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# Intrepy Healthcare Marketing

## Sitemaps
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## Posts
- [New Accessibility Requirements for Medical Websites: What Healthcare Practices Need to Know](https://intrepy.com/medical-practice-website-accessibility-rules/): If you run a medical practice, there is a new 2026 federal requirement that will affect your website.
- [Digital Marketing for Doctors in 2026: Strategies, Trends & Best Practices](https://intrepy.com/digital-marketing-for-doctors/): Welcome to digital marketing for doctors in 2026, where strategic visibility drives real patient growth. Whether you're an independent physician, multi-specialty practice, or part of a growing MSO, the right marketing plan will help you attract, engage, and retain the patients you want most.
- [36 Best Medical Podcasts to Listen](https://intrepy.com/best-medical-podcasts/): Interested in the best medical podcasts? Are you a doctor, medical director, healthcare marketer, or maybe even a physician liaison looking for ways to grow your medical practice? We’ve compiled a list of the best medical podcasts in 2025 that will do just that!
- [Local SEO for Healthcare Practices: How to Rank Higher and Attract More Local Patients in 2026](https://intrepy.com/local-seo-for-healthcare/): For most healthcare practices, most new patients come from the surrounding community. Patients rarely travel far for routine or even specialty care. Instead, they search online for providers close to home or work, often using phrases like “doctor near me” or “orthopedic specialist in .” This is where local SEO for healthcare practices plays a critical role. Local SEO is the process of optimizing your digital presence so your practice appears prominently when nearby patients search for care. When executed correctly, it helps you attract high-intent, local patients who are actively looking to book an appointment. Let’s break down how local SEO works for medical practices, what factors influence rankings in 2026, and the specific actions you can take to improve visibility, trust, and patient acquisition.
- [12 Ophthalmology Marketing Strategies and Ideas for 2026](https://intrepy.com/ophthalmology-marketing-ideas/): Ophthalmology practices are operating in a more competitive, digital-first healthcare environment than ever before. Patients are researching providers online, comparing reviews, watching videos, and increasingly encountering AI-generated summaries before they ever click a website. While referrals remain an important part of your practice, sustained growth now depends on executing smart, patient-focused ophthalmology marketing strategies that work across search, AI platforms, advertising, and reputation management.
- [Top 10 Home Health Marketing Strategies for 2026](https://intrepy.com/home-care-marketing-strategies/): A successful home care marketing strategy goes beyond basic awareness. It requires a modern, multi-channel approach focused on trust, visibility, and accessibility—especially in a market where search engine algorithms and patient behaviors are changing rapidly. Whether you're expanding in-home service lines or optimizing referral relationships, these 10 home health marketing strategies will position your agency for scalable growth in 2026 and beyond.
- [Healthcare Digital Advertising: 6 Tips & Strategies](https://intrepy.com/healthcare-digital-advertising-tips/): If you prefer to listen to this blog post check out our healthcare digital advertising podcast below!
- [AI and Local SEO for Medical Practices: What Works in 2026](https://intrepy.com/ai-search-visibility-medical-practices/): This blog post is a written version of a recent webinar conversation about what’s changing in 2026, what’s staying the same, and how to improve AI search visibility for specialty medical practices. The discussion focuses on what specialty practices should actually focus on if they want to keep showing up for local, high-intent patient searches. The text here represents the transcribed voices of Justin Knott, CEO of Intrepy Healthcare Marketing and Tomi Barton, CMO of Intrepy. 
- [The Top Healthcare Marketing Strategies to Grow Your Organization (And Why They Matter)](https://intrepy.com/importance-healthcare-marketing/): Putting together a medical marketing strategy for a physician or dental practice can be a daunting and often times down right confusing endeavor. With what seems like endless marketing and advertising channel options and often times contradictory information online about what is the best fit navigating these waters
- [The 10 Best Orthopedic SEO Agencies In 2026](https://intrepy.com/10-best-orthopedic-seo-agencies/): Not every agency that claims orthopedic marketing “expertise” actually has it. There, we said it. So to ensure this list has the most value to you, we wanted agencies demonstrating orthopedic marketing expertise by showing evidence in at least these areas: 
- [9 Biggest Healthcare Marketing Trends in 2026 with Examples](https://intrepy.com/9-biggest-trends-in-healthcare-marketing/): Remember when the internet was invented? No, us neither ;) but it was an earth-shattering digital shift. And without being too dramatic, we’re going to say it: in 2026, healthcare digital marketing isn’t inching forward anymore, it’s shifting, seismically, under our feet. For the first time, Google AI Overviews, AI platforms, and large language models are beginning to shape parts of the patient journey (hint: the first part) just as much as the original invention of Google ever did.
- [12 Best Medical Marketing Strategies for 2026](https://intrepy.com/12-medical-marketing-strategies-practice/): Putting together a medical marketing strategy for a physician or dental practice can be a daunting and often times down right confusing endeavor. With what seems like endless marketing and advertising channel options and often times contradictory information online about what is the best fit navigating these waters
- [Top 10 Best Medical Website Design Tips for Higher ROI in 2026](https://intrepy.com/top-10-best-medical-website-design-tips/): It’s well understood by today’s healthcare managers that your practice’s medical website is your digital front door to patient access as well as a potential engine for patient acquisition via either SEO and AI visibility or via paid ads. At Intrepy, as we’ve worked with our medical clients over the years as medical website designers, we’ve realized that what is not quite as well understood is the factors in a website’s design and development that most influence marketing ROI and operational efficiency.
- [Orthopedic Marketing & Orthopedic Advertising Ideas](https://intrepy.com/10-orthopedic-marketing-advertising-ideas/): Orthopedic marketing and orthopedic advertising have evolved and changed tremendously over the last 3-5 years.
- [The 21 Best Medical SEO Agencies](https://intrepy.com/best-medical-seo-agencies/): The 21 best Medical SEO and healthcare AI Visibility agencies in the USA for 2025 are ranked here using nine evidence-based criteria. These include specialty expertise in both SEO and AI visibility, compliance, scalability, and client outcomes. This list helps physicians, practice managers, marketing directors, MSO executives, and other healthcare leaders make informed decisions when selecting a medical search engine and AI visibility agency. Because SEO and GEO (Generative Engine Optimization) agencies vary as much as the clients they serve, this list focuses on medical SEO/GEO agencies for specialty medical practices and provider groups, including independent practices, multi-specialty practices, PE-owned practices, and MSO-managed practices.
- [Social Media Marketing for Dermatology Practices: How to Turn Followers Into New Patients](https://intrepy.com/dermatology-social-media-marketing/): Dermatology social media marketing is an ongoing process. Algorithms evolve, trends shift, and patients expect consistent engagement. Monthly content calendars, regular posting, and performance tracking are essential for dermatologists to stay ahead of competitors.
- [Best Dermatology Advertising Strategies: 17 Proven Strategies to Grow Your Practice](https://intrepy.com/dermatology-advertising-strategies/): Running a dermatology practice today requires more than clinical excellence. Patients are no longer relying solely on physician referrals; they’re actively searching online, comparing providers, and making decisions based on what they see across digital channels. This is where dermatology advertising becomes essential.
- [Dermatology SEO: How to Turn Online Searches Into New Patients](https://intrepy.com/dermatology-seo/): Now more than ever before winning the SEO game for your medical practice is extremely doable, even if you are a small or brand new practice, because of the seismic shift toward local SEO. In years past, you needed to have klout, backlinks & tremdnous website traffic to have a fighting
- [Plastic Surgery SEO: 11 Plastic Surgeon SEO Tips](https://intrepy.com/plastic-surgery-seo/): In today’s aesthetics-driven world, plastic surgery practices face intense online competition. Patients searching “best plastic surgeon near me” or “breast augmentation cost in Dallas” expect to find trusted, board-certified experts at the top of results. If your practice isn’t there, competitors are capturing those leads. Effective SEO for plastic surgeons connects your exceptional results with patients actively searching for them. A well-optimized digital strategy boosts visibility, builds trust, and converts website visitors into consultations. To stay ahead, invest in specialized plastic surgery SEO that elevates your rankings, strengthens credibility, and turns online searches into booked procedures.
- [AI SEO for Doctors in 2026: Advanced SEO for Medical Practices](https://intrepy.com/seo-for-doctors/): Now more than ever before winning the SEO game for your medical practice is extremely doable, even if you are a small or brand new practice, because of the seismic shift toward local SEO. In years past, you needed to have klout, backlinks & tremdnous website traffic to have a fighting
- [The Best Marketing Agencies for Dermatology Clinics](https://intrepy.com/12-best-healthcare-marketing-agencies-for-dermatology/): If you’re looking for the best dermatology marketing agency or comparing the top dermatology marketing agencies in the USA, this guide ranks the 12 leading organizations for 2025. Each agency was evaluated using nine evidence-based criteria, including specialty expertise, compliance, scalability, and client outcomes. This ranking is designed to help dermatologists, practice managers, clinic owners, and healthcare leaders make confident, informed decisions when selecting a dermatology marketing agency.
- [35 Best Healthcare Marketing Agencies](https://intrepy.com/35-best-healthcare-marketing-agencies/): The 35 best healthcare marketing agencies in the USA for 2025 are ranked here using nine evidence-based criteria. These include specialty expertise, compliance, scalability, and client outcomes. This list helps physicians, practice managers, MSOs, and other healthcare leaders make informed decisions when selecting a medical marketing agency.
- [Dermatology Marketing: 11 Strategies to Get More Patients](https://intrepy.com/dermatology-marketing-strategies/): In dermatology marketing, where before-and-after images, testimonials, and treatment details are commonly used, HIPAA compliance is not optional—it’s essential. Patients expect their personal health information to be handled with care, and any digital misstep can result in legal risks and lost trust.
- [Instagram Marketing for Doctors – Tips to Growing Patient Engagement](https://intrepy.com/1000-instagram-followers-medical-practices/): Instagram is king in 2017 when it comes to social media platforms. It has skyrocketed to prominence over the past few years and now it is the place to be when it comes to social media engagement. With an estimated 600 million user accounts and over 400 million of those
- [10 Healthcare Marketing Ideas: Creative Medical Marketing Ideas](https://intrepy.com/10-innovative-healthcare-marketing-ideas/): Marketing a medical practice can be an overwhelming undertaking. Even if you have found some success things are constantly changing and evolving and it is easy for initiatives to become stagnant. Shaking it up or trying something new is always a great idea with any practice. Good marketers understand the
- [Digital Marketing for Doctors: Strategies & Tips](https://intrepy.com/digital-marketing-for-doctors-strategies-and-tips/): The world is digital and marketing is key to driving new business to your practice. Digital marketing has many advantages to more traditional forms of marketing (ex. direct mailers, billboards, etc.). Digital marketing reaches more strategic demographics and customer niches
- [10 Best Plastic Surgery Marketing Strategies for Cosmetic Surgeons](https://intrepy.com/best-plastic-surgery-marketing-strategies-cosmetic-surgeons/): If you have spent any amount of time trying to manage your presence online, you will know that in the digital world, things are constantly changing and adapting to new trends and practices. In this article, we will talk about the 10 best plastic surgery marketing strategies for cosmetic surgeons in 2025.
- [Why is Healthcare Advertising Important?](https://intrepy.com/what-is-the-importance-of-healthcare-advertising/): Marketing, like many other aspects of business, is crucial in the healthcare industry. The majority of medical facilities and related businesses rely on advertising. This blog will review why healthcare marketing is important.
