Buckhead Medicine, formerly Buckhead Concierge Internal Medicine, was ready to expand their offerings by adding aesthetics services and in doing so wanted to rebrand a well-established practice without losing search engine optimization and reach new concierge patients, as well as, reach a new cosmetic audience. Intrepy Healthcare Marketing developed a marketing strategy to rebrand, create a new website, develop a comprehensive local SEO strategy and advertise to reach new, targeted local patients.
Responsive Web Design
Buckhead Medicine’s former website was antiquated, non-responsive on mobile and tablet devices and in need of a complete redesign. We created a modern, elegant website that brought a high-end, luxury feel to the concierge medicine and aesthetics practice.
An essential part of every medical SEO strategy are third party listings citations. They are a minimum of business name, phone and address. Google utilizes this information to ensure that the brands and locations they deliver in search are accurate. They use over 100+ listings and reviews sites to gather this information. Intrepy claimed, verified, updated and unified all of the listings to reflect the new name and completed over 50+ listings sites they were not currently on. We then fixed errors, claimed more listings and continued to monitor search analytics on these sites. The result was a 157% increase in organic search traffic on their site monthly in the first 90 days.
Intrepy, a digital advertising agency, developed a highly local social media advertising strategy to reach new, potential patients in a 15-mile radius of Buckhead Medicine. We developed a comprehensive patient “avatar” so we knew our exact target demographic and designed a custom Facebook advertising program to reach and convert them for aesthetic procedures and concierge memberships.