Now more than ever, your ophthalmology practice needs to be discoverable when patients look for solutions to their problems. People search online for conditions such as glaucoma, cataracts, dry eye, floaters, LASIK, amblyopia, color blindness, diabetic retinopathy, and age-related macular degeneration. Your SEO determines if you’ll rank at the top of search results for the conditions you treat.
What are the benefits of SEO for your Ophthalmology Clinic?
The top 3 search results in Google receive 75% of the clicks, so you must rank high for valuable keywords to drive organic traffic and new patient appointments to your clinic. Your website should rank at the top of local search results for keywords like “cataracts surgeon near me,” “glaucoma specialist near me,” and “LASIK surgery near me.” This helps generate massive traffic, leads, and revenue for your ophthalmology practice because more patients are searching online for information on eye conditions and procedures. Ophthalmology SEO helps:
- Increase keyword rankings
- Drive new patient traffic
- Book new appointments
- Improve brand awareness
- Become a thought leader
- Retarget organic traffic in paid ads
What is Ophthalmology SEO?
Ophthalmology SEO is things you do to rank your website pages for specific keywords in search results to attract new patients to your website without paid ads.
SEO for ophthalmology practices involves several components of both on-page SEO (on your website) and off-site SEO (off your website), such as Google My Business, citations, reviews, etc.
How to do SEO for Ophthalmology
With the increasing competition in SEO for ophthalmology practices, it is vital that use the best-in-class SEO practices. Ophthalmology SEO is an evolving process that takes time, know-how, and a multifaceted approach to grow your website and Google My Business rankings that dominate your local area in search results.
We will leverage some of the best ophthalmology SEO strategies that have generated incredible results for clients in our ophthalmology marketing programs. If you consistently follow these strategies, you will grow your website traffic and start generating more high-value patient appointments.
On Page SEO for Ophthalmology Practices
On-page search engine optimization is the part of Medical SEO that we do on your website, including the structures and content of your website. We follow Google best practices to position your ophthalmology website to rank for the target keywords. Below are a few of the most important things to do on your pages to strengthen their SEO…
As our CEO, Justin Knott, says, “if you want to rank for it, you need a page for it.” That means you need to get specific and individual pages for each treatment and condition that you want to rank for in local search results. For instance, if you want to rank for “cataracts surgeon in Austin TX” you need to create a well-constructed treatment page on Cataracts Surgery. This is the first step in SEO for your ophthalmology website. Without it, it will be nearly impossible to rank over competitors.
This is probably the most important ranking factor. Each treatment page should have your focus keyword (a.k.a. Cataracts Surgery) in the title tag, heading tags, and body copy. We also recommend adding the target city throughout these areas as well. An example would be “Cataracts Surgery in Orlando, FL,” where the focus keyword + city shows Google what the page is about and where you provide those services.
The more competitive your keyword or geographical area is, the more effort is required in your ophthalmology SEO strategy to rank pages in local search. That means your page length and content depth matter more and more. A general rule is to have your website pages start at 500+ words and blog posts start at 1,000 words or more. Also, we recommend having an experienced medical content writer and doing keyword research prior. A great way to expand your treatment page content and rank for long-tail search queries is to include common FAQs that patients ask you.
Off-Site SEO for Ophthalmology Practices
Your off-site local SEO strategy all starts with your Google My Business profile. It is the largest influencer over local search and carries the most weight in terms of traffic and positioning in SERPs. Therefore, investing time and energy into optimizing your Google My Business is vital for a successful SEO strategy.
Ophthalmology SEO Tips for Google My Business:
- Claim & verify each location listing
- Go to “Info Tab” to complete your information
- Choose the right primary category (Ophthalmology Clinic)
- Add multiple photos
- Integrate GMB Map on your website
- Generate new reviews on your GMB
- Optimize the first sentence of your GMB Business Description by adding ‘practice type + city’ for local SEO. For example ‘ABC Ophthalmology is an ophthalmology practice in Orlando, FL.’
Generating Reviews for Ophthalmology Practices
80% of patients read reviews before booking an appointment, but reviews are not only critical for bringing in new patients. Your reputation and reviews have an impact on your local search rankings. Google’s algorithm is smart enough to know which profiles have the most reviews and pick up on contextual keywords mentioned in the reviews, which strongly correlate to higher rankings. That is why they bold the keywords in the reviews.
Tips for Generating New Reviews:
- Focus on Google My Business
- Leverage Email & Text to Send Requests
- Send requests as close to point of care as possible
- Monitor and respond to reviews (be careful of HIPAA!)
- Use an ophthalmology reputation management software
Content Marketing for Ophthalmology Practices
Creating helpful content for patients can set you apart in a world full of competition and help you rank on the first page when patients search for topics like “What’s the difference between LASIK and SMILE?” or “How do I know if I have Cataracts?”
Content is king when it comes to your on-site ophthalmology SEO strategy. Having an active blog also have a major impact on the rankings of your treatment pages and your ability to go after tons of “long-tail keywords” (just like the examples above).
Local Ophthalmology Practice SEO with Location Pages
For practices with several locations, individual location pages for your website are just as important as the conditions and treatment pages. That is how you target the specific geographic search area around each practice location to show up at the top in local search results. (i.e. those “ophthalmology clinic near me” searches for each city you are in).
Tips for Location Page Optimization:
- Add the city name in Title Tag, H Tags & Body Text
- Include all the things you do there
- Include the physicians that practice there
- Include NAP (name, address, phone)
- Integrate your Google My Business
SEO for Ophthalmology Practices
At Intrepy Healthcare Marketing, we offer a wide range of SEO for ophthalmology services tailored to help your practice rank #1 for the conditions you treat in your geographical area. Our suite of SEO services for ophthalmology practices goes way beyond the basics to consistently produce massive wins for your practice. Our ophthalmology SEO services have been tested and proven to rank our clients above the competition. Our goal is to get you in front of the right audience and bring in more of the profitable procedures and appointments you want and need to grow your practice.
Why Hire Our Ophthalmology SEO Company?
Intrepy Healthcare Marketing is an award-winning healthcare marketing agency that specializes in ophthalmology SEO services to reach new patients and generate new practice revenue. Since day one, we have been 100% focused on medical practices and healthcare organizations. Our SEO for ophthalmology services is vetted, and we have the proof to show it. No guessing if your partner has marketed an ophthalmology practice like yours before. Been there, grown that. We have worked with some of the largest ophthalmology practices in America. We understand the patient care journey and the unique ways to attract patients to your practice. As an ophthalmology SEO company, we know how patients find your practice online, what they search for, and what strategies to leverage to position you at the top of your local market.