Top Orthopedic SEO Agencies In 2026
Not every agency that claims orthopedic marketing “expertise” actually has it. There, we said it. So to ensure this list has the most value to you, we wanted agencies demonstrating orthopedic marketing expertise by showing evidence in at least these areas:
- Minimum 7+ years of orthopedic-specific client work (not just healthcare in general)
- At least 3 verifiable orthopedic case studies with measurable results
- Demonstrated understanding of orthopedic subspecialties (sports medicine, spine, joint replacement, physiatry, orthopedic urgent care, etc.)
- Client reviews from actual orthopedic practices
Very few of them met all 4; however, a select few did, and they are at the top of our list. Others that made the shortlist have specialty medical SEO or marketing experience, but not necessarily focused on orthopedics.
Top 10 Best Orthopedic SEO Companies (Updated For 2026)
- Intrepy HealthCare Marketing
- Practis
- Runner Agency
- Hexapoint
- Farotech
- Abra
- Golden Tide
- Evolve Healthcare Marketing
- Cardinal Digital Marketing
- Digital Logic
1. Intrepy Healthcare Marketing
Intrepy is one of the few U.S. marketing agencies with deep orthopedic specialization at scale, supporting hundreds of surgeons across joint replacement, spine, sports medicine, orthopedic urgent care and other subspecialties. They offer full funnel multi-channel orthopedic marketing and, within SEO, offer Google search ranking, AI visibility for orthopedic groups, multi-location SEO for orthopedic MSOs, and measurable attribution tied into online scheduling and EHR systems. They are widely recognized for delivering consistent growth across both independent orthopedic groups and large MSOs.
2. Practis
Practis has over 25 years of healthcare-only experience and a strong track record with orthopedic groups. They offer website development, SEO, content strategy, and patient education frameworks specifically suited for complex service-line structures. Their orthopedic work often includes physician profile optimization, local visibility enhancements, and long-term content planning.
3. Runner Agency
Runner specializes in medical marketing and has documented experience with orthopedic and musculoskeletal practices. They focus on patient acquisition funnels, paid media, SEO, and lead nurturing designed to support surgical consult growth. Their approach is structured, analytics-driven, and developed specifically for practices that rely on measurable booking volume.
4. Hexapoint Medical Marketing
Hexapoint offers medical-focused SEO and advertising programs with specific experience across orthopedic content, local optimization, and condition-level ranking improvements. Their work includes structured keyword modeling, competitive analysis, patient-intent content, and Google Business Profile optimization for orthopedic clinics and specialty surgeons.
5. Farotech
Farotech provides long-standing digital marketing and SEO support for specialty healthcare practices, including orthopedic groups. Their methodology emphasizes structured planning, inbound programs, conversion optimization, and long-term visibility improvements. While not orthopedic-exclusive, they have verifiable engagements in the orthopedic space.
6. Abra Marketing
Abra is a healthcare-focused agency with a long history serving specialty medical practices, including orthopedics. Their orthopedic work typically includes SEO, branding, patient-education content, and reputation management. They are a dependable choice for clinics seeking consistent, steady visibility improvements grounded in healthcare experience.
7. Golden Tide Consulting
Golden Tide is a medical SEO and local search agency that has supported some orthopedic clinics with structured website optimization and condition-focused content. Their programs are well-suited for small-to-mid-size medical practices needing local SEO, Google Business Profile enhancement, and foundational visibility growth.
8. Evolve Healthcare Marketing
Evolve works exclusively with healthcare practices and includes orthopedics among its specialty areas. Their programs include SEO, paid search, website redesign, and patient-acquisition strategy. They have delivered orthopedic-focused campaigns and are accustomed to surgical practice marketing workflows.
9. Cardinal Digital Marketing
Cardinal is a large healthcare marketing agency with orthopedic experience, particularly for multi-location groups and MSOs. Their strengths include paid media, SEO, analytics infrastructure, and scalability for enterprise organizations. Their orthopedic specialization is meaningful but broader than orthopedics alone, as they serve many additional healthcare verticals.
10. Digital Logic
Digital Logic works across multiple healthcare segments and has executed orthopedic SEO and PPC programs for regional practices. Their strengths include foundational SEO, local optimization, paid search, and data-driven campaign management. They are best suited for smaller or mid-size orthopedic groups seeking reliable but broader healthcare marketing support.
