Discover Insights & Strategies to Accelerate Growth
To rank effectively and grow your medical practice you need to invest time and effort to make itself relevant, prominent and authoritative on the web over your competitors. Our practice assessment helps you identify areas of need, opportunities for growth and a snapshot into how you stack up against local competitor’s.
What You Will Discover:
- Reputation Score
- Local SEO
- Website Health
- Social Media Presence
- Competitor Analysis (during Practice Acceleration Session)
This practice assessment includes
When you first open the Practice Assessment report, you are met with the ‘Summary’ section. This section summarises the results and shows the score of each of the other sections. We use a unique set of formulas to calculate a score for each section and convert this into an easy-to-read score of ‘Good’, ‘OK’ and ‘Poor’.
Links & Website Authority
Website Authority is determined by several different factors that associate with your “Domain Authority” or DA. Your domain age, number of backlinks, authority of backlinks and more. We are taking a look at your domain strength and the number of backlinks compared to your competition.
Search Rankings is looking at what keywords your business is ranking for in the top local search engines: Google, Bing & Yelp. It will show you not only what keywords you rank for but in what position on average you rank for them in your geographical area. A peek into how your website is really performing in search. Book a Practice Acceleration call to see your top 3 competitors as well.
Local Business Listings
Local Business Listings are directories and reviews websites that list your practice information. Common ones are Google My Business, Yelp, Apple Maps. These play a major role in local SEO by ensuring that all these high domain authority, local and niche directories are verified, accurate, void of duplicates and kept up to date. It is a top 5 Google ranking factor.
Reviews and Ratings
Reviews and your associated Reputation are critically important to driving in new patients to your practice. Did you know 80% of patients check online reviews before booking an appointment with a surgeon? Top that with the fact it is a top 3 local ranking factor on Google and you will see why it is critical to know and grow your reputation score.
Google My Business
Google My Business (GMB) is Google's local listing and search product which contains listings of local businesses, and places. Listings from GMB appear in organic search results and Google maps results on both desktop and mobile devices. GMB is considered the #1 local ranking factor for businesses so it’s critical to fully optimize your page.
On-Site SEO Report
On-Site SEO factors are elements of your website, either visible on the page or in the code of your website (which you can't see, but search engines can), which affect the site's search rankings. It's easier to improve SEO factors on your own site because you have control over it.
Social Channels examines your use of and popularity across social media. It's important to 'socialize' your business so that your customers can share their experiences with their friends and turn them into new customers. It's also useful to use social media channels like Facebook to accrue reviews of your local business.
Practice Acceleration Session
Every Practice Assessment comes with the opportunity to book 20 minutes of time with an Intrepy Healthcare Marketing expert to evaluate your practice assessment in real time.Bonus: All Practice Acceleration Sessions come with a competitor analysis report on your top 3 local competitors where we look at:
- What keywords are driving traffic
- What pages are driving traffic
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