing plan. During these sensitive times, it’s crucial that your medical marketing and messaging be helpful and focused, rather than self-promotional. The medical industry prides itself on trust, so it wouldn’t be responsible to turn a blind eye to the pandemic in favor of self-promotion. 

The first thing you need to do is to re-examine your content marketing. Comb through your current content and decide if you need to re-write current content to be more responsive or sensitive to the pandemic.

For example, let’s say your practice specializes in elective surgeries but has suspended them during this time. You can incorporate relevant content that alerts potential patients of the changes in service. You can also directly link them to the Centers for Disease Control website for further information on the pandemic, even if you don’t have additional information.

We will get into more in-depth on it later but you also need to make sure there are ample amounts of content on how your practice is handling COVID and patient safety.

In this regard, it is better to over-communicate through content marketing across an omnichannel approach on your website, social media, video, email, etc.

Check out this hyperbaric medicine facility that is a client that we developed a COVID-19 landing page and pop up on their website so patients can easily locate more information on how they are handling the crisis.

medical practice marketing content

2) Introduce Over-the-Phone or Video Chat Medical Services

Telemedicine can be beneficial for keeping existing patients and acquiring new ones for practices closed to in-person visits. Talking with patients over the phone or a video chat allows your practice to continue patient care even when the physical office is closed. 

In turn, your patients feel cared for during a very confusing and stressful time. 

You can advertise these new video chat services to your patients (and potential new ones) via several methods:

  • Create a prominent banner or pop-up announcement on your website
  • Email current and potential patients
  • Promote your new service on social media
  • Add the information to your site’s landing and contact pages.

If you use over-the-phone or video chat medical services, your practice can adhere to CDC guidelines and address your patients’ health concerns. Remember to communicate with your patients through your website and other digital channels to keep your patients well-informed of this new feature.

Fortunately, many of these mediums of video and chat communication are reimbursable by insurance so it is a great way to continue to bring in revenue in a digital setting.

3) Update Your Practice’s Website

Your practice website is arguable your most important medical practice marketing asset.

The first thing you need to do is make sure that your website is communicating easily and clearly the things that matter most to patients.

  1. Are you open and seeing patients?
  2. How do patients book appointments right now? Online? Over the phone?
  3. If I book via telehealth, how do I get into the telehealth visit?
  4. What are you doing to follow safety measures if you are physically open?

Resources 

One of the best things you can do is create a page exclusively dedicated to resources. Patients and other site visitors will find solace in having a list of local and national resources they can use for information. This resource page can contain a short introduction and a list of resources, such as:

  • A direct link to the CDC’s website
  • Coronavirus FAQs
  • Insurance policies
  • Sanitation guidelines

Update Practice Info & Office Hours on Listings

You also need to update your office hours if they have changed due to COVID-19. Make sure you post your changes on your website as well as local listings and all other channels (Yelp, Google, etc.).

Google My Business has added some additional point of care fields that you need to make sure are completely filled out including “COVID-19 Info Link” and “Virtual care link” for specific info pages you have on your website.

google my business covid link

The more of these features that you fill and complete on listings like Google My Business the better you are going to rank in local SEO and the more patients will being able to find helpful information to book with you.

4) Leverage Email Marketing to Improve Patient Communication

If you’re not already doing email marketing, now is an opportune time to start. Email marketing is one of the most effective digital marketing strategies to get new and existing patients to visit back in the practice (in person and virtually).

People have been at home due to stay-at-home orders and are consuming information through digital channels, including email. News and updates on COVID-19 are happening quickly; the best way to stay connected with your patients is through email marketing. 

Along with updates on your operations, you can send helpful information on COVID-19 from reputable sources. These updates can show your patients that you’re there for them while keeping your practice in their minds.

They will trust you as a valuable resource not only for healthcare but for information as well. 

Investing in growing your practice email list will prove invaluable over the coming months and years.

A few of the best ways to do so is by offering downloadable resources, free webinars, and exclusive content.

Patients eat up provider level content and are happy to give away their email address in exchange for relevant, value-add resources to make them happier and healthier.