- [Healthcare Content Marketing Strategy: Getting Started & Tips](https://intrepy.com/3-content-marketing-strategies-healthcare/): Marketing a medical practice can be an overwhelming undertaking. Even if you have found some success things are constantly changing and evolving and it is easy for initiatives to become stagnant. Shaking it up or trying something new is always a great idea with any practice. Good marketers understand the
- [Branding For A Medical Practice & It’s Importance](https://intrepy.com/branding-medical-practice-importance/): Now more than ever before winning the SEO game for your medical practice is extremely doable, even if you are a small or brand new practice, because of the seismic shift toward local SEO. In years past, you needed to have klout, backlinks & tremdnous website traffic to have a fighting
- [Top 10 LASIK Marketing Strategies for Ophthalmologists](https://intrepy.com/lasik-marketing-strategies/): As we tread through 2025, the LASIK surgery market is bustling with potential, but to tap into it, ophthalmologists need to be equipped with the most effective marketing tools and strategies. This guide delves deep into the top 10 LASIK marketing strategies tailored for this year, ensuring that ophthalmologists not only attract but also retain and satisfy their patients.
- [Creative Ways To Increase Patient Volume](https://intrepy.com/increase-patient-volume/): Putting together a medical marketing strategy for a physician or dental practice can be a daunting and often times down right confusing endeavor. With what seems like endless marketing and advertising channel options and often times contradictory information online about what is the best fit navigating these waters
- [6 Healthcare Marketing Examples & Case Studies](https://intrepy.com/healthcare-marketing/): These are some of the best healthcare marketing examples, case studies, and tips to be able to visually see why you should be doing a lot of the things we recommend in our blog posts.
- [Best Orthopedic Websites Examples & Tips](https://intrepy.com/best-orthopedic-websites-examples-tips/): Do you want more patients to contact your orthopedic office after visiting your orthopedic website? Is it true that your primary rival has just unveiled a shiny new custom website and rebranding campaign? Is this your first year as a practicing orthopedic surgeon?
- [Proven Healthcare Content Marketing Strategies to Boost Traffic](https://intrepy.com/healthcare-content-marketing/): Healthcare content marketing is a strategic marketing approach that focuses on creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience - ultimately driving patient engagement and loyalty.
- [Healthcare Email Marketing Best Practices for Doctors](https://intrepy.com/email-marketing-medical/): Following email marketing best practices is essential. This includes using an email verifier tool, tracking performance metrics, and segmenting lists. The following ideas can help healthcare marketers. They illustrate what types of campaigns tend to be most successful in this industry.
- [26 Healthcare Marketing Statistics](https://intrepy.com/26-healthcare-marketing-trends/): Intrepy Healthcare Marketing took a look at 29 healthcare marketing statistics in 2018 that should have a direct impact on your medical marketing approach this year. Whether you are a physician, dentist, chiropractor, office manager or a marketing int he healthcare space pay close attention to
- [Why Doctors Should Start a Podcast (and How To) w/ Dr. Ernesto #122](https://intrepy.com/why-doctors-should-start-a-podcast-and-how-to-w-dr-ernesto-122/): In today's episode, we are joined by Dr. Ernesto to talk about Why Doctors should leverage the medium of podcasting, how to get started and why physician entrepreneurship is the answer to the current healthcare crisis. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [LinkedIn for Doctors: How to Create Content & Grow Through Leadership #114](https://intrepy.com/linkedin-marketing/): How can doctors develop a LinkedIn marketing plan to help them grow and attract new patients?
- [Growing Your Personal Physician Brand w/ Kevin Pho MD #124](https://intrepy.com/growing-your-personal-physician-brand-w-kevin-pho-md-124/): In today's episode, we are joined by Kevin Pho MD the founder of the top physician blogging website KevinMD.com. Dr. Pho joins us to discuss how he created such a powerful personal brand and what other physicians can be doing to grow as a thought leader and create an engaged audience.  Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Future of Local SEO with Special Guest John Wall #115](https://intrepy.com/future-of-local-seo-with-special-guest-john-wall-115/): In today's episode, Justin Knott is joined by special guest the host from Marketing Over Coffee, John Wall. We are discussing the future of local search and SEO. Why should you invest in your own content? Do we need to worry about voice search as a medical organization? What are our favorite SEO tools? HARO and how to leverage. Enjoy! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Growing Physician Referrals During COVID #134](https://intrepy.com/growing-physician-referrals-during-covid-134/): With the world jumping on the virtual world, as physicians, your online presence is key to driving up your referrals, and as physician liaisons, it is our role to build up and grow that presence. Join us for today’s episode as we dive into another physician liaison marketing class. Specifically, we’ll be discussing how to grow your physician referrals during COVID-19. Opening Segment We introduce the topic of this episode What is physician liaison marketing? Physicians don’t like interruptions Kelley talks about the roles of liaisons Growing Physician Referrals During COVID Content strategies that liaisons can do to help grow a physician’s referrals Encouraging physician involvement in helpful video resources Answering common FAQs.  Patient-focused contents Leverage social media to connect with other liaisons and physicians Good and bad practices when building your network Learn what your physician wants    Tweetable Quotes: “Physicians generally don’t like interruptions because they feel like they are being sold to and not served.” – Kelley Knott “One of the biggest values you can bring is your network.” – Kelley Knott   Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [How CTCA Became the Leader in Patient Centric Marketing w/ Ken Chaplin, CMO of CTCA #127](https://intrepy.com/how-ctca-became-the-leader-in-patient-centric-marketing-w-ken-chaplin-cmo-of-ctca-127/): Today we had the pleasure of speaking with the chief marketing officer of Cancer Treatment Centers of America, Ken Chaplin. After building up his experience with different markets, different forms of marketing, and working for various companies, Ken moved to the healthcare industry marketing scene. Ken focuses on a marketing strategy centered around the consumers. Let’s dive into Ken’s story of how CTCA leads the industry in patient-centric marketing.   Things you will learn in this episode: Opening Segment We introduce our guest, Ken Chaplin Ken talks about his journey and what led him to Cancer Treatment Center America Over 25 years in marketing-related capacities Worked at The Walt Disney Company for 11 years Started at Burbank and was able to take on a few overseas assignments Transition to a Different Side of the Marketing World What makes healthcare marketing different from other industries? Ken talks about how their team works their way through the various departments in their organization while staying engaged with consumers and providers Ken tells us about how they tailor their marketing strategies based on their consumers Shares the core foundation of what CTCA was built on The Mother Standard: Giving the care that you deserve Switching Gears in CTCA’s Marketing Ken talks about the measures they are taking to make their services easier to find and readily available online. Focusing on the “paid search world.” Video marketing Direct communication with consumers Building a data structure Physician Relations How CTCA is building their physician referral relationships in this COVID-19 situation Working with the local community In a network with the insurance providers Continued communication with patients and physicians How CTCA can be an outlet for communities that need help Patient empowerment Use of the Zoom App and other platforms to stay connected, spread information, and for constant communication Telehealth Ken talks about his forecasts on the biggest changes the healthcare industry will face in the upcoming months Adaptation of Telehealth What do you want your legacy to be? For the industry: continuing to reinvent myself and stay an innovative leading influencer in the market To my team: be someone that can help develop my team To the consumers: continue to provide information to reach consumers so that we can help them Connect with Ken and Cancer Treatment Centers of American online!   Tweetable Quotes:  “What we are just trying to say is, ‘Hey, there are options, and you can, to your point, take your treatment, take your journey, and control it yourself.’ Be empowered to make those decisions. You have a partner, and you have a partner who’s going to deliver you with a power of a plan to get you the treatment you need certainly.” – Ken Chaplin Resources Mentioned Cancer Treatment Centers of America Zoom App LinkedIn Biweekly Webcasts via Facebook Live with Dr. Pat Basu Telehealth   You can connect with Ken on LinkedIn or Twitter. Click here to visit Cancer Treatment Centers of America’s website to learn more about cancer treatments, research, and resources. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [How Backlinks Help Medical SEO #135](https://intrepy.com/how-backlinks-help-medical-seo-135/): Backlinking is so important for a top-performing marketing strategy but this is a topic I don’t know much about. So, joining us for today is my co-host/special guest for this episode, Justin Knott. Justin is a genius when it comes to digital marketing and he will discuss with us Backlinking which is something physicians want to better understand. What is Backlinking? I introduce the topic of today A little bit of background about Backlinking Justin explains what is Backlinking It’s essentially going through a process to improve the rankings and visibility of your website. What is a ‘Backlink’? The importance of Backlinking to your healthcare marketing strategy Essential to the long-term success of your program It builds trust core or trust authority for your website Is there bad backlinking marketing or spam? How to identify good and bad backlinking Always undergo a backlinking audit The Difference Backlinking Makes Justin talks about the advantages of leveraging backlinking Shares tips on how to improve the backlinks to your website Should you hire an agency? Things you can do on your own Haro (Help A Reporter Out) Guesting on Podcasts Guest Blogging Investing in Marketing When is the right time to focus on backlinking marketing? Justin leaves us with some things to think about backlinking: Get it on your radar as far as something you want to focus on It doesn’t need to be overwhelming Monitor your backlink process Do a backlink audit for your website If you’re not sure how to start, hire an agency to get help Tweetable Quotes: “At the end of the day, Google is in the search experience game. And what I mean by that is they want to get every search right and as accurate as possible and give you the best experience possible every time that you go on there and do a search.” – Justin Knott “Make sure that you do have a backlink building as part of your long-term strategy.” – Justin Knott   Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Social Media Ads for Medical Practices – Podcast #136](https://intrepy.com/social-media-ads-for-medical-practices-podcast-136/): When choosing the right social platforms for your advertising and marketing, there are several factors to take into account. The demographics of your customers/targeted customers, the type of users present on a specific social platform, and many more. Here, with us today is Nick LaIuppa, a Digital Marketing Specialist at Nick LaIuppa Marketing. Nick walks us through the process and shares different strategies to finding the success you are looking for with social advertising.   Opening Segment The Basics of Social Advertising What social platforms are you going to utilize? How to choose the right platform for you What are your target customers/clients/patients? Define who your audience is and tailor a strategy fit for them Search vs. Social Nick talks about the difference between “Social” and “Search.” How will it affect your platform? Finding your audience on social networks Appropriate marketing for different types of audiences Cold and warm audiences Analyzing the performance of your Ads Level Up Your Ads The Different Ad Types What types of Ads work well? Anything that would be valuable to your customer makes a good lead generator Webinars, pdfs, quizzes, free consultations, etc. Do as many videos as you can in your advertisements User-generated contents Tracking Your Campaigns The different strategies you can use to track your campaigns Phone calls Form submissions Book appointments  The importance of following on your leads Closing Segment When 30% of your leads get converted to sales, the 70% now know you the next time they encounter you. Build upon that and continue your nurturing sequence Final thoughts Connect with Nick. See the links below.   Tweetable Quotes: “There’s no way that us or any marketing company can guarantee results or tell you within a week you’re gonna get this many leads because the reality is nobody knows.” – Nick LaIuppa “Your Ad needs to sell somebody and needs to catch your attention, and it needs to sell them.” – Nick LaIuppa   Resources Mentioned: Patient Convert Podcast Ep. 126 with Nick LaIuppa   You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/   Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [PPC for Doctors – Podcast #137](https://intrepy.com/ppc-for-doctors-podcast-137/): Welcome to another episode, and today we are joined again by Nick LaIuppa. Nick is our head of digital advertising at Intrepy. With his expertise and experience, he will walk us through a lesson about Google Ads and PPC (Pay-Per-Click) for Medical Practices.   