Building a strong a relationship with referring physicians is crucial to sustaining doctor referrals and practice growth. The main component and leading member of your doctor referral marketing team is the physician relations manager or a physician liaison. A physician relations manager builds doctor referral
A physician relations manager can also be referred to as a physician liaison serving as the marketing representative for the physicians of the medical practice. A physician relations manager job description is to represent the physician to referring doctors.
A physician liaison serves as a representative for a doctor, medical practice, or hospital. As the representative they bridge the gap of communication between referring doctors and specialty physicians. Doctor referrals are the lifeline of a medical practice and a physician liaison’s
Establishing a successful physician liaison marketing program is vital for a private practice to generate new referrals from local doctors. When it comes to healthcare marketing the physician liaison referral marketing is the most effective for increasing new patient referrals