Meeting with Potential Referring Physicians
You’ve established a marketing plan and identified the desired physicians you would like to build a referral relationship with, and now its time to meet! It’s important to remember you are there to get to know them as well as talk about your excellence in your field, approach, and quality of patient care in your practice. Be considerate when meeting with a potential doctor referral’s time keeping it quick but specific to serving their needs. Remember to always ask questions and listen and make sure to not only discuss yourself or practice, this is about building a relationship.
Read this post learn more about growing your referring physician network.
Follow Up Visits and Maintaining the Relationship
Doctor referral marketing is ongoing, never-ending marketing effort. It takes time to grow referrals and with frequent and constructive visits referrals grow in a snowball effect. As a physician liaison, you need to know the primary care provider’s office staff and learn who’s responsibility is what. Spend time in the office make sure you follow up on referrals and thank them for any referrals and their time. It always helps to bring treats and sweets! Leave cards and let them know you’ll be back!
Referral marketing is an ongoing process: “Rome wasn’t built in a day”. You first make an initial introduction to your referring doctors explaining your experience and expertise in your field, dedication to providing excellent patient care and experience, and continuous communication and accessibility with the referring doctor. Physician liaison marketing takes time and builds gradually with continuous visits by knowing where to go, when to go, who to know & what to bring. The biggest tip of all and the key to any physician liaison marketing or physician marketing to referring doctors is to be GENUINE!
Intrepy Healthcare Marketing has a dedicated team of physician liaisons with years of experience and a substantial physician network to help you grow your practice effectively. We develop marketing reporting systems to track efforts and design custom collateral for you practice. Whether you are looking to grow, hired a new provider, opening a new location or practice or something in between we are here to turn 100 referrals into 1,000. Give us a call 678-250-4757 or fill out our contact form.