Putting together a medical marketing strategy for a physician or dental practice can be a daunting and often times down right confusing endeavor. With what seems like endless marketing and advertising channel options and often times contradictory information online about what is the best fit navigating these waters
Building a strong a relationship with referring physicians is crucial to sustaining doctor referrals and practice growth. The main component and leading member of your doctor referral marketing team is the physician relations manager or a physician liaison. A physician relations manager builds doctor referral
Marketing a medical practice can be an overwhelming undertaking. Even if you have found some success things are constantly changing and evolving and it is easy for initiatives to become stagnant. Shaking it up or trying something new is always a great idea with any practice. Good marketers understand the
A physician relations manager can also be referred to as a physician liaison serving as the marketing representative for the physicians of the medical practice. A physician relations manager job description is to represent the physician to referring doctors.
Implementing a physician liaison program requires the appropriate training. Physician Liaison training is absolutely crucial to have a successful referral marketing program. The process of the physician liaison training should include setting and achieving goals, establishing a timeline, creating accountability and identifying the necessary action steps to achieve
Now more than ever before winning the SEO game for your medical practice is extremely doable, even if you are a small or brand new practice, because of the seismic shift toward local SEO. In years past, you needed to have klout, backlinks & tremdnous website traffic to have a fighting
A physician liaison serves as a representative for a doctor, medical practice, or hospital. As the representative they bridge the gap of communication between referring doctors and specialty physicians. Doctor referrals are the lifeline of a medical practice and a physician liaison’s
Establishing a successful physician liaison marketing program is vital for a private practice to generate new referrals from local doctors. When it comes to healthcare marketing the physician liaison referral marketing is the most effective for increasing new patient referrals
Implementing an effective referral marketing campaign requires a successful physician liaison. When hiring a physician liaison there are specific traits that you should look for to make sure they are the best representative of your medical practice and overall brand.
Quality vs. Quantity, the ongoing battle for doctors when it comes to the Physician Liaison Program for their practices. Physician referrals can be the lifeline for many doctor practices to generate new patients. Building and maintaining referrals from primary care and specialty providers