Google Ads What are Google Ads & PPC? Nick talks about how Google Ads function at a higher level. Strategy Development Establish your patient personas first Think like a patient (what type of keywords will they be searching for?) Stay away from Google Smart Campaigns (it’s a great way to lose money) The key elements in search ads What makes a good landing page? Targeting and Retargeting  Choosing the right budget  Potential Problems to be Aware of Nick talks about potential problems when marketing medical and health-related services you should know about Tracking Your Campaigns The different strategies you can use to track your campaigns Call tracking Google Tag Manager Hire the appropriate professionals Closing Segment Check out our previous episodes featuring Nick and ways to connect with him. See the links below. Final thoughts and gratitude Have a Happy Holiday!   Tweetable Quotes: “You should stay away from choosing the smart campaigns that google offers.” – Nick LaIuppa “You want to tell people exactly what it is you offer and how they can get it as soon as possible.” – Nick LaIuppa   Resources Mentioned: Google Tag Manager Pay-Per-Click (PPC) definition Patient Convert Podcast Ep. 126 – w/ Nick LaIuppa Patient Convert Podcast Ep. 136 – w/ Nick LaIuppa   Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Physician Entrepreneurship: Getting Started w/ Arlen Meyers MD #141](https://intrepy.com/physician-entrepreneurship-getting-started-w-arlen-meyers-md-141/): Dr. Arlen Meyers is an Emeritus Professor at the University of Colorado School of Medicine and the president and CEO of the Society of Physician Entrepreneurs. If you’re a physician looking to start your own business but don’t know how and where to start, then you’re in the right place. In this episode, we talk about Physician Entrepreneurship. We also discuss all things related to becoming a physician entrepreneur, talking and sharing tips that will help you build and start your dream business. Opening Segment We introduce the guest and topic for today Arlen talks about his background His career path to being a physician Physician Entrepreneurship  Physician Entrepreneurship 101 Arlen’s advice for physicians pursuing entrepreneurship Arlen gives an analogy between fishing and starting a business The most common issues physicians face in the entrepreneurial world Arlen talks about their mission at the Society of Physician Entrepreneurs (SOPE) The 3 Myths Physicians have to Address Intellectual properties and being an employee The Transition Interested in transitioning careers? Listen as Arlen talks about the fundamentals of starting your own brand! Questions to ask yourself Telling your story Building your personal brand Skills you should practice The mindset The difference between a Mentor, Coach, and a Sponsor Closing Segment Final words of wisdom Get in touch with Dr. Arlen. Links below.   Tweetable Quotes: “Examine the why first, the what, and then the how in that order.” – Arlen Meyers “You got to put the right fly on the hook, and you got to keep throwing the hook in the water. If you don’t, you’re not gonna catch a fish.” – Arlen Meyers “The skills you should practice are listen, learn, lead.” – Arlen Meyers   Learn more about becoming a Physician Entrepreneur at www.sopenet.org    Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Practice Admins: The Unseen Heroes w/ Marcus Bullock, CPC and Brenda Messick #145](https://intrepy.com/practice-admins-the-unseen-heroes-w-marcus-bullock-cpc-and-brenda-messick-145/): People might not know who they are, but administrative professionals are the heroes behind keeping the practice intact and ensuring that they stay afloat and maintain their day-to-day operations. Our guests for today are Brenda Messick and Marcus Bullock. They are expert Medical Practice Administrators, and together they combine over 40 years of experience. In this episode, we talk about their backgrounds and work as Practice Admins. They share tips, strategies, and advice that blossomed from their experiences throughout their career. Indeed, they are unseen heroes that hold essential roles in their practice’s success. Opening Segment Our guests, Brenda Messick and Marcus Bullock introduces themselves Medical Practice Admins Brenda and Marcus talk about their backgrounds and how they found themselves working as Medical Practice Administrators They talk about their roles as Practice Administrators Advice from one admin to another – Brenda and Marcus shares tips from their 40+ years of combined experience Education and Networking We discuss why there is a need for continued education and expanding your network Connecting People and Bringing Value Brenda and Marcus talk about how they identify people, clients, and other physicians that could bring value to their physicians. Medical Group Management Association Are you interested in joining the Medical Group Management Association? Marcus discusses how you can apply! Brenda talks about the value of joining the MGMA. The Spring Conference We talk about the most anticipated conference for physicians, liaisons, and practice administrators. Where, when, and how you can join! Marketing Marketing the Practice – how to become more effective Question & Answer We exchange questions about our personal lives, work, and other topics Marketing health plans What is a Physician Liaison? Closing Segment Final thoughts Connect with Brenda and Marcus. Links available below.   Tweetable Quotes: “The administrator will succeed if they have the support of the physicians.” – Brenda Messick     Get in touch with Brenda: LinkedIn: https://www.linkedin.com/in/brendamessick2008/ Get in touch with Marcus: LinkedIn: https://www.linkedin.com/in/marcus-bullock-2592359/   Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Medical Branding Tips and Strategies for Practices – Podcast #147](https://intrepy.com/medical-branding-tips-and-strategies-for-practices-podcast-147/): When people think about marketing and branding, they get confused. They have misunderstandings that these two are the same, but the reality is, they are two very different things! But what makes them different? Join us as we unravel the true meaning of marketing and branding. We also talk about why you need to build your brand constantly and how marketing and branding work together to push your organization higher.   Find Your Brand What does Jared Johnson do? Podcaster, marketing consultant, content creator Jared explains what Branding is How to build your Brand Personal branding and organizational branding Brand Engagement Jared shares tips and advice on how to increase your brand engagement The power of social media Differentiate yourself from your competition Look into the lens of a patient Digital Marketing and Branding We talk about Digital Marketing Where digital marketing and branding should meet Social media and content creation Closing Segment Jared talks about his podcast, Healthcare Rap Quick plug to https://shift.health/, a healthcare Content Network. Get in touch with Jared. Links available below.   Tweetable Quotes: “What are you branding? Are you branding yourself as a provider, or are you part of a group that you want to provide? And the answer is not the same for everybody.” – Jared Johnson “In my mind, brand engagement is what gets people to care about your brand.” – Jared Johnson   You can get in touch with Jared through LinkedIn, Twitter, or at https://shift.health/ Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [New Physician Liaison Growth Guide with Guest Holly Ulanday – #103](https://intrepy.com/new-physician-liaison-growth-guide-with-guest-holly-ulanday-103/): Today special guest Holly Ulanday, Physician Liaison with KSF Orthopedic Center in Houston, Texas joins Kelley to discuss the New Physician Liaison Growth Guide, where they talk about everything a new Physician Liaison would want to know: from marketing advice, tricks of the trade, how to get past the dreaded gatekeeper, and more stories from lessons learned along the way. Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Leadership Tips for Physicians w/ Dr. Jimmy Knott Podcast #104](https://intrepy.com/leadership-tips-for-physicians-w-dr-jimmy-knott-podcast-104/): Today special guest Dr. Jimmy Knott, joins Kelley to discuss all things leadership. What qualities make people want to follow or be influenced by a leader? What can you do to grow and develop your leadership skills, and how can you put those leadership skills to the test in your professional and personal life! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Guide to Growing Your Personal Physician Brand w/ KevinMD #124](https://intrepy.com/growing-physician-brand-kevinmd/): In today's episode, we are joined by Kevin Pho MD the founder of the top physician blogging website KevinMD.com. Dr. Pho joins us to discuss how he created such a powerful personal brand and what other physicians can be doing to grow as a thought leader and create an engaged audience.
- [How to Remove a Bad Google Review #144](https://intrepy.com/how-to-remove-a-bad-google-review-144/): Reviews are essential to the growth of your online presence, but it’s not the only purpose. With the help of reviews, we can also improve our business. By receiving client feedback on what we are doing wrong or are doing poorly, we can immediately pinpoint and plan a solution for these shortcomings. On the other hand, when we receive positive feedback, this helps push us forward and know that we are doing something right. But we should never forget that we can never please our clients every single time. There will always be positive and negative feedback, but sometimes there are toxic reviews for no reason at all, with just the goal to taint or ruin your image. So, in this episode, we tackle how we can remove those dreaded negative Google reviews.   What You Can Do To Remove Google Reviews Justin and Kelly walk us through the different actions you can take on how to remove reviews on Google My Business. Flag (inappropriate/inflammatory/toxic) reviews for a potential removal Address the customer’s issue so they can edit or remove it Tweet the Google Small Business Team (@GoogleSmallBiz)  Submit a formal legal request to Google Manage your reviews tool for Google My Business How to Build Positive Reviews: Note: consumers/patients are seven times more likely to leave a negative review, and most of the time don’t bother to leave positive reviews even if they had an amazing experience. Closing Segment Final thoughts and call to action   Tweetable Quotes: “The best way to proactively push against negative reviews is by proactively building positive ones.” – Justin Knott   Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Medical Device Marketing Techinques for Practices w/ Curamedix #139](https://intrepy.com/medical-device-marketing-techinques-for-practices-w-curamedix-139/): Are you having problems with utilizing and marketing your medical devices? Join Justin as he brings in Elise Hamann of CuraMedix to discuss how to utilize and market your medical devices more efficiently and effectively. What is CuraMedix? I welcome our guest, Elise Hamann Elise introduces herself She discusses what CuraMedix is all about We talk about insurance Healthcare getting more and more expensive every year Patients being more open to investing in healthcare Marketing Medical Devices Telling the story behind the device Believe in the technology – be willing to use the device on yourself, family, and friends The 3 Sides to Marketing Medical Devices Consistently put out content about your devices Educate people on what and how your devices can help them Boosting Your Google Ranks We talk about Google Ads and other major Ads platforms Search Engine Optimization Closing Segment Final thoughts Connect with Elise. Links below.   Tweetable Quotes: “You don’t have to sell, you do have to educate .” – Elise Hamann   Get in touch with Elise on https://www.curamedix.com/    Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Increasing Clinical Efficiencies w/ Brent Lacey MD #143](https://intrepy.com/increasing-clinical-efficiencies-w-brent-lacey-md-143/): Dr. Brent Lacey is the first recurring guest on the podcast. In his previous guesting, we talk about Debt, Burnout & Practice Management. Missed that episode? Click here to listen.  Dr. Lacey founded The Scope Of Practice website as well as the podcast. His goal is to help physicians learn how to manage their businesses successfully and master their personal finances. In this episode, we talk about how to increase clinical efficiencies so physicians can have more time to take care of their patients and themselves.   Opening Segment We introduce the guest and topic for today, Brent Lacey MD. Dr. Lacey talks about the factors you should be focused on to increase your Clinical Efficiency. Life hacks from Dr. Lacey himself! Increasing Clinical Efficiencies How to increase efficiency with using your EMR System Best practices that will reduce your time in facing the system Training your staff – skills, and knowledge that your staff needs. Assigning staff to specific roles Other Areas of Improvement Patient Reviews: be intentional with collecting and catering to patient feedback Leveraging Physician Liaisons Building relationships with referring providers Closing Segment Final thoughts and call to action Find out more about Dr. Lacey. Links below     Tweetable Quote:  “The most important person in the office is the patient.” – Dr. Brent Lacey   Learn more about Dr. Lacey on https://www.thescopeofpractice.com/. You can also grab free resources and listen to his podcast on his website. Download his 10-Day Simple Clinic Makeover eBook at www.thescopeofpractice.com/clinicmakeover.   Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Top 10 Dermatology Marketing Tactics to Book More Patients](https://intrepy.com/top-dermatology-marketing-tactics/): Your main goal as a dermatologist is to provide quality care for your patient.