5) Share Info and Updates on Social Media 

Have you been investing in social media as part of your medical practice marketing strategy?

If not, you may have missed out on a big line of communication and engagement after the physical doors of your practice closed. 

During the stay-at-home orders, more and more people are browsing through social media to get updates on the COVID-19 situation.

This is a perfect opportunity to begin to invest in a content and storytelling program to develop videos and blog posts about what you do, how you help patients and interesting FAQs surrounding your specialty or practice type. 

In order to found out what platforms or content medium would be the most effective, start by evaluating your existing patient base.

This will tell you if Facebook, Instagram, TikTok, Youtube, or LinkedIn would be the best avenues.

Generally, consistent video content is always a winner with your target audience if you can get into a rhythm of producing high-quality videos 2-3 times per week and post it on social media.

Struggling with content ideas? Start with the low handing fruit by asking yourself what are the common FAQs that patients ask me on a monthly basis?

Start there and I bet you can come up with months worth of video ideas.

The best thing is? You know patients are asking those questions.

6) Utilize Local Search Engine Optimization

During and after the pandemic, you’ll need to rely on growing local organic search for your inbound marketing strategy.

It is an investment well worth making as it puts you more in the driver’s seat for attracting new patients versus relying on the costs of advertising to keep leads flowing in.

The chart above gives you a peek into what Google’s algorithm deems most important in terms of ranking well in local search over your competitors.

One of the most important factors in addressing on-page website optimization.

On-page SEO refers to the structures of the pages on your website to ensure they are following Google’s best practices.

That includes your title tag, URL, H tags, body copy, website speed, on-page time, and several other factors.

We generally start with auditing the existing pages on a new client’s website to identify areas of improvement and running an audit on the top 5 competitors to find out what is driving the more organic traffic to their website.

That allows us to utilize data to determine what needs to be done versus guessing what patients are searching for to find your services.

Want more tips? Here are 7 of the top on-page medical SEO strategies you need to keep in mind.

7) Get started with Video Marketing 

Video is one of the most powerful mediums and medical practice marketing tools you can leverage.

It is the preferred way patients want to consume information and it helps to establish a know, like, and trust relationship with potential patients before they ever walk through the practice doors.

Getting involved as a provider in the video content creation of the practice is critical to the overall success of the program.

Patients want to hear from the point of care providers talking about their knowledge and expertise as it relates to their health and wellness.

Make sure you are not only postings these videos on your website and social media but getting them up on Youtube and properly optimizing them for Youtube SEO.

This will ensure you get the biggest reach out of each video and go back in and insert them into related blog post articles.

That not only increases on-page time for each blog post as patients watch the videos while they read, but it also increases the number of video views.

A win-win scenario.

Not sure where to start with Youtube SEO? Check out this video with the top tips.

8) Know Your Responsibility

The most crucial point is to remember your responsibility as a medical practice during a global pandemic.

Prioritize everyone’s health and safety and avoid instilling fear in people or adding to the information clutter.

You can build your practice’s credibility by providing truthful, relevant information, and reinforcing your position as a trusted authority in your specialty.

You also need to remember to have empathy when marketing and communicating with patients.

In this sensitive time, people are looking to healthcare organizations for assurance. Remember to keep your tone delicate, positive, and empathetic. Take care with the language you use because everyone is dealing with the pandemic differently. 

Wrapping Up Practice Marketing Strategies

As we continue to navigate the waters of a new normal that COVID has created it is important to continue to look to digital strategies and software that your practice can leverage to connect and grow your patient population.

Telehealth tools are only a portion of the fix. What good are tools if patients don’t know how to find them, leverage them, or connect with you on them?

If COVID has taught us one thing in the marketing world I hope it is the value of growing an engaged “tribe” of patients that you can communicate with, teach and care for no matter what time we are in.

The Best Medical Website Design Tips to Grow A Practice

Your medical website is probably the single most important digital marketing asset for growing your practice. It is the “digital billboard” that serves as the voice of your potential patient base.

