Beaty Facial Plastic Surgery

Real Patients. Natural Results.

Beaty Facial Plastic Surgery is a cosmetic and facial reconstructive surgery practice serving residents of the Greater Metro Atlanta area.

The Problem

Beaty Facial Plastic Surgery approached Intrepy Healthcare Marketing to establish the practice as a leader in facial plastic surgery in greater Atlanta and open a new Midtown location as they had struggled to get found online in a highly competitive aesthetics space. Intrepy Healthcare Marketing accomplished this by improving website SEO, establishing a social media marketing strategy to reach new patients and generate leads for targeted procedures via paid search. See the results below.

Digital Advertising

Beaty Facial Plastic Surgery hired Intrepy Healthcare Marketing to develop a paid search strategy that would convert new, local patients for specific new procedures they are offering. They had struggles to effectively track the paid search and know which ads, landing pages, etc were the most effective and had the lowest cost per conversion. We established a comprehensive paid search strategy that resulted in a 200% increase in website leads in the first 8 months.

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Social Media

Social media is an essential part of a healthcare marketing strategy to grow a practice. Intrepy Healthcare Marketing developed a social media marketing strategy to grow the reach of Beaty Facial Plastic Surgery and engage with new, potential patients. We updated and optimized Facebook and Twitter and created a Pinterest page. The strategy resulted in a massive growth in brand awareness, reach and traffic generation driving new aesthetics patients to the practice.

Mark Beaty, MD
Beaty Facial Plastic Surgery
Intrepy helped us develop our social media program including Facebook, Twitter, Instagram and Pinterest. Their team did a great job of helping us with content, and made posting easy for us. The increase in traffic and followers was substantial and steadily growing. I certainly recommend their work.

The Results

200%

Increase in Website Form Leads

65%

Reduction In Cost Per Lead

422%

Increase in Twitter Followers

399%

Increase in Youtube Watch Time Monthly

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