- [A Guide to Locum Tenens to Create Work Life Balance and Personal Branding with Andrew Wilner MD #180](https://intrepy.com/a-guide-to-locum-tenens-to-create-work-life-balance-and-personal-branding-with-andrew-wilner-md-180/): How can locums be a game-changer for achieving work-life balance?  Today, Dr. Andrew Wilner joins us to discuss how locums can be used to find work-life balance and his book The Locum Life. He shares his experience from 1982 when he first started doing locums, how it inspired him to pursue writing, and what people should be looking to get into locums work. Dr. Wilner talks about the potential risks associated with utilizing social media for physicians and how to build a personal brand online without violating HIPAA regulations.  Tune in to learn more from Dr. Wilner's wealth of knowledge about finding work-life balance through locums! Finding Work-Life Balance Through Locums: An Interview with Dr. Andrew Wilner Navigating the Locum Tenens World The Potential Dangers of Social Media for Physicians Exploring The Art of Medicine Wrapping Up! Want to connect with Andrew? Follow him on LinkedIn, Twitter & YouTube. Head to his website  Resources Mentioned: The Art of Medicine with Dr. Andrew Wilner Key Quote: “If you're going to be employed, why not be self-employed and have the flexibility and freedom to work?” - Andrew Wilner Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
- [Programmatic Ads = Future of Medical Advertising? HOPCo VP of Marketing Daniel Goldberg #179](https://intrepy.com/programmatic-ads-future-of-medical-advertising-hopco-vp-of-marketing-daniel-goldberg-179/): How has social media marketing landscape evolved for orthopedic practices, and where does HopCo fit into this evolution? Join us on this week's episode as we talk to Daniel Goldberg, Senior Vice President of Marketing Communications at HopCo. We discuss how programmatic display and omnichannel marketing strategies are transforming the way orthopedic practices reach potential patients. We also explore how HopCo has seen success with its programmatic ad campaigns and the importance of investing in video assets and building trust with patients. Daniel delves into how video content allows for easier creation and instant access to high-quality content and the implication of having an operational infrastructure in place.  Tune in to learn more about the social media marketing landscape for orthopedic practices! Leveraging Omnichannel Strategies with Daniel Goldberg of Hop Co How to Increase ROI with Video Assets for Orthopedic Urgent Care Maximizing Clicks & Conversions in Sports Medicine with Video Content Invest in Operational Infrastructure and Marketing to Grow Your Orthopedic Practice Wrapping Up! Want to connect with Daniel? Follow him on LinkedIn, or email him at daniel.goldberg@hopco.com  Key Quotes: "A patient's first interaction with a physician used to be the first time they saw that physician. Now it's the first time they see their video.” - Daniel Goldberg “Those physicians who have high-quality video and have those one-to-one videos where they're addressing patients talking about outcomes, and treatment philosophies, they have a significant advantage over those who don't.” - Daniel Goldberg “You have to figure out what kind of practice you have and what kind of practice you want to build.” - Daniel Goldberg Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
- [Medical Spa Lead Generation Strategies #178](https://intrepy.com/medical-spa-lead-generation-strategies-178/): Are you ready to take your lead generation efforts to the next level and see a significant increase in your med spa's leads? In this episode, Justin talks about lead generation strategies for medical spas and cash-based aesthetics practices. He discusses the tried and true direct-to-consumer type marketing model and how website structure, user experience, and content can engage viewers and create leads. He covers the importance of SEO, backlink-building programs, call tracking and reputation programs, and much more. Tune in for an in-depth look at these key strategies for generating leads in the med spa space! Lead Generation Strategies for Medical Spas and Cash-Based Aesthetics Practices Make Sure You Have a Solid Foundation for SEO and Lead Generation Maximizing ROI for Med Spas Through Google Ads & Cross Promotion Leverage Programmatic Display to Increase Lead & Customer Acquisition Wrapping Up! Key Quotes: "It really does start and end with how your website is structured, the user experience, and the flows on it." - Justin Knott "You not only have to concern yourself with getting leads through the door, but you really have to concern yourself on the close rate associated with those leads." - Justin Knott   Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
- [Marketing for Hospitals and Medical Practices with Multiple Locations](https://intrepy.com/marketing-for-hospitals-and-medical-practices-with-multiple-locations/): The marketing strategy for a medical practice with more than one location will vary from that of a single office. The competition, patient population, and other factors can vary widely from one area to the next.
- [Orthopedic Marketing Strategies in 2023 #175](https://intrepy.com/orthopedic-marketing-strategies-in-2023-175-2/): What are the practical techniques to acquire more patients for your orthopedic practice, and how can you implement them? In this episode, Justin discusses the unique challenges and opportunities of orthopedic marketing and shares proven tactics to attract more patients. He deep dives into the critical role of Google business profiles in local search rankings and how to list all services inside each profile page. Justin touches on the importance of self-patient appointment scheduling in making the patient journey frictionless and how it can help filter down the suitable types of patients for ortho doctors to see. Whether you're a small solo practice or a large multi-location group, this episode has something for everyone looking to grow their patient base in orthopedics. Tune in now!  Orthopedic Marketing Strategies to Boost Patient Acquisition Win Local Search for Orthopedic Groups How Demand Side Platforms Are Revolutionizing Healthcare Advertising The Importance of Self-Patient Appointments and Tracking in Healthcare Marketing Closing Segment Key Quotes: "If you want even to be competitive, you really need to build really strong content out." - Justin Knott  Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
- [How Long Does it Take for Medical SEO to Work?](https://intrepy.com/how-long-does-it-take-for-medical-seo-to-work/): Time is crucial in today's modern world. You may have heard that SEO is a long-term investment that can generate hundreds of thousands of page views, but how is this possible when results from medical SEO take so long to get results?
- [Top Medical SEO Strategies #174](https://intrepy.com/top-medical-seo-strategies-174/): Do you have all the relevant information you need to put yourself in a position to rank? In this episode, Justin dives deep into the importance of medical SEO strategies and how website structure plays a key role in ranking well in organic search results. Discover how to structure your website for success and explore reputation management and backlink-building strategies that can help grow your healthcare practice this year. Tune in and learn all you need to know about developing successful medical SEO strategies in 2023! 2023 Medical SEO Strategies for Medical Practices How to Leverage Location Pages and Content Structures for SEO Increase SEO Performance with Structured Content and Video Content How to Increase OnPage Time and SEO Backlink Building: The Key to Increasing Domain Authority and Ranking Higher on Google Wrapping Up! Key Quotes: "The more domain authority you have, the easier it is for you to create elbow room at the top above your competitors." - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
- [Medical Website Design Strategies # 173](https://intrepy.com/medical-website-design-strategies-173/): Are you really spending time and effort to make sure your website is in order? In this episode, Justin discloses great website design strategies and how they are the foundation of other marketing strategies. He stresses why your website is the most important digital asset for your practice and advises you to build a suitable website that focuses on creating an excellent user experience for patients. Justin provides great tools to balance design and SEO, and warns about the dangers of investing in a website that is not sustainable, scalable, and functional. Let's dig into it! Key Highlights: Medical Website Design Strategies Make Sure the Homepage Is Right Less Is More: What Can We Edit? Always Think About the Experience Users Will Have Wrapping Up! Key Quotes: "Your home base is your website. So if you don't have a good home base, you're really shooting yourself in the foot." - Justin Knott "From a practice standpoint, your website is how you present yourself." - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
- [Medical Social Media Marketing Tips](https://intrepy.com/social-media-for-medical-practices/): With these things in place, social media for medical practices is a key way to get people interested in your practice and help it grow.
- [How Physicians Get One Full Day a Week of Time Back w/ Tracy Cherpeski #171](https://intrepy.com/how-physicians-get-one-full-day-a-week-of-time-back-w-tracy-cherpeski-171/): Is it possible as an established practice owner to grow your business while you take back your time? In this episode, Tracy Cherpeski explains how she works with physicians to help them manage their time more effectively so that they can achieve their goals. She breaks down the different quadrants in which tasks can be sorted to understand what needs our attention and what can be delegated. Tracy remarks on the importance of communicating with your team members to make sure that everyone is on the same page, and discloses why marketing is a key element in the health area. Listen and enjoy!
Tracy L. Cherpeski - MBA, MA, CPSC, is an executive coach and leadership development expert. With a background in operations and a passion for bringing out peoples’ potential for success, she serves her clients with the highest level of professionalism, with a keen eye toward improving operational structures and productivity, and increasing profitability. Her coaching, consulting, and training programs offer integrated leadership, executive development, and mindset mastery.
Key Highlights: Take Back a Day a Week to Overcome Physician Burnout How to Prioritize Tasks and Delegate Wisely Tips for Integrating a New Time Management System for Physicians Why Marketing is Essential in Your Practice Wrapping Up!
Want to connect with Tracy? Follow her on LinkedIn and Instagram. Visit her website to make powerful choices!
Resources Mentioned:
Thriving Practice
Key Quotes:
"We really don't have control over time, we have control over how we lead ourselves through our time." - Tracy Cherpeski
 "The marketing piece is vital. Even if you are at max capacity currently, if you're considering increasing capacity, or having long-term success and staying in business and in practice for the long term, marketing is a long-term game." - Tracy Cherpeski
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com
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What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
- [Why Practice Owners Should Define Their Most Important Number w/ Lee Benson #170](https://intrepy.com/why-practice-owners-should-define-their-most-important-number-w-lee-benson-170/): Do you know your most important number? In this episode, Lee Benson delves into how The Mind Methodology can help businesses achieve success and focus on their most important number. He shares how this methodology can be used to help businesses' cross-functional collaboration start to happen, identify opportunities quickly, stay on track with goals, and more. Tap into this simple method and start growing your business!
Lee Benson is the founder and CEO of Execute to Win (ETW). ETW helps organizations work better together to improve what is most important. Over his 40 years as a successful entrepreneur, Lee developed an operating methodology called the MIND Methodology (Most Important Number and Drivers) that improves any organization’s alignment, decision-making capability, and culture of accountability. The MIND Methodology is outlined in his book, Your Most Important Number, which is a Wall Street Journal and USA Today bestseller.
Key Highlights: The Mind Methodology for Rapid Growth in Healthcare How to Create an Intentional Business Operating System Implementing the Mind Methodology and Creating Significant Value What You Need to Keep Your Meetings Focused & Productive Wrapping Up!
Want to connect with Lee? Follow him on LinkedIn. Head to ETW, and improve your most important number!
Key Quotes:
"In the mind methodology, the goal is to make every decision, every action that every team member takes geared towards improving what's most important." - Lee Benson
"When a superstar leader is in the room, it doesn't matter what tools they use, they always get the right result because they're focused on the end result." - Lee Benson
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram  
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
- [Planes, Products, Passion & Plastic Surgery:  Dr. Beckman’s Story – #169](https://intrepy.com/planes-products-passion-plastic-surgery-dr-beckmans-story-169/): Are you looking to improve your overall skin health and appearance? In this week's episode, Dr. Beckman shares the story of how he became a plastic surgeon and how he started his private practice. He discloses his journey in setting up Therapon Skin Health and how they educated others in the medical community on their products. Dr. Beckman breaks down why Theraderm products are different from other skincare products on the market and how physicians can provide them in their practice. Let's dive in!