That is why it is so critical when a doctor is going through the medical website design process that they focus on some key design elements that will help attract, engage and convert potential new local patients to grow their practice.

We have examined dozens of components of the best medical website design and came up with 9 tips that you should strongly consider adding or incorporating in your website to make sure it is built to generate new patients.

1. Website is Fully Responsive on Mobile & Tablets

This may be the most critical tip that will be addressed in this post and for that reason, it has been placed right at the top. Patients are visiting your website from their mobile device more than desktop; therefore, your healthcare web design needs to be just as functional on small devices as it is on the desktop.

Make sure your font sizes are big enough and the buttons used on your site are sized to make it easy to click them. Also, take a look at your menu and make sure it is user-friendly for people on phones and tablets. You will lose potential patients immediately if they pull up your site and find it is not built to function properly on their phone.

2. Highlight Your Featured Services on the Home Page

This may seem like a no-brainer but you need to understand your potential patient base and exactly what services they are most interested in. There is no need to have every treatment or service you offer on your home page. Down select and create a section the features 3-4 services or treatments your practice offers that set you above the rest.

Think of this as a sales opportunity to grow high revenue procedures or differentiators that will entice and attract new patients. Are you a Podiatrist that can help rid a patient of painful bunions? Maybe you’re a Urologist that offers a no-scalpel vasectomy that reduces patient recovery time?

3. The Website has an Active Blog Area

A blog is a vital healthcare marketing component of any medical or dental website. A blog is the vehicle to house the content marketing strategy for your medical practice and will be the driver for local SEO, new website traffic & more.

Often times practices forgo a blog completely or choose to neglect and underutilize the creation of new content. No practice would say that they do not want to show up at the top of Google search results. Yet so many choose to not develop a content marketing strategy.

Here is the deal: content marketing and SEO go hand in hand. The only way to develop a successful medical SEO strategy is by creating engaging content that patients want to read and putting it on your blog. That does not necessarily mean you have to create long-form blog posts. Maybe video is the best fit for your practice.

Whatever it may be a blog is a critical component of a local SEO strategy and generating new monthly website visitors.

4. Develop a Staff Page that Features Each Provider in the Practice

Nearly 50% of all new patients search for information on specific providers before scheduling an initial appointment. Therefore, a medical practice website design needs to make sure it has its entire group of providers displayed on the website.

To garner the highest level of SEO give each provider a dedicated page to house their bio, credentials & more. This will ensure that when someone does a provider-specific search online it is returning the practice website as high as possible and usually above website like Healthgrades & Vitals.

5. Proper Medical SEO & Keyword Research

keyword research medical website design tips

A solid search engine optimization (SEO) strategy for a medical or dental practice starts with the foundation of your website. The best medical website design agencies know this and build it into a website from the ground up. When developing the content for a website there should be substantial keyword and competitor research.

You may think that you know exactly what a patient is searching in regards to a particular treatment or ailment but you cannot know for sure unless you perform the proper keyword analysis. This will aid in ranking your website for targeted treatments that you offer.

Also, medical SEO needs to be done on a page-by-page basis to ensure H tags are correct, meta descriptions have been done properly, images are named and optimized, inner links are set & more

If the website has already been created it may not be a bad idea to look into performing an SEO site audit prior to updating the medical SEO of your website.

6. Patient Testimonials are Prominently Featured

Patient reviews are an extremely powerful psychological influencer to generate new patients for a practice. Just like any other business that provides a group of services potential customers want to hear from others who have tried the services.

Nearly 70% of patients form an opinion of a medical practice by reading 6 reviews or less. Not to mention that reviews are one of the top 3 most important ranking signals for search results.

A medical practice needs to formulate a strategy to generate new patient reviews and showcase them on their website homepage and a testimonials page. Taking it a step further and creating a video testimonial can be that much more impactful.

7. Use Lead Forms to Make it Incredibly Easy to Request Appointments

People are inherently lazy. This is especially true when it comes to giving up their personal information to schedule something online. With that said a well-designed medical website makes it simple for a patient to request a new appointment on their website.