How to Choose the Right Orthopedic Marketing and SEO Agency
Selecting a marketing partner for an orthopedic practice should consider how well the agency knows unique patient journeys, subspecialty search behavior, complex multi-location dynamics and other orthopedic-specific factors. Here’s how to evaluate potential partners:
1. Check The Agency Team Is HIPAA-trained With Medical Advertising Knowledge
Your agency must understand HIPAA, FTC guidance, and Google’s medical advertising policies. They should know how to manage PHI safely, set up compliant analytics, and avoid prohibited targeting. If they can’t explain these requirements clearly, they’re not equipped to market an orthopedic practice safely. [Hint – run a mile if they don’t meet this criteria].
2. Look for True Orthopedic Specialization, Not General Healthcare Claims
Many agencies say they “do healthcare,” but orthopedic marketing requires knowledge of:
- Joint replacement vs sports medicine vs spine vs physiatry, etc
- Dynamics of orthopedic walk-in care marketing
- Treatment-specific search patterns (ACL repair vs rotator cuff vs lumbar stenosis)
- High-value procedure funnels
- Provider entity building and structured data for AI visibility
Choose an agency that can speak fluently about orthopedic subspecialties (without Googling or ChatGPT’ing them)!
3. Verify Orthopedic Case Studies With Actual Metrics
Strong orthopedic SEO agencies should show meaningful measurable results, such as:
- Improved online scheduling attribution
- Higher local search ranking for brands, providers and locations
Avoid partners offering vague “website traffic increases” with no orthopedic context.
4. Assess Their Understanding of Multi-Location and Multi-Surgeon Complexities
Orthopedic groups often include several clinics, multiple surgeons, and overlapping subspecialties. The right SEO agency must understand how to manage:
- Location-level SEO conflict
- Surgeon-level schema and entity identity
- Subspecialty content clustering
- Ranking performance across regions
If they can’t explain service line marketing between locations or providers, they may not produce the best results for your practice.
5. Ensure Their SEO Is AI-Ready, Not Google Maps Ready
Search has shifted. Patients now ask questions in:
- Google AI Overviews
- ChatGPT
- Perplexity
- Gemini
A qualified orthopedic SEO agency should implement:
- Medical entity mapping
- Structured data frameworks
- llms.txt strategies
- AI-optimized FAQs and content blocks
Ask how they are implementing this for their current orthopedic clients.
6. Evaluate Whether They Can Tie Marketing to the EHR and Online Scheduling
Orthopedic practices rely heavily on:
- Online appointment requests
- Call tracking
- Self-scheduling bookings
- EHR attribution
Your orthopedic SEO company must be able to connect SEO + paid media efforts to:
- Actual appointments
- Patient volume
- Revenue-producing procedures
Without this attribution, you may be guessing at the real value of your marketing.
7. Review Their Content Quality for Medical Accuracy and Patient Intent
Orthopedic search content must balance:
- Clinical precision
- Patient-friendly explanation
- Local relevance
- Procedure-level clarity
Avoid agencies that produce generic blogs with no orthopedic subspecialty structure.
8. Ask How They Will Support Your Surgeons and Providers
Look for programs that include:
- Surgeon bio optimization
- Provider video, Q&A, and expertise positioning
- Enhanced visibility for subspecialties
- Thought-leadership opportunities
Great agencies will incorporate your practice’s strengths into their content and SEO strategies.
9. Choose a Partner That Acts Like a Strategy Team, Not a Vendor
Your ideal orthopedic marketing partner should provide:
- Customer Success Meetings
- Multi-channel insights
- Transparent reporting
- Recommendations for better orthopedic marketing ROI
Orthopedic growth depends on tight alignment and close collaboration as a team.
Summary: Choose Specialization, Not Generalization
Orthopedics is too competitive and too valuable to gamble on a generalist agency. Look for partners with:
- Verified orthopedic case studies
- True subspecialty fluency
- AI-ready SEO
- Multi-location competency
- A clear link between marketing and EHR appointments
The agencies on this list were selected precisely because they demonstrate these capabilities. At Intrepy, we’re honored to be the #1 orthopedic SEO agency in the US. Check out our orthopedic case studies or schedule a practice assessment to explore opportunities for your practice today!
About The Author
By Tomi Barton, Chief Marketing Officer, Intrepy Healthcare Marketing Tomi Barton is the Chief Marketing Officer at Intrepy Healthcare Marketing, where she leads patient acquisition, ROI-driven digital strategies, and brand growth for medical practices across 40+ specialties. With training from Cambridge Marketing College and a Master’s in Internet Marketing from USF, she combines clinical literacy, marketing expertise, and AMWA-trained medical writing skills to create content and campaigns that build strong healthcare brands and measurable growth. She specializes in healthcare strategy, direct-to-patient marketing, AI visibility, and ROI optimization for physicians and specialty medical practices.