Dr. Beckman is a Plastic Surgeon and the CEO & founder of Therapon Skin Health. Dr. Beckman now devotes his time to researching and developing skin care products in an effort to develop products that enhance skin health and natural beauty. Therapon continues to deliver an ongoing stream of world-class solutions for an ever-widening circle of skin conditions.
Key Highlights: Building a Private Practice Specializing in Plastic & Reconstructive Surgery How Dr. Beckman Became Entrepreneur to Create Superior Products How Theraderm Provides Physicians & Patients with Skincare Solutions Wrapping Up!
Want to connect with Dr. James? Head to Theraderm, and discover skin care products that enhance skin health and natural beauty! 
Key Quotes:
"Small steps that are well planned and well-positioned will get you to a destination almost everywhere." - James Beckman
Subscribed Yet? Now you can!
Subscribe to the Patient Convert Podcast and never miss a new episode!
Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, Stitcher, or visit my website intrepy.com
Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram  
What We Do
Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing
Check out our physician liaison training platform – Physician Liaison University
Leave a Rating & Review for Other Listeners!
I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above.
The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well.
Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.
Thanks for listening. Justin & Kelley Knott
- [Welcome Back: Kelley Rejoins the Podcast and Shares Her Two Year Journey #168](https://intrepy.com/welcome-back-kelley-rejoins-the-podcast-and-shares-her-two-year-journey-168/): Could a team truly make things different when they don't go as planned? In this episode, Justin welcome's back Kelley and shares their journey as new parents. They discuss the challenges they faced while Kelly was working and taking care of their child as well as the growth they experienced in their business. Kelley breaks down her plans to ramp up content production, develop new partnerships, and release courses that are affordable, accessible, and easy to learn. Tune in and enjoy!
Key Highlights: Kelley Returns and Shares Her Pregnancy Journey From Working Full-Time to Taking a Break and Becoming a Mother What Kelley Loves to Do and What Doesn't Kelley's Game Plan Wrapping Up!
Key Quotes:
"I get to love what I do because I'm not the only one doing it. I'm supported by this amazing team and in return, we're growing together." - Kelley Knott Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
- [The Best Healthcare Website Design Examples](https://intrepy.com/the-best-healthcare-website-design-examples/): Many people search for medical and health information online. It seems to be the go-to place when someone is in need of a certain healthcare provider. This means, your healthcare website design needs to be smart, helpful, and high-quality when it comes to design and information.
- [Orthopedic Marketing Strategies that Drive New Patient Appointments w/ Kristy Parker #165](https://intrepy.com/orthopedic-marketing-strategies-that-drive-new-patient-appointments-w-kristy-parker-165/): With the growth of digital marketing and healthcare systems becoming more vertically integrated, it is important for orthopedics to stay ahead of the curve in terms of their marketing efforts to make things easier for patients. In this episode, Kristy Parker, the Director of Communication and Business Development at Tennessee Orthopaedic Clinics discusses the importance of access in orthopedics, and how digital marketing has been integral in increasing access to orthopedic specialists for patients. She talks about the importance of educating patients on options and treatments available through orthopedics, and how the ratio of patients coming from referrals vs. direct patient acquisition has shifted in recent years. Listen and enjoy!
Kristy has worked in the healthcare field as both medical sales rep and administrator for 20+ years. Her current focus in business development has provided her the opportunity to evaluate multiple platforms to reach patients and increase access to a large orthopedic practice. 
Key Highlights: How to Use Digital Marketing to Increase Access and Make Things Easier for Patients Why the Urgent Care Model Has Been a Godsend for Orthopedists How Chat Can Help Keep Patients Connected and Access Information Quickly and Easily Tips for Marketing to Surgeons Tips for Engaging Patients on Social Media
Connect with Kristy through LinkedIn. Head to Tennesse Orthopedic Clinics, and find your doctor!
Key Quotes:
"We saw that healthcare was becoming more patient-driven, and it was important to not just rely on fostering those relationships with our referring primary care offices but to also make sure that the public knew they had direct access to orthopedic specialists." - Kristy Parker Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
- [Marketing a Multiple Specialty Practice w/ Brian Evans MD #163](https://intrepy.com/growing-a-multispecialty-multistate-surgical-practice-w-brian-evans-md-163/): Are you curious about what CIC and CSC have done to grow and reach many different patients and have different sub-specialties under one roof? In this episode, Brian Evans, the Medical Director of Reno and VP Physician Recruitment for CSC shares the philosophy of Comprehensive Integrated Care and Comprehensive Surgical Care, and how they attract patients. He emphasizes the importance of physician ownership and control and points out the many benefits of such an approach, including increased decision-making power and greater patient engagement. Pay close attention to Brian's advice on what patients can do to be their own best advocates for their care. Let's dive in!
Key Highlights: Opening Segment
 Multispecialty, Multistate Surgical Practice Having a Higher Level of Engagement Closing Segment
Want to connect with Brian? You can email him at brian.evans@ciccenters.com. Make sure to visit https://www.ciccenters.com/ and https://cscasc.com/
Key Quotes:
"We really have to get out there and allow people to meet us and know that. We are actually really focused on the patients providing a really good service." - Brian Evans
"Physicians don't always know best. So you are your own patient advocate." - Brian Evans
"The more the doctors are involved, the more that they're leading the way from a decision-making standpoint, the better off healthcare will be." - Brian Evans Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
- [6 Local SEO Strategies to Leverage in 2022](https://intrepy.com/local-seo-strategies/): Putting together a medical marketing strategy for a physician or dental practice can be a daunting and often times down right confusing endeavor. With what seems like endless marketing and advertising channel options and often times contradictory information online about what is the best fit navigating these waters
- [Guide to Improve Digital Advertising for Doctors](https://intrepy.com/digital-advertising-solutions-medical/): There's an easy way of promoting your business, and you can tap into it easily. By encouraging patients to leave positive reviews on websites, you can build positive word-of-mouth, drastically increase local SEO, and lead other potential patients to your practice. Read about the importance of generating reviews from
- [Make Your Practice More Attractive to Patients # 162](https://intrepy.com/make-your-practice-more-attractive-to-patients-in-2022-162/): Welcome to another episode of the Patient Convert Podcast! In today’s show, we’re talking to Dr. Ginger Bratzel. She is a business strategist and educator, and will provide us with some strategies to get more clients and grow our business. Dr. Ginger helps people to discover what’s good about their businesses as well as what they’re missing to make them more attractive. Her focus is to get everything needed to create a steady flow of clients, patients, and customers so they can go forward, further, and faster.  Let’s dive into different tips to grow your practice and make it more attractive to your patients! Let’s meet Dr. Ginger! Dr. Ginger’s perspective on Post-Covid Dr. Ginger shared her point of view about the pandemic. Before and still now people put much prior into outsourcing things. Barriers between doctors and patients. The role of social media. Easy target - Healthcare field. A massive shift in the market. You should understand your patients and what they truly need. Emotional face: confidence, pain relief, stability, security, etc. Establish relationships with patients. Making your Practice More Attractive to Patients Dr. Ginger talks about the old and new approach to address marketing. The insight of old and young doctors. Leadership - Tools and assets to bring a business. Marketing campaign and budget. Having a scientific mind in marketing. It has to be trackable. It has to come back. It has to show a result. It’s not an experiment or donation. Tracking side with clients in the healthcare niche. Communication factor. Be really aware of your numbers to set up projections. Referral system: private practice acquisition. Closing Segment Advice on growing practice in 2022.  Physicians expectations from their involvement in growing the practice. Think about things that need improvement, and things we need to stop doing. Use your own charts and files. Internal marketing program. Who you should communicate with. Who your ideal patient is. How to connect with Dr. Ginger. Links are available below. Final words  Stay tuned for more. Links available below. Tweetable Quotes: “All the marketing I’ve ever recommended to do is direct response, if I cannot track it, if I don’t know what is coming from, we don't do it.” - Ginger Bratzel “They don't need to be doing a thousand things, they need to do 4, 5, a few things, and if you see it is not working, take the time and energy, even if you are doing it for free because that’s the most precious currency you have.” - Ginger Bratzel Resources Mentioned:  GingerBratzel.com  Want to connect with Dr. Ginger? You can find her and follow her on LinkedIn and Facebook. You can also contact her at 405-225-0254. Don’t forget to check out her website https://gingerbratzel.com/ to learn more about getting new clients and grow your business! Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Healthcare Content Creation Strategies – Podcast #146](https://intrepy.com/healthcare-content-creation-strategies-podcast-146/): Scott Burgess is the founder and host of the Healthcare360 Podcast, where he discusses topics surrounding the healthcare system in the US market today. He orchestrates a diverse, raw conversation while exposing what is really going on behind big healthcare and offers insight on how to fix it. In this episode, we dive into Scott’s process as a content creator, atypical healthcare topic points, emerging technologies, present and historical healthcare trends. Behind the Scene of Content Creation Scott talks about his content creation process Keep things fresh Scott’s advice for people looking to start a podcast Creativity – your willingness to do what others won’t Do your homework – research your areas of improvement Changing the System Scott shares his view on people studying the medical system Changing people’s view that ‘healthcare = payment.’ The evolution of healthcare Questions you should be asking and looking for Closing Segment The more we share, the more value we get back We do a recap on the takeaways for today’s episode Invest in personal growth and self-improvement Find your true authentic self Final thoughts   Tweetable Quotes: “Just go out there and start doing it.” – Scott E. Burgess   You can connect with Scott on LinkedIn or you can visit his website to learn more about him.   Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Physician Liaison Hiring, Salary, Part-Time, Skills and More! Ep 140](https://intrepy.com/physician-liaison-hiring-salary-part-time-skills-and-more-ep-140/): For many physicians and doctors, hiring a liaison is no easy task. So, join us for today’s episode as we discuss Physician Liaison Hiring. Answering all the questions you have from the qualifications, skills, salary, should you hire a full-time or part-time liaison, and more! Opening Segment We introduce the topic of today Should you hire a full-time or part-time liaison?  Kelley explains when and why you should invest in a full-time liaison The salary – how much is just? Qualifications Kelley talks about the key qualifications you need to look for in a physician liaison Skills, traits, talents, and personality Having part-time liaisons Kelley discusses what makes a physician liaison successful Kelley explains what she means by “earning your way back” Physician Liaison Marketing Kelley’s advice on how you can be successful in hiring a physician liaison Liaisons and systems Kelley talks about physician liaison programs Closing Segment Kelley gives a recap of the episode Final thoughts for the listeners  
Tweetable Quotes:
“If you have come from any background as long as you fit the mold with your personality, you’re a good fit for the practice and the physicians, I’m ready to train them.” – Kelley Knott
“The more time a physician liaison spends with a physician. The better the liaison.” – Kelley Knott Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
- [Healthcare Local SEO Strategies | Local SEO for Healthcare Podcast #138](https://intrepy.com/healthcare-local-seo-strategies-local-seo-for-healthcare-podcast-138/): How do you get started, and does Search Engine Optimization really matter? Join Justin in this episode as he walks us through how to navigate the waters of SEO and the importance of Local SEO for healthcare practices. 