Add a button to your main menu, utilize the universal footer, add it in the sidebars and more. Make sure a “Schedule Appointment” button is never more than a quick scroll away. Some medical websites will still point every button toward their contact page but this adds an additional step to fill out a form. Think about taking advantage of a popup functionality so a patient does not even have to leave the current page they are on if they decide to request an appointment.

8. Encourage Potential Patients to Sign Up for Your Newsletter

An active practice newsletter is a phenomenal way to keep an ongoing touchpoint with current, past, and potential patients. You can distribute new blog posts, push the latest specials or promotions and remind past patients to come in for check-ups.

medical website design agency newsletter
Via Kavali Plastic Surgery Practice

An easy and simple way to grow the practice email list is to allow patients to sign up for the newsletter on the website with a clear call to action. Another great way is to add a checkbox to every form on the website that says something like “Sign up to receive our newsletter” and it is default selected.

Email is still a highly viable marketing strategy and should not be overlooked by your practice. Make it easy for new website visitors to stay in contact with the practice and convert into new patients down the road.

9. Showcase Patient Before & Afters

Juvederm before and after medical website design

While this may not precisely apply to every specialty or practice type it is critical to find a way to showcase patient case studies for specific treatments you offer. Patients like to see cases that are similar to their own and the actual results a patient has experienced.

If you offer aesthetic procedures make sure you have a substantial amount of before and after photos for each procedure and a broad range of ages and both sexes.

If a before and after gallery does not make sense you can look at working with a patient anonymously to develop a case study that you can publish on your website about a positive outcome from a given treatment protocol or ailment.

Example: We have an Infectious Disease physician that has a unique approach to treating Lyme disease patients. He often publishes first-hand stories of patients that had gone years undiagnosed or in chronic pain but after seeing him had turned the corner and gotten their quality of life back. These stories resonated with Lyme disease patients all over the US and even with the flagship Lyme disease organization that began to feature him in articles. As a result, he became one of the most sought-after physicians to diagnose and treat the disease having patients flying in from coast to coast.

10. Include Videos that Feature Your Providers

Video has quickly become the preferred way to digest information online. According to Cisco, as early as 2019 85% of online traffic will be generated by videos. They also carry a substantially higher level of engagement as compared to images or text.

Having videos of a provider explaining treatments or approaches to patient care on the website is a great way to not only increase site traffic but help to establish a level of trust before the patient ever even books an appointment.

Make the videos no more than 60-90 seconds in length and make sure you add practice branding such as the logo and physician name to each video for brand continuity.

11. The Website is Optimized for Speed

Website page speed and load times are other important medical SEO ranking factors. Not to mention a slow website will have a much higher bounce rate and lower lead generation.

page speed seo medical website design tips

There is an expectation level amongst online consumers that a website will load in 2-3 seconds and every additional second greatly increases the percentage of page abandonment. Do not win the battle of getting a patient to click on your social media article or open your email only to lose them because your medical website takes too long to load. To find out if your website is taking too long to load use a free tool like Google’s PageSpeed Insight.

It will alert you to any glaring medical website design issues that need to be fixed and then you can go outputting a plan in place to correct the issues. Finally, make sure the website is using caching for all returning visitors. Caching in simple terms allows your browser to save major aspects of a website you visit so the next time you return the whole site does not need to be loaded again.

This makes a website load time much faster for all returning visitors. A good healthcare website design agency will include it within their build-out.

Wrapping Up Medical Website Design Tips

Hopefully, you can take these medical website design tips and implement them on your website to improve the overall performance and increase new patient leads. Remember always try and view your website from the patient’s point of view and consider what they deem important and what information they need to make an educated decision and schedule an appointment.

When integrating any of these changes pay attention to website analytics to monitor what is generating the best results. Test, retest & test on more time and new healthcare marketing strategy and the same go for changes and additions to a medical website.

If you are looking for a healthcare marketing agency to help you update your medical website design, we would love to help! Give us a call 678-250-4757 or fill out our contact form.