Content Marketing

Why Do You Need a Content Marketing Strategy?

Content marketing is the driver behind many of the most critical elements of an effective marketing strategy.

• Essential to search engine optimization and improving organic search results
• Provides content to make your social media platforms explode with new followers, engagement and leads
• Introduces patients to your practice and brand via educational information
• Link building, an essential part of every SEO strategy, is predicated on building content that people cannot help but link back to

It is so critical to create a comprehensive content strategy to generate new website visitors and convert that traffic into new appointments, new patients, and new revenues. Intrepy Healthcare Marketing varies from other agencies because our approach does not just focus on creating a piece of content but that audience it’s aimed toward, competitor research, proper distribution channels and how to leverage social media to gain a larger audience.

Why is a Content Marketing Strategy Worth the Investment?

Content marketing is one of the most lucrative and effective marketing strategies for generating new leads for a business or practice.  In fact, content marketing garners a 6X higher conversion rate than other forms of marketing. That means that making the investment in creating impactful, engaging and effective content and distributing that content through the proper channels and steps can result in a substantial growth in new patients and business.

What Does Our Content Marketing Strategy Include?