  What is SEO?  I introduce the topic of today’s episode. What is Search Engine Optimization (SEO)? Optimizing your website to perform better in search engines (i.e., Google) The process of doing Local SEO for our clients Honing in on improving their rankings from a 15 to 20-mile radius around their practice locations Google My Business Links (backlinks, citations, etc.) Paid SEO What Affects SEO? Components that affect search results and the manner of how patients search Searches that patients make: Condition specific Treatment specific Provider specific Provider specialty Who are you as a practice? Justin talks about Google My Business Setting up your profile and integrating your Google My Business to your website Reviews and its role in Local SEO Listings Citations and Physician Directories and why they matter Listings management platforms The FOUR Major Components in your website to increase your local SEO rankings An individual page that includes your specialty and location Individual pages for your Medical Practitioners Don’t fall victim to the dreaded list of services If you want to rank well, you need well thought out content on the things you do Closing Segment Make sure you have a call tracking tool You can hire a professional to help you with your SEO Final thoughts                                                                     
Tweetable Quotes:
“You want to make sure when somebody is searching for you. They’re gonna find those listings – that all those listings are super accurate. And the more accuracy we have and more unification across all of those major directories, the better we’re gonna perform actually with our Google My Business.” – Justin Knott
“Doing right give you a huge leg up from all other local competition and will help you continue to grow in visibility and rank better for the things that you do as a practice or a provider.” – Justin Knott
 
Resources Mentioned:
Google My Business Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
- [9 Hacks That Will Increase Your Clinic Efficiency](https://intrepy.com/9-hacks-that-will-increase-your-clinic-efficiency/): I remember once talking with a colleague who had transitioned out of the military.  He was previously excited about his new job opportunity, but a year later he tells me, “I hate civilian medicine.  I thought my clinical efficiency was great, but it's not enough to keep up with everything."
- [Healthcare Digital Advertising Pitfalls to Avoid – Podcast #126](https://intrepy.com/healthcare-digital-advertising-pitfalls-to-avoid-podcast-126/): Today we had the pleasure of speaking with public speaker and founder of Nick LaIuppa Marketing, Nick LaIuppa. After spending thousands of ad dollars and exploring various strategies, Nick focuses on serving small-medium sized businesses by building digital marketing and advertising campaigns across multiple platforms. His purpose is to help people like you drive the sales you need to turn a profit.  Let’s dive into Nick’s story of how to avoid common digital advertising mistakes to get the results you are looking for.   Things you will learn in this episode: Advertising Too Soon  We introduce our guest, Nick LaIuppa. Nick talks about common digital advertising mistakes.  Nick talks about the fear of advertising too soon and how to avoid it.  Create patient personas Not properly visualizing and laying out your funnel Not training staff on process No specificity - trying a shotgun blast approach Not building out specific landing pages for each type of ad  The Lack of Transparency  Nick talks about the importance of transparency when it comes to understanding your AdWords marketing.  Most marketing agencies lack transparency and refuse to grant their clients access to their own assets and data  Not Properly Tracking Your Program and Reporting  What metrics do you need to focus on? We talk about another common mistake; not properly tracking your program and reporting  Nick mentions his top 4 metrics to keep track of: conversions conversion rate click-through rate cost How often should you look at them? What do you use to track? Leads Dying ON the Vine Nick talks about what it means to let “leads die on the vine.”   Not putting them in a nurture sequence   The most expensive and cheap advertising  Email nurture sequencing.  What retargeting means  Picking the Wrong Platform and Bailing Too Soon Nick gives us the key points in choosing the right platform to advertise on.  Understanding who your customer is  Nick sheds some light on bailing too soon when you’re investing in ads.  How much time does it actually take to get results?   Tweetable Quotes:  “The way that I always go about recommending the ad platform is first understanding who their customer is.” - Nick LaIuppa  “If you ever get in touch with a marketing person or an agency that is telling you they can guarantee your results, that's a red flag.” - Nick LaIuppa   Resources mentioned in the episode: Conversion Rate Definition  Retargeting Definition Menopause Definition Intrepy Healthcare Marketing Physician Liaison University   You can connect with Nick on Linkedin, Instagram, Facebook, Twitter, and Youtube or visit his website https://nicklaiuppa.com/ Subscribe & Leave a Review Subscribe to the Patient Convert Podcast and never miss a new episode! Please support the podcast by leaving a Review Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do Get a free practice marketing assessment – Intrepy Healthcare Marketing Check out Kelley’s physician liaison training platform – Physician Liaison University Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply Thanks for listening. Justin & Kelley Knott
- [Neil Patel Interview – Digital Healthcare Marketing Strategies #119](https://intrepy.com/neil-patel-interview-digital-healthcare-marketing-strategies-119/): In today's episode, Neil Patel joins us to discuss digital healthcare marketing strategies. Tips for boosting conversion rates for ad campaigns during COVID, how practices can leverage telehealth to reach new patients, how to become a thought leader and more. Enjoy! Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
- [The Physician Liaison Balancing Act w/ Kelly Montgomery #118](https://intrepy.com/the-physician-liaison-balancing-act-w-kelly-montgomery-118/): In today's episode, How do you manage your physician liaison fieldwork, building referral relationships and collecting the data and insights for your program? Kelley Knott is joined by Kelly Montgomery, a physician liaison, for Providence Hospital part of Ascension Healthcare. Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
- [Practice Growth Strategies with special guest Dr. Tarek Hassanein #116](https://intrepy.com/practice-growth-strategies-with-special-guest-dr-tarek-hassanein-116/): In today’s episode, we are joined by Dr. Tarek Hassanein a board-certified physician in Gastroenterology & Transplant Hepatology. He has developed a program that is exploding and has opened 7 centers and is changing the way patients are treated. How has he stayed innovative? What role are his physician liaisons playing in his growth? And how he is giving back. Enjoy!
- [LinkedIn for Doctors: How to Create Content & Grow Through Leadership #114](https://intrepy.com/linkedin-for-doctors-how-to-create-content-grow-through-leadership-114/): In today's episode, we are discussing the unique advantages and best practices of LinkedIn marketing for doctors. From the benefits of LinkedIn marketing for physicians, how to manage your LinkedIn as a healthcare professional, how to network with other physicians on LinkedIn, and ways to grow your profile as a thought leader.  Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
- [How to Track Marketing Campaigns #112](https://intrepy.com/how-to-track-marketing-campaigns-112/): In today’s episode, we are talking all about tracking our marketing campaigns: how to track your medical marketing campaigns, what are the best tools, and how do you get a leg up on your competition? How are we tracking SEO success? What tools are most important. Enjoy! Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
- [Local SEO for Doctors #111](https://intrepy.com/local-seo-for-doctors-111/): In today’s episode, we are going to be talking all about top local SEO strategies to improve your search rankings. How can you improve Google My Business rankings? What backlinks matter the most? How do you track program progress? Do Google reviews help SEO? Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
- [Healthcare Blogging Guide – Do Healthcare Brands Need a Blog? #108](https://intrepy.com/why-you-need-a-blog-108/): In today's episode we are explaining exactly why you need a blog and give you details on everything you need to know about content marketing for your healthcare business. What value does a blog bring? Does it have to be written content? What are the best on-page SEO structures to get the most out of each blog post? Enjoy!  Subscribe & Leave a Review
Subscribe to the Patient Convert Podcast and never miss a new episode!
Please support the podcast by leaving a Review
Connect with us on social media: Kelley LinkedIn Justin LinkedIn What We Do
Get a free practice marketing assessment – Intrepy Healthcare Marketing
Check out Kelley’s physician liaison training platform – Physician Liaison University
Check out our Physician & Social Media Video Creation tool - CaptureMD Interested in being a guest on the podcast? Click Here to apply
Thanks for listening. Justin & Kelley Knott
- [5 Ways to Boost Digital Marketing for Your Practice](https://intrepy.com/5-ways-boost-digital-marketing-your-practice/): The world is digital and marketing is key to driving new business to your practice. Digital marketing has many advantages to more traditional forms of marketing (ex. direct mailers, billboards, etc.). Digital marketing reaches more strategic demographics and customer niches

## Pages
- [Medical SEO](https://intrepy.com/services/medical-seo-search-engine-optimization/): At Intrepy, we’re a trusted medical SEO and AI visibility optimization agency that was built for healthcare. Our healthcare SEO services help medical practices, MSOs, and healthcare brands turn their websites into powerful patient or client acquisition channels on search engines and AI platforms. We combine real industry expertise with proven search and artificial intelligence visibility strategies that deliver lasting presence and sustainable growth for specialty medical practices.
- [!Home](https://intrepy.com/): We are a data-driven healthcare marketing agency that works exclusively with private medical practices and healthcare organizations to increase revenue and generate patient appointments.
- [AUP](https://intrepy.com/aup/): This AUP will be revised from time to time; a customer's uses of Intrepy’s services after changes to the AUP are available upon request.
- [Home Health Marketing Agency](https://intrepy.com/services/home-health-marketing-agency/): Leveraging years of industry experience, we help you navigate the complex landscape of home health marketing, setting your agency apart in an increasingly competitive field. At Intrepy, we don't just promote your services — we become an integral part of your team, committed to your growth and success.
- [Healthcare Content Marketing Agency](https://intrepy.com/services/healthcare-content-marketing-agency/): Content reigns in the digital age, especially in healthcare. Patients need trustworthy, informative, and interesting health content to make decisions. Our specialized healthcare content marketing agency develops and optimizes high-quality content that educates patients while ranking at the top of Google search for SEO. 
- [Google Ads for Doctors](https://intrepy.com/services/google-ads-for-doctors/): Most medical practices want to grow and generate new patients monthly. However, most practices have specific procedures and treatments that they are focused on growing. This requires a targeted approach to marketing that allows you to hone in on the exact treatment or condition that a patient is searching for around your locations. Google ads for doctors allow medical practices to do just that by ranking you at the top of a Google search for specific keywords and search terms related to your high-revenue procedures and treatments.
- [Patient Convert Podcast](https://intrepy.com/patient-convert-podcast/): Healthcare Marketing ProsI've been following Kelley & Justin on social media for a long time and finally decided to tap into their podcast show. All I can say is... KNOWLEDGE BOMBS. These two are masters of their craft and love sharing their knowledge with the masses. Highly recommend. -Corey
- [Systeem Medical Practice Assessment Request](https://intrepy.com/systeem/): Get a Free Practice Assessment delivered to your inbox Fill out the form below and we will provide you with a free practice assessment that will show you areas of marketing growth opportunity and what your local competitors are doing. Courtesy of our healthcare marketing experts. Name* First Last Practice Name*Practice Website URL*Email* Phone*Practice SpecialtyAny Specific Areas of Need? (Will help to focus our assessment) Ranking higher in search results New Patients Patient retention Know what marketing is working Improve our reputation and reviews Overall marketing strategy (what to do) Number of Physicians in Practice*1-33-1010-2525-5050+Anything Else We Should Know for the Assessment?
- [Scholarship Fund](https://intrepy.com/scholarship-fund/): The Intrepy Healthcare Marketing Scholarship Fund will award two students each $500 to be used for their tuition and other higher learning expenses from books, lab fees, room & board, etc. To win this scholarship the students must already be currently attending a university or be enrolled in the next semester.
- [Scholarship Application](https://intrepy.com/scholarship-application/): Fill out the form below and upload your essay. We will be in contact if any more information like proof of college registration or attendance is needed.
