The Problem

Beaty Facial Plastic Surgery approached Intrepy Healthcare Marketing to establish the practice as a leader in facial plastic surgery in greater Atlanta and open a new Midtown location as they had struggled to get found online in a highly competitive aesthetics space. Intrepy Healthcare Marketing accomplished this by improving website SEO, establishing a social media marketing strategy to reach new patients and generate leads for targeted procedures via paid search. See the results below.

Digital Advertising

Beaty Facial Plastic Surgery hired Intrepy Healthcare Marketing to develop a paid search strategy that would convert new, local patients for specific new procedures they are offering. They had struggles to effectively track the paid search and know which ads, landing pages, etc were the most effective and had the lowest cost per conversion. We established a comprehensive paid search strategy that resulted in a 200% increase in website leads in the first 8 months.

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Social Media

Social media is an essential part of a healthcare marketing strategy to grow a practice. Intrepy Healthcare Marketing developed a social media marketing strategy to grow the reach of Beaty Facial Plastic Surgery and engage with new, potential patients. We updated and optimized Facebook and Twitter and created a Pinterest page. The strategy resulted in a massive growth in brand awareness, reach and traffic generation driving new aesthetics patients to the practice.

The Results


Increase in Website Form Leads


Reduction In Cost Per Lead


Increase in Twitter Followers


Increase in Youtube Watch Time Monthly