Kelley Knott

/Kelley Knott

About Kelley Knott

Kelley is the CEO and Co-Founder of Intrepy. She is a highly experienced physician liaison and has a background in consulting medical practices on how to grow their new and existing patient base through both digital and physical marketing. She is a proud graduate of the University of Alabama Roll Tide Roll!

12 Medical Marketing Strategies Every Practice Should be Using

Putting together a medical marketing strategy for a physician or dental practice can be a daunting and often times down right confusing endeavor. With what seems like endless marketing and advertising channel options and often times contradictory information online about what is the best fit navigating these waters

March 13th, 2018|Categories: Content Marketing, SEO, Social Media|Tags: , , |

8 Ways to Keep a Strong Doctor Referral Relationship

Building a strong a relationship with referring physicians is crucial to sustaining doctor referrals and practice growth. The main component and leading member of your doctor referral marketing team is the physician relations manager or a physician liaison. A physician relations manager builds doctor referral

March 5th, 2018|Categories: Physician Liaison|Tags: , |

10 Creative Healthcare Marketing Ideas for a Medical Practice

Marketing a medical practice can be an overwhelming undertaking. Even if you have found some success things are constantly changing and evolving and it is easy for initiatives to become stagnant. Shaking it up or trying something new is always a great idea with any practice. Good marketers understand the

February 20th, 2018|Categories: SEO|Tags: , |

5 Steps to Create a Physician Relations Marketing Program

A physician relations manager can also be referred to as a physician liaison serving as the marketing representative for the physicians of the medical practice. A physician relations manager job description is to represent the physician to referring doctors.

January 29th, 2018|Categories: Physician Liaison|Tags: , |

Physician Liaison Training & Marketing: Implement a Successful Program

Implementing a physician liaison program requires the appropriate training. Physician Liaison training is absolutely crucial to have a successful referral marketing program. The process of the physician liaison training should include setting and achieving goals, establishing a timeline, creating accountability and identifying the necessary action steps to achieve

January 8th, 2018|Categories: Physician Liaison|Tags: |

Branding For A Medical Practice & It’s Importance

Now more than ever before winning the SEO game for your medical practice is extremely doable, even if you are a small or brand new practice, because of the seismic shift toward local SEO. In years past, you needed to have klout, backlinks & tremdnous website traffic to have a fighting

December 15th, 2017|Categories: SEO|Tags: , |

What is a Physician Liaison?

A physician liaison serves as a representative for a doctor, medical practice, or hospital. As the representative they bridge the gap of communication between referring doctors and specialty physicians. Doctor referrals are the lifeline of a medical practice and a physician liaison’s

November 1st, 2017|Categories: Physician Liaison|Tags: |

14 Physician Liaison Marketing Mistakes Doctors Should Avoid

Establishing a successful physician liaison marketing program is vital for a private practice to generate new referrals from local doctors. When it comes to healthcare marketing the physician liaison referral marketing is the most effective for increasing new patient referrals

October 16th, 2017|Categories: Physician Liaison|Tags: |

20 Attributes of a Top Performing Physician Liaison

Implementing an effective referral marketing campaign requires a successful physician liaison. When hiring a physician liaison there are specific traits that you should look for to make sure they are the best representative of your medical practice and overall brand.

September 28th, 2017|Categories: Physician Liaison|

Physician Liaison Marketing 101: Quality vs. Quantity

Quality vs. Quantity, the ongoing battle for doctors when it comes to the Physician Liaison Program for their practices. Physician referrals can be the lifeline for many doctor practices to generate new patients. Building and maintaining referrals from primary care and specialty providers

September 15th, 2017|Categories: Physician Liaison|

Pin It on Pinterest


Ignite Your Marketing Efforts

Join our list and recieve the latest marketing trends, insights, offerings and more!

You have Successfully Subscribed!

Request A Quote