- [Request a Quote](https://intrepy.com/free-quote/): Fill out the form below to speak with a Healthcare Marketing Expert.
- [Podcast Guest](https://intrepy.com/podcast-guest-request/): Interested in Being a Guest or Sponsor? Want to be a guest or sponsor the Patient Convert Podcast? We are interested in guests that are medical providers, healthcare executives, and marketing experts that have a unique value add or story to tell to medical practitioners. We are selective in our guests, book a few months in advance, and will reach out if interested in hosting you on the show as spots are limited. Sponsors use our contact form. Name* First Last Email* Practice Specialty*Upload Guest Speaker HeadshotMax. file size: 256 MB. Podcast or Website URL*Put a link to your podcast or website URL.Potential Topic or Why You Want to be on the show*What would you like to talk about on the show?Guest Bio and social links*Please add your bio and social media links here.
- [Podcast Blog Post List](https://intrepy.com/podcast-blog-post-list/): Got a medical podcast the world needs to know about? Interested in being included in our best medical podcast list? Awesome! Fill out the form below. All we ask if you make the list is that you share the list with the world on social media! Name* First Last Email* Practice SpecialtyPodcast URL Podcast Album Artwork*Max. file size: 256 MB. Podcast Bio to include in listing
- [Guest Webinars](https://intrepy.com/webinar-acceleration-session/): Come Away with a Plan You Can Execute On Immediately
- [Book an Practice Assessment Session](https://intrepy.com/book-acceleration-session/): Ready to take your practice to the next level?It starts by booking your practice assessment session to connect with our CEO, Justin Knott on a video call.
- [BAA](https://intrepy.com/baa/): RECITALS
- [Contact](https://intrepy.com/contact/): Orlando, FL | Atlanta, GA
- [Apply Now](https://intrepy.com/apply-now/): Apply today by filling out the form below.
- [Fertility Clinic Marketing](https://intrepy.com/medical-marketing/fertility-clinic-marketing/): How frustrating can it be to not have access to your marketing data or feel like you do not even really know what is and isn’t working? Well, we believe in transparency and keep you in the loop as physicians and administrators. That is why every one of our Fertility Clinic marketing agency clients gets access to marketing analytics dashboards so they know what is going on at all times.
- [Plastic Surgery Marketing Agency](https://intrepy.com/medical-marketing/plastic-surgery-marketing/): How frustrating can it be to not have access to your marketing data or feel like you do not even really know what is and isn’t working? Well we believe in transparency and keep you in the loop as physicians and administrators. That is why every one of our plastic surgery marketing agency clients gets access to marketing analytics dashboards they know what is going on at all times.
- [Urology Marketing](https://intrepy.com/medical-marketing/urology-marketing/): Urology marketing is about taking a proactive approach to patient acquisition with expert urology practice marketing services. We’ll help you open the faucet of new patient appointment bookings so you can serve more patients and grow your practice. We have extensive experience in marketing and advertising for urology practices. We know what works, what doesn’t, and which strategies deliver the best results when it comes to driving patients through your door.
- [ENT Marketing Services](https://intrepy.com/medical-marketing/otolaryngology-marketing/): ENT marketing is about taking a proactive approach to patient acquisition with expert ENT marketing services. We’ll help you open the faucet of new patient appointment bookings so you can serve more patients and grow your practice. We have extensive experience in marketing and advertising for ENT practices. We know what works, what doesn’t, and which strategies deliver the best results when it comes to driving patients through your door.
- [Ophthalmology Marketing](https://intrepy.com/medical-marketing/ophthalmology-marketing/): Patients in your area are looking for top eye care specialists and the right ophthalmology marketing strategy is the way to generate and retain new local patients. Patients are searching for a wide range of eye-related procedures and conditions: glaucoma, cataracts, dry eye, LASIK, SMILE, PRK, Refractive Lens Exchange— you name it! We have a team of some of the most experienced ophthalmology marketing experts in the county with over 10 years of combined ophthalmology practice-specific marketing. It is critical that your marketing partner understands exactly what works, where to find eye patients, what platforms to utilize, and which procedures connect the best in digital marketing.
- [Marketing for Private Equity Partners](https://intrepy.com/medical-marketing/private-equity-marketing/): We partner with healthcare-focused private equity firms to protect their investments and create scalable patient acquisition strategies for their multi-location surgical practices.
- [Dermatology Marketing](https://intrepy.com/medical-marketing/dermatology-marketing/): Dermatology marketing is about taking a proactive approach to patient acquisition with expert dermatology practice marketing services. We’ll help you open the faucet of new patient appointment bookings so you can serve more patients and grow your practice. We have extensive experience in dermatology practice marketing. We know what works, what doesn’t, and which strategies deliver the best results when it comes to driving patients through your door.
- [PPC for Doctors](https://intrepy.com/services/ppc-doctors-agency/): PPC for doctors is one of the leading ways for a practice to generate new, targeted patient appointments. Google Ads is the most common and recognizable form of PPC for doctors. PPC ads for doctors let a practice bid on specific keywords for treatments and conditions they want to be at the top of Google search results for in each of their locations. As a PPC for Doctors agency, Intrepy is a Google Partner and industry leader in generating new patient appointments.
- [Patient Survey Software](https://intrepy.com/services/patient-survey-software/): Gain real-time patient satisfaction insights with our HIPAA compliant patient survey software. Quickly access areas of improvement and automatically alert internal employees to handle point of service issues to improve patient satisfaction and grow practice revenue. Integrate with our secure messenger platform to get in direct contact with patients and handle complaints directly before they grow.
- [Orthopedic Website Design](https://intrepy.com/services/orthopedic-website-design/): Prospective patients start their search online, even if they were referred by their physician. People want to see your website before booking or following through with an appointment. Patients fall off your funnel when they find a poorly designed website that lacks the pivotal information they need in their decision-making process. At Intrepy, our orthopedic website design team knows what it takes to design and develop an orthopedic practice website that attracts and engages new patients.
- [Orthopedic Social Media Agency](https://intrepy.com/services/orthopedic-social-media-agency/): There are several ways the services of a social media agency specializing in orthopedics might help your practice succeed. Everyone, regardless of age, regularly engages in social media activities. Besides advertising your practice, orthopedic social media services can also utilize social media platforms to help build your relationships with patients and other medical professionals.
- [Orthopedic PPC Agency](https://intrepy.com/services/orthopedic-ppc-agency/): As the leading Orthopedic PPC agency in the US, our #1 focus is helping mid-to-large size orthopedic practices generate new patients via orthopedic PPC. We generate leads and patient appointments via orthopedic PPC services focused on general orthopedics, joint replacement, and walk-in clinic volume. With a proven track record, we can help your orthopedic practice generate more local patients via Google search ads.
- [Medical Website Design](https://intrepy.com/services/medical-website-design/): As an award-winning medical website design agency, we know what it takes to design and develop a website that attracts and engages new patients. Our medical website design process includes patient experience and medical SEO built into the framework which ensures that your new website will outperform local competition and be easy to navigate and find the information that positions you as the expert in your specialty.
- [Medical Spa SEO](https://intrepy.com/services/medical-spa-seo-search-engine-optimization/): As a medical spa, you understand how much it means to rank at the top of search results for the procedures you offer and conditions you treat. Medical spa SEO has become an extremely competitive environment as more and more med spas have opened and begun offering similar solutions locally.
- [Medical PPC](https://intrepy.com/services/medical-ppc/): Medical PPC (pay-per-click) is one of the most effective paid advertising strategies that a medical practice can leverage to drive new patient appointments. The most common form of medical PPC is Google Ads. Medical PPC campaigns allow a practice to bid on specific keywords for treatments and conditions that they want to show up at the top of Google search for around each of their locations. Intrepy is a Google Partner and expert at generating new patient appointments as a medical PPC agency.
- [Medical Advertising Agency](https://intrepy.com/services/medical-advertising-agency/): Medical Advertising is when you leverage advertising platforms like Google Ads or Facebook Ads to buy placements for your treatment or services offerings content to strategically get you in front of your ideal patient. We utilize a blend of various digital advertising platforms based on our expertise and knowledge of which platforms will generate the highest results for the lowest cost per acquisition.
- [Med Spa Website Design Agency](https://intrepy.com/services/med-spa-website-design/): The ever-increasing number of aesthetic treatment options has led to the significant growth the medical spa industry has experienced within the last few years. People are searching for treatments like botox, acne scar revision, laser hair removal, lip fillers, and so on. Patient engagement and effective digital marketing start with the single most important online asset, your med spa website. That is why it is critical to hire the right med spa web design agency that understands how to develop a website that educates, ranks well, and converts the right type of local patient.
- [SEO for Ophthalmology Services](https://intrepy.com/services/seo-ophthalmology-company/): At Intrepy Healthcare Marketing, we offer a wide range of SEO for ophthalmology services tailored to help your practice rank #1 for the conditions you treat in your geographical area. Our suite of SEO services for ophthalmology practices goes way beyond the basics to consistently produce massive wins for your practice. Our ophthalmology SEO services have been tested and proven to rank our clients above the competition. Our goal is to get you in front of the right audience and bring in more of the profitable procedures and appointments you want and need to grow your practice.
- [Videos](https://intrepy.com/videos/): const playlistVideos = ;
- [Webinars](https://intrepy.com/webinars/): Webinars Check out our upcoming webinars in our webinar series, register for them or take a look back at some of our old webinars. Newsletter Sign Up Upcoming Live Webinar Specialty Medical Marketing For 2026: Strategies That Actually Work A practical framework for patient growth in today’s digital healthcare landscape​ Register Now On-Demand Webinars AI SEO Visibility for Medical Practices in 2026 – Daily @ 2:30 pm Local Time Register Now
- [Blog](https://intrepy.com/blog/): Healthcare & Medical Marketing Blogs Newsletter Sign Up AllAdvertisingContent MarketingDigital MarketingPodcastsSEOSocial MediaWeb Design New Accessibility Requirements for Medical Websites: What Healthcare Practices Need to Know Digital Marketing for Doctors in 2026: Strategies, Trends & Best Practices 36 Best Medical Podcasts to Listen Local SEO for Healthcare Practices: How to Rank Higher and Attract More Local Patients in 2026 12 Ophthalmology Marketing Strategies and Ideas for 2026 Top 10 Home Health Marketing Strategies for 2026 Healthcare Digital Advertising: 6 Tips & Strategies AI and Local SEO for Medical Practices: What Works in 2026 The Top Healthcare Marketing Strategies to Grow Your Organization (And Why They Matter) The 10 Best Orthopedic SEO Agencies In 2026 9 Biggest Healthcare Marketing Trends in 2026 with Examples 12 Best Medical Marketing Strategies for 2026 Load More Are You Ready To Grow? Our team of healthcare marketing experts has spent years developing unique, tested and proven marketing programs together to grow businesses of all kinds. Request a quote today and see what the leading healthcare marketing agency can do for your business. Get In Touch
- [SEO for Orthopedics](https://intrepy.com/services/seo-orthopedics-company/): Ranking at the top of local search results for keywords like “knee surgeon near me”, “hip replacement specialist near me”, and “frozen shoulder treatment near me” is massive traffic, lead, and revenue generators for orthopedic practices. Considering that the top 3 search results in Google receive 75% of the clicks it is essential that you rank at the top for valuable keywords if you are going to drive organic traffic and new patient appointments. That is where orthopedic SEO comes into play. Patients are turning online to find solutions to their health problems more than ever and that means you need to be proactively focused on improving your rankings because your competitors are.
- [Video Marketing for Doctors Tool](https://intrepy.com/services/video-marketing-doctors/): CaptureMD is the first video marketing for doctors tool designed to help physicians easily create video content and collect patient video testimonials. Video is the key to growing social media engagement and generating leads through advertising. Don’t overcomplicate or overpay for video marketing for doctors again.
- [Downloads](https://intrepy.com/downloads/): Check out our free downloadable healthcare marketing guides and ebooks to help you more effectively market your practice. Happy learning!
- [Healthcare Social Media Agency](https://intrepy.com/services/healthcare-social-media-agency/): A healthcare social media agency can provide a large number of benefits and opportunities within your medical practice. Social media has now been adopted by people of all ages, and most use it daily. Healthcare social media isn’t just for marketing, it can be used for networking, and connecting with your patients and other healthcare professionals.
- [Partnership](https://intrepy.com/partners/): You’re a company in healthcare with similar goals or audience as Intrepy Healthcare Marketing. You offer a complementary product or service, and looking for a long-term partnership opportunity. We would love to see how we can partner together to grow.
- [Healthcare PPC Agency](https://intrepy.com/services/healthcare-ppc-agency/): Healthcare PPC is one of the best ways for a healthcare practice to get new patients to make appointments. Google Ads for healthcare is the most common type of PPC advertising. Healthcare PPC lets a practice bid on specific keywords for treatments and conditions they want to show up at the top of Google searches near each of their locations. As a healthcare PPC agency, we are a leading Google Partner and the experts at getting new patient appointments.
- [Healthcare Marketing Automation](https://intrepy.com/services/healthcare-marketing-automation/): Convert more leads and retain more patients by implementing marketing automation to engage with your patients via email nurture campaigns. Personalize your message to each potential patient and create a relationship built on trust before patients walk through the door.
- [Google Ads for Plastic Surgery](https://intrepy.com/services/google-ads-plastic-surgery/): Unlike Facebook advertising, which is often “pushed” in front of a cold and unfamiliar potential patient who may not have a present need for your treatment option, Google ads for plastic surgeons have a level of buyer intent behind them. This implies that if a patient goes to Google and searches for particular answers on a treatment for which you are running Google ads, you already know they are a warm lead.
- [Google Ads for Med Spas](https://intrepy.com/services/google-ads-med-spa/): Google ads for dermatologists are the first 3–4 search results that a patient sees at the top of a Google search when they type in something like “Eczema treatment near me.” Patients will see Google ads related to their search at the top of their browsers. The Intrepy team is a Google partner, and they have expert knowledge of how to create and run Google ads for dermatology practices to bring in new patients. To get started, our team meets with a client and plans how to get new patients for the top procedures and symptoms. From there, we set up campaigns for dermatologists to run Google ads.
- [Free Practice Assessment](https://intrepy.com/free-practice-assessment/): We meet to learn more and see if we could be a fit for each other. Please be prompt for your Zoom meeting as our team members book this time solely for you.
- [Case Studies](https://intrepy.com/case-studies/): Take a look at how our medical marketing services have driven growth results for our practice clients across the United States. Everything we provide our clients is focused on helping them achieve their long and short term patient growth goals.
- [Google Ads for Dermatologists](https://intrepy.com/services/google-ads-dermatologists/): Dermatology is one of the most competitive medical niches because it combines insurance and aesthetics-based procedures to promote. To do this, you need a targeted marketing plan that lets you focus on the exact treatment or condition a patient is looking for near your practice locations. Google ads for dermatologists let Dermatology practices do just that by quickly letting you place ads at the top of Google search for the specific procedures you would like to generate new patient appointments for.
- [Facebook Ads for Medical Practices](https://intrepy.com/services/facebook-ads-medical-practices/): Facebook ads for medical practices have long been a highly effective way to generate new patient leads and appointments. They allow you to target new, local patients based on demographic, geographic, and platform-related behaviors to deliver ads across a vast social network including Instagram. Intrepy Healthcare Marketing has a team of Facebook ads experts that deliver leads and new appointments daily to our clients and we can do the same for your practice.
- [Facebook Ads for Med Spas](https://intrepy.com/services/facebook-ads-med-spas/): Facebook ads for med spas have long been a highly effective way to generate new patient leads and appointments. They allow you to target new, local patients based on demographic, geographic, and platform-related behaviors to deliver ads across a vast social network including Instagram. Intrepy Healthcare Marketing has a team of medical spa Facebook ads experts that deliver leads and new appointments daily to our clients and we can do the same for your med spa.
- [Dermatology Facebook Ads](https://intrepy.com/services/dermatology-facebook-ads/): Dermatology ads on Facebook and Instagram typically appear in the “news” feed, but they can also be displayed in other locations and take the form of images, GIFs, or videos accompanied by text detailing the service or product being advertised. In order to ensure that our customers’ advertisements reach the right patient and have the desired effect, Intrepy Healthcare Marketing collaborates with them directly to produce advertisement images, copy, and videos, as well as audience targeting and demographics.
- [Medical Spa Marketing](https://intrepy.com/medical-marketing/medical-spa-marketing/): Medical spa marketing is about taking a proactive approach to patient acquisition with expert medical spa marketing services. We’ll help you open the faucet of new patient appointment bookings so you can serve more patients and grow your practice. We know what works, what doesn’t, and which med spa marketing strategies deliver the best results when it comes to driving patients through your door.
- [Medical Marketing](https://intrepy.com/medical-marketing/)
- [Marketing Growth Dashboard](https://intrepy.com/services/marketing-growth-dashboard/): Each of our partners gets a dedicated account manager and a team of medical marketing specialists behind them that support the development, implementation, optimization, and success of their marketing program. You will meet with your account manager on a monthly basis to keep close contact with the growth of your practice. On top of that, you have 24/7 access to your marketing growth dashboard to see your analytics in real-time. For you, this means that you’ll have a team on your side to make sure everything is running smoothly, getting things done, and helping your practice grow.
- [Marketing Automation](https://intrepy.com/services/crm-marketing-automation/): Convert more leads and retain more patients by implementing marketing automation to engage with your patients via email nurture campaigns. Personalize your message to each potential patient and create a relationship built on trust before patients walk through the door.
- [Physician Listings Management](https://intrepy.com/services/business-listings-management/): Listings Management for doctors has become an essential part of ranking high in local search results. We have one of the largest lists of healthcare directories (Healthgrades, Vitals, etc) which allows you to control your practice and provider listings easily. It can be painstaking to manually claim, verify and update each of these platforms and then monitor them for duplicates, errors, or changes which negatively affect your rankings. We take that off your hands.
- [Medical Graphic Design](https://intrepy.com/services/branding-graphic-design/): Your brand is the lifeblood of your practice and we take great pride in helping you bring your dream to life. Whether your practice brand needs a facelift, starting from scratch or rebranding we are here to help. Our team of medical graphic designers carries that vision and brand across all of your channels to create loyalty and cohesion.
- [Orthopedic Marketing](https://intrepy.com/medical-marketing/orthopedic-marketing/): We are one of the only agencies that develops and specializes in orthopedic patient marketing to grow mid-to-large size orthopedic groups. Our orthopedic marketing agency has worked for 10+ years designing specific marketing campaigns proven to generate new surgical orthopedic patients and scale walk-in clinic volumes. See how we can do it for you below.
- [About](https://intrepy.com/about/): Agency built on experience, backed by data and leading with transparency. Welcome to an agency that actually understands the ends and outs of healthcare.
- [Resources](https://intrepy.com/resources/): Blogs, downloadables, webinars, podcasts, videos and more to help you and your healthcare marketing grow.
- [Portfolio](https://intrepy.com/portfolio/): Wow your patients and win at SEO with a beautiful medical website designed to improve visibility, engage visitors and increase appointments.
- [Marketing for Doctors](https://intrepy.com/marketing-doctors/): Digital marketing for doctors requires and extensive knowledge of the patient journey, what patients are searching for, and what matters the most to them when they land on your website or interact with your brand. For nearly 10 years, Intrepy Healthcare Marketing has been working with doctors in 40+ subspecialties to help them reach new patients.
- [Medical Marketing Services](https://intrepy.com/services/): Our medical marketing services are designed with a core focus in mind, to help your practice attract, convert, and retain patients. Each of our medical marketing services, software, or programs are HIPAA-compliant and tailored specifically to the medical industry. We are a 100% focused medical marketing agency.

## Case Studies
- [OSMC](https://intrepy.com/case-studies/osmc/): OSMC is the go-to healthcare practice for all your orthopedic and rehabilitation needs in Michiana, or Northern Indiana, and the Southwest Michigan area.. Since our doors first opened in 1973, thousands of Michiana residents have relied on our care and expertise.
- [Tennessee Orthopaedic Clinics](https://intrepy.com/case-studies/tennessee-orthopaedic-clinics/): Tennessee Orthopaedic Clinics (TOC), one of the 10 largest orthopedic practices in the United States, provides specialized, dynamic care for virtually any orthopedic condition.
- [Carolina Orthopaedic and Neurosurgical Associates](https://intrepy.com/case-studies/carolina-orthopaedic/): Carolina Orthopaedic and Neurosurgical Associates (CONA) offers a synergistic approach for the spine, skeletal system, nervous system and supporting structures, meaning total quality care for optimal health.
- [Nore Women’s Health](https://intrepy.com/case-studies/nore-womens-health/): Nore Women’s Health is a different kind of medical practice. We have a passion for treating menopause symptoms and created a unique experience to help women get the most out of this exciting stage of life. Come see for yourself, and maybe you’ll leave saying Hooray for Nore!
- [Ageless Remedies Med Spa](https://intrepy.com/case-studies/med-spa-marketing-case-study/): AR Roswell is a med spa in Atlanta, GA that offers a full suite of wellness services to focus on improving your long-term well-being and physical appearance.
- [Orthopedic Health of Kansas City](https://intrepy.com/case-studies/orthopedic-health-kansas-city/): Orthopedic Health of Kansas City has been a trusted provider of orthopedic care, sports medicine, and joint reconstruction in the Kansas City region for more than 72 years.
- [MedVA](https://intrepy.com/case-studies/medva/): MedVA is a virtual staffing company focused on helping healthcare organizations solve staffing challenges and scale while lowering overhead and improving efficiencies.
- [Ben Nwachukwu Orthopedic Surgeon](https://intrepy.com/case-studies/bnos/): Dr. Benedict Nwachukwu is an orthopedic surgeon and specialist in hip, knee and shoulder surgery at Hospital for Special Surgery (HSS) in New York City.
- [Modern Orthopaedics of NJ](https://intrepy.com/case-studies/monj/): Modern Orthopaedics of New Jersey is a team of top orthopaedic surgeons specializing in the treatment of upper extremity conditions of the hand, wrist, elbow and shoulder.
- [Buckhead Medicine](https://intrepy.com/case-studies/internal-medicine-marketing/): Buckhead Medicine, established in 2008, is the premier internal medicine practice in Atlanta that delivers a revolutionary form of healthcare providing patients with personalized, attentive, quality medical care with personal physician access 24 hours a day, 7 days a week.
- [Beaty Facial Plastic Surgery](https://intrepy.com/case-studies/beaty-facial-plastic/): Beaty Facial Plastic Surgery is a cosmetic and facial reconstructive surgery practice serving residents of the Greater Metro Atlanta area.

